#e4mConclave

Making Technology work
for Marketing

The communications landscape has experienced a dramatic change over the past year across media, wherein building a marketing- tech culture for brands has become an essential part of their existence. This has in turn presented brands and agencies a challenge of massive proportions, from integrating traditional models, to keeping consumer experience at core.

Having said that thriving and surviving in a complex, agile, data-driven market has also provided numerous opportunities for innovative operating models. Chief Marketing Technologist have become highly sought after unicorns that are expected to be miracle workers as well as change agents, bringing seamless integration of creativity, analytics and customer insights.

exchange4media Conclave 2015 focuses on addressing challenges and opportunities that exist in designing an effective marketing technology ecosystem that enables conducive growth prospects in the industry at large. The theme of the Conclave is created to initiate conversation around the critical parameters that define marketing technology today and to define a set of standardised best practices that benefit stakeholders.

What is e4m Conclave?
The exchange4media Group organises its flagship event exchange4media Conclave every year, as an attempt to bring industry stakeholders – corporates, media service brands and media owners – on the same platform to discuss the changing global communication industry, with specific focus on India. The e4m Conclave is the only national forum that focuses on the media agencies side of the business.

@e4mtweets #e4mConclave

Karthi Marshan
Senior EVP & Head - Group Marketing, Kotak Mahindra Bank

Technology is no more the job of IT dept only. It’s everybody’s job. Technology is not only about coding it’s about designing & creating new ways of interacting with people and products.

Sam Balsara
CMD, Madison World

Tech cannot be creativity but creativity can be escalated through tech.

Tim Andree
Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc.

Technology is growing & developing which creates confusion. It is the ability to mitigate this confusion which stands important. Cost of confusion is very important for brands which can be turned into an opportunity.

Vishnu Mohan
CEO, Havas Media Group, Asia Pacific

The martech landscape has seen a new & emerging trend i.e. shareability. People these days not only buy products because of its needs but also due to its ability to share. Marketers have to cater to the needs of the customers and also see to the aspect of its instant sharing ability.

Rana Barua

We are seeing an increasing number of our clients bring technology into their marketing functions. We are hiring a lot more people from technology and product comapanies today than ever before. The trick is to ensure technology doesn't kill creativity.

Girish Agarwal

We are seeing an increasing number of our clients bring technology into their marketing functions. We are hiring a lot more people from technology and product comapanies today than ever before. The trick is to ensure technology doesn't kill creativity.

Jasmin Sohrabji

We are seeing an increasing number of our clients bring technology into their marketing functions. We are hiring a lot more people from technology and product comapanies today than ever before. The trick is to ensure technology doesn't kill creativity.

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