#e4mConclave
The communications landscape has experienced a dramatic change over the past year across media, wherein building a marketing- tech culture for brands has become an essential part of their existence. This has in turn presented brands and agencies a challenge of massive proportions, from integrating traditional models, to keeping consumer experience at core.
Having said that thriving and surviving in a complex, agile, data-driven market has also provided numerous opportunities for innovative operating models. Chief Marketing Technologist have become highly sought after unicorns that are expected to be miracle workers as well as change agents, bringing seamless integration of creativity, analytics and customer insights.
exchange4media Conclave 2015 focuses on addressing challenges and opportunities that exist in designing an effective marketing technology ecosystem that enables conducive growth prospects in the industry at large. The theme of the Conclave is created to initiate conversation around the critical parameters that define marketing technology today and to define a set of standardised best practices that benefit stakeholders.
What is e4m Conclave?
The exchange4media Group organises its flagship event exchange4media Conclave every
year, as an attempt to bring industry stakeholders – corporates, media service brands
and media owners – on the same platform to discuss the changing global communication
industry, with specific focus on India. The e4m Conclave is the only national forum
that focuses on the media agencies side of the business.
Technology is no more the job of IT dept only. It’s everybody’s job. Technology is not only about coding it’s about designing & creating new ways of interacting with people and products.
Tech cannot be creativity but creativity can be escalated through tech.
Technology is growing & developing which creates confusion. It is the ability to mitigate this confusion which stands important. Cost of confusion is very important for brands which can be turned into an opportunity.
The martech landscape has seen a new & emerging trend i.e. shareability. People these days not only buy products because of its needs but also due to its ability to share. Marketers have to cater to the needs of the customers and also see to the aspect of its instant sharing ability.
We are seeing an increasing number of our clients bring technology into their marketing functions. We are hiring a lot more people from technology and product comapanies today than ever before. The trick is to ensure technology doesn't kill creativity.
We are seeing an increasing number of our clients bring technology into their marketing functions. We are hiring a lot more people from technology and product comapanies today than ever before. The trick is to ensure technology doesn't kill creativity.
We are seeing an increasing number of our clients bring technology into their marketing functions. We are hiring a lot more people from technology and product comapanies today than ever before. The trick is to ensure technology doesn't kill creativity.
2.00 PM – 3.00 PM
Registration
3.00 PM – 3.05 PM
Welcome Address by Annurag Batra, Chairman & editor-in-chief, exchange4media Group
3.05 PM – 4:00 PM
Session 1: Inaugural Address: Arnab Goswami, President-News and Editor in Chief, TIMES NOW and ET NOW on 'Digital plus TV or TV plus Digital: Does it Matter?' followed by Q and A session with Nikhil Kumar, South Asia Bureau Chief, TIME Magazine
4:00 PM – 4.55 PM
Session 2: 'How should brands use technology to have the multiplier effect' by Saugata Gupta, MD & CEO, Marico followed by Q&A moderated by Shashi Sinha, CEO, IPG Mediabrands.
4:55 PM – 5:50 PM
Session 3: ‘Exploring and Exploding a Few Myths About Technology in Marketing’ by Mike Amour, President APAC, Starcom MediaVest Group followed by Q&A moderated by Sam Balsara, CMD Madison World
5:50 PM – 7:00 PM
Session 4: Opening Note & introduction by Shireesh Joshi , Head - Strategic Marketing, Godrej Group of Companies followed by a Panel Discussion with Amit Shah, President & Country Head, YES BANK, Carlton D’Silva, CEO & CCO Hungama Digital Services, Devendra Chawla, Group President - Food FMCG, Brands, Future Group, Nandini Dias, CEO Lodestar UM and Saket Saurabh, CEO, #fame on 'Time for Paradigm Shift. Are marketers ready to partner Technologists?'
7.00 PM – 8:00 PM
Session 5: Keynote Address: Sir Martin Sorrell, CEO, WPP Group on 'Making Technology work for Marketing' followed by a Q&A moderated by Annurag Batra
8.00 PM – 8:05 PM
Session 6: Launch of Insight: World's first 4k channel by Vishal Gurnani, Managing Director, Trilogic Digital Media Limited
8:05 PM – 8:25 PM
Session 7: ‘From Cacophony to Symphony Through Technology’ by Rajendra Khare, Founder, Chairman and Managing Director-Surewaves Media Tech Pvt. Ltd. on
8:25 PM – 9:00 PM
Session 8: Fire side chat with Dr. Subhash Chandra, Chairman, Essel Group & ZEE Summation by Nawal Ahuja, Director & Co-founder, exchange4media Group
9.05 PM onwards
Networking with Cocktails and Dinner
EVENING HOSTED BY
The St. Regis Mumbai(Palladium Hotel) 462, Senapati Bapat Marg, Lower Parel Mumbai, Maharashtra 400013 India Map Phone: (91)(22) 6162 8000
Responsible for ensuring that the APAC
region is aligned with SMG’s global vision and purpose, Amour works across these
burgeoning markets to drive global consistency, local relevance and achieve transformational
new business wins across global accounts. His focus is also on ensuring adoption
of SMG’s next generation product, partnerships and new capabilities across the region.
With over 20 years of experience, Amour has held roles as APAC CEO and Chairman with Grey Group and Project: Worldwide, an independent, global network of wholly-owned agencies, over the last ten years and has demonstrated acumen as a skilled operator and businessman in communications. In his most recent role at Project: Worldwide, Amour led the company to double-consolidated revenues in three years via organic growth by creating new partnerships and start-ups and through acquisitions. Prior to this, Amour was Founder and Managing Director of Mayam where he provided CEO level coaching and corporate/marketing strategy development for clients as well as investing in new businesses. Amour has also held roles at McCann-Erickson Worldgroup, Wieden + Kennedy and TBWA Worldwide.
Amour is based in Singapore and reports to John Sheehy, SMG’s President of Global Operations. Hanley King, Chairman, India, Jeffrey Seah, Chairman, SEA, Chris Nolan, CEO, Australia and Alistair Jamison, CEO, New Zealand all report to him.
Saugata joined Marico Limited in January
2004 as head of Marketing. In the year 2007 he was elevated to become the CEO of
the Company's India business. In April 2013, Marico restructured its Consumer Product
Business (CPB) in India and International Business Group (IBG) under Saugata's leadership
as the CEO of Marico Limited, the unified FMCG business. In March 2014, Saugata
was appointed as the Managing Director of the Company. Prior to joining Marico,
Saugata was Chief of Marketing and Group Sales at ICICI Prudential and was part
of the start up team that was instrumental in establishing ICICI Prudential as the
largest private sector Insurance firm in the country. Saugata started his career
with Cadbury's where he spent 9 years in various roles in Sales and Marketing in
India and the United Kingdom. His last role was Marketing Manager – Chocolates.
Saugata has 20 years of experience primarily in FMCG sector. He has an engineering
degree from IIT Kharagpur and is an alumnus of IIM Bangalore.
