#e4mConclave

Marketing 4.0 – Building Brand Love with Emotions and Technology

Whilst brands and agencies recognise that adapting to ever evolving technology is the only way forward in today’s fast changing communication scenario. There is also a realisation that it is all about communication that talks to consumers in a ‘humane manner.’ Experts globally are emphasising the importance of ‘emotive quotient’ that is the presence of authentic human emotions that connect with consumers.

While the communications industry continues to catch up with technology and ever increasing consumer touch points, be it developing new algorithms to predict consumer behaviour, or finding the best ways to leverage virtual reality to attract consumers to experience and share their products and services .

There is a growing need for the human / emotive quotient whilst crafting communication.

exchange4media Conclave 2016 focuses on how advertisers and agencies can strike a harmonious balance in designing and crafting effective marketing communication that marries human emotions with technology successfully.

The theme of the Conclave is created to initiate conversation around the critical parameters that define marketing technology today and to define a set of standardised best practices that benefit stakeholders.

What is e4m Conclave?
The exchange4media Group organises its flagship event exchange4media Conclave every year, as an attempt to bring industry stakeholders – corporates, media service brands and media owners – on the same platform to discuss the changing global communication industry, with specific focus on India. The e4m Conclave is the only national forum that focuses on the media agencies side of the business.

@e4mtweets #e4mConclave

Karthi Marshan
Senior EVP & Head - Group Marketing, Kotak Mahindra Bank

Technology is no more the job of IT dept only. It’s everybody’s job. Technology is not only about coding it’s about designing & creating new ways of interacting with people and products.

Sam Balsara
CMD, Madison World

Tech cannot be creativity but creativity can be escalated through tech.

Tim Andree
Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc.

Technology is growing & developing which creates confusion. It is the ability to mitigate this confusion which stands important. Cost of confusion is very important for brands which can be turned into an opportunity.

Vishnu Mohan
CEO, Havas Media Group, Asia Pacific

The martech landscape has seen a new & emerging trend i.e. shareability. People these days not only buy products because of its needs but also due to its ability to share. Marketers have to cater to the needs of the customers and also see to the aspect of its instant sharing ability.

Rana Barua

We are seeing an increasing number of our clients bring technology into their marketing functions. We are hiring a lot more people from technology and product comapanies today than ever before. The trick is to ensure technology doesn't kill creativity.

Girish Agarwal

We are seeing an increasing number of our clients bring technology into their marketing functions. We are hiring a lot more people from technology and product comapanies today than ever before. The trick is to ensure technology doesn't kill creativity.

Jasmin Sohrabji

We are seeing an increasing number of our clients bring technology into their marketing functions. We are hiring a lot more people from technology and product comapanies today than ever before. The trick is to ensure technology doesn't kill creativity.

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