#e4mConclave
Whilst brands and agencies recognise that adapting to ever evolving technology is the only way forward in today’s fast changing communication scenario. There is also a realisation that it is all about communication that talks to consumers in a ‘humane manner.’ Experts globally are emphasising the importance of ‘emotive quotient’ that is the presence of authentic human emotions that connect with consumers.
While the communications industry continues to catch up with technology and ever increasing consumer touch points, be it developing new algorithms to predict consumer behaviour, or finding the best ways to leverage virtual reality to attract consumers to experience and share their products and services .
There is a growing need for the human / emotive quotient whilst crafting communication.
exchange4media Conclave 2016 focuses on how advertisers and agencies can strike a harmonious balance in designing and crafting effective marketing communication that marries human emotions with technology successfully.
The theme of the Conclave is created to initiate conversation around the critical parameters that define marketing technology today and to define a set of standardised best practices that benefit stakeholders.
What is e4m Conclave?
The exchange4media Group organises its flagship event exchange4media Conclave every
year, as an attempt to bring industry stakeholders – corporates, media service brands
and media owners – on the same platform to discuss the changing global communication
industry, with specific focus on India. The e4m Conclave is the only national forum
that focuses on the media agencies side of the business.
Technology is no more the job of IT dept only. It’s everybody’s job. Technology is not only about coding it’s about designing & creating new ways of interacting with people and products.
Tech cannot be creativity but creativity can be escalated through tech.
Technology is growing & developing which creates confusion. It is the ability to mitigate this confusion which stands important. Cost of confusion is very important for brands which can be turned into an opportunity.
The martech landscape has seen a new & emerging trend i.e. shareability. People these days not only buy products because of its needs but also due to its ability to share. Marketers have to cater to the needs of the customers and also see to the aspect of its instant sharing ability.
We are seeing an increasing number of our clients bring technology into their marketing functions. We are hiring a lot more people from technology and product comapanies today than ever before. The trick is to ensure technology doesn't kill creativity.
We are seeing an increasing number of our clients bring technology into their marketing functions. We are hiring a lot more people from technology and product comapanies today than ever before. The trick is to ensure technology doesn't kill creativity.
We are seeing an increasing number of our clients bring technology into their marketing functions. We are hiring a lot more people from technology and product comapanies today than ever before. The trick is to ensure technology doesn't kill creativity.
Registration
Networking High Tea & Registration
Welcome Address
Anurag Batra, Chairman & Editor-In-Chief- BW Businessworld
Keynote Session
Mainardo de Nardis, CEO, OMD Worldwide
Topic: Building Brand Love with Emotions & Technology Adapting to ever evolving technology, with emphasis on the ‘emotive quotient’
Speaker Session
Shereen Daver - Global Business Director, JWT Worldwide
Moderator: Bindu Sethi, JWT India
Topic: Her Story: Rise of the Female Tribes Changing the cultural conversation by capturing global female insight
Panel Discussion
Topic: How to get the best of Traditional media in the Digital World
Special Address by
Arnab Goswami- President-News & Editor in Chief, Times Now and ET Now
Topic: Why disruption is the name of the game?
Speaker Session
Pradeep Dwivedi, CEO Sakal Media
Topic: Connecting brands with emerging India – leveraging emotions beyond technology
Fireside Chat Session
Nick Emery Global CEO Mindshare and Arnab Goswami President – News & Editor in Chief Times Now and ET Now
Topic: Where Emotion Intelligence Meets Artificial Intelligence
Felicitation followed by cocktails & Dinner
exchange4media Influencer Award
Opp. Domestic Airport, Vile Parle East, Mumbai, Maharashtra 400099
Responsible for ensuring that the APAC
region is aligned with SMG’s global vision and purpose, Amour works across these
burgeoning markets to drive global consistency, local relevance and achieve transformational
new business wins across global accounts. His focus is also on ensuring adoption
of SMG’s next generation product, partnerships and new capabilities across the region.
With over 20 years of experience, Amour has held roles as APAC CEO and Chairman with Grey Group and Project: Worldwide, an independent, global network of wholly-owned agencies, over the last ten years and has demonstrated acumen as a skilled operator and businessman in communications. In his most recent role at Project: Worldwide, Amour led the company to double-consolidated revenues in three years via organic growth by creating new partnerships and start-ups and through acquisitions. Prior to this, Amour was Founder and Managing Director of Mayam where he provided CEO level coaching and corporate/marketing strategy development for clients as well as investing in new businesses. Amour has also held roles at McCann-Erickson Worldgroup, Wieden + Kennedy and TBWA Worldwide.
Amour is based in Singapore and reports to John Sheehy, SMG’s President of Global Operations. Hanley King, Chairman, India, Jeffrey Seah, Chairman, SEA, Chris Nolan, CEO, Australia and Alistair Jamison, CEO, New Zealand all report to him.
Saugata joined Marico Limited in January
2004 as head of Marketing. In the year 2007 he was elevated to become the CEO of
the Company's India business. In April 2013, Marico restructured its Consumer Product
Business (CPB) in India and International Business Group (IBG) under Saugata's leadership
as the CEO of Marico Limited, the unified FMCG business. In March 2014, Saugata
was appointed as the Managing Director of the Company. Prior to joining Marico,
Saugata was Chief of Marketing and Group Sales at ICICI Prudential and was part
of the start up team that was instrumental in establishing ICICI Prudential as the
largest private sector Insurance firm in the country. Saugata started his career
with Cadbury's where he spent 9 years in various roles in Sales and Marketing in
India and the United Kingdom. His last role was Marketing Manager – Chocolates.
Saugata has 20 years of experience primarily in FMCG sector. He has an engineering
degree from IIT Kharagpur and is an alumnus of IIM Bangalore.
