Criterion for the jury selection for enba 2015

Originality- The information is presented in a unique, skillful and imaginative way, with a distinctive approach or angle.

Presentation- Is engaging with emphasis on nature and quality of visual material along with the story structure.

Clarity- The purpose of the reportage is clear (e.g. increased awareness, change in perception or attitudes, call-to-action) and the significance of the subject matter for the viewer is apparent and the marketing activities done needs to be well defined and clear too.

Analysis- There is depth and quality of research & consultation backing the analysis and presentation of the information.

Context- The story is pertinent, timely, accurate, and helps address a current issue or opportunity facing or affecting viewers at large at the time.