Welcome to the 3rd edition of exchange4media Radio Advertising Awards, called 'Golden Mikes'.

'Gold' of the 'Golden Mikes' represents the highest honour for the genius, talent and hard work of the people who create those masterpieces of radio advertising and promotion that prove time and again that 'radio works'; and the 'Mike' represents the sounds that go into the making of their work – voices, music, sound effects and silence…

Golden Mikes celebrate the very best of radio advertising on stations across India and acknowledge the contribution of advertising agencies, media agencies, clients, radio stations, production houses and others to the growth of the medium in the country.

With a new set of categories, a new designer trophy and a bigger awards night, the Awards this year are set to become the bigger recognizing the best and setting bench marks for the future in the radio industry.

This year we will be accepting entries for work done between 1 August 2011 and 30 September 2012. Our expert panel of jurors will ensure that the awards maintain a high level of integrity and fairness at all times. We at exchange4media are curators of the Golden Mikes and do not in any way participate in the jury process.