The Biggest
Digital Media Awards

Kunal Kishore
Founder Director, Value 360 Communications

"Guy Kawasaki. He's a phenomenal marketer, visionary, adventurer and someone who has inspired a lot of people with his unique approach to marketing – which he calls 'selling'. His unconventional approach to the concept of building brands and his highly successful track record is something that impresses me and inspires to integrate some of his teachings into my own style of work in order to refine and evolve my approach."

Lakshmi Goyal
Head of Brand & Marketing, Standard Chartered India

The Uber app is a one of the most convenient and user friendly utility based apps that I used in recent times that has revolutionized travel within the city. It has several features such as choice of type of car (including the new SUV feature), near accurate ETA, allows real time tracking of the driver, easy cancellation, cashless payments, efficient feedback system and also central car tracking to ensure drivers are following the allocated route after a booking is made. There are always challenges associated with an international utility app making its presence felt in a foreign country, but Uber has taken on its local competitors rather well. The agility with which the SOS feature was added after the Delhi incident is noteworthy. While surge pricing is the only pain point, the user experience associated with using the app outweighs the negative aspects.

Raja Chakraborty
Head of Marketing, ‎J.K. Helene Curtis Ltd

I believe for brands content marketing will become extremely important if they have to target the digital audience who is generally not interested in watching advertising…..Hence brands will have to make its presence felt thru creating content relevant and interesting to the target audience rather than trying for force him to purchase the product.

Lakshmi Goyal
Head of Brand & Marketing, Standard Chartered India

Jack Ma. While there are the usual suspects such as Steve Jobs, Bill Gates etc. who have been the torch bearers of the digital product and marketing revolution, especially with the world of technical knowledge they possessed, I find Jack Ma's and Alibaba's story particularly interesting. From being an English teacher, with absolutely no background in technology, he had the vision to make Alibaba the world's largest e-commerce company. The way he has used his understanding of China's culture and consumption habits to creating a technology success is admirable because that highlights the importance of consumer insight as the core of any form of business and technology is merely one of the means to materialize it. Beside this, his ability to be an inspirational, inclusive and fun loving leader (including karaoke with employees!) has created an army of loyal employees who share his dream and I find that truly inspiring.

Raja Chakraborty
Head of Marketing, ‎J.K. Helene Curtis Ltd

Do not remember honestly. But most frequently used app at this moment are 'Hotstar' & 'BBC' . I love Hotstar as it has good content and whether its IPL or Dehleez I watch it on hot star as I can't be home always and normally I catch up while I am on my way from office….. I love BBC app because it has a live feed as well which I can listen to while going to office in the morning. BBCs content anyways is far superior among news channels.

Jack Uppal
Vice President, Marketing and Customer Experience, GM India

"Content is the Key" this has been a prevalent saying since advertising started as still is a gospel and is close to heart of any marketer/brand. Though recently content consumption habit of consumers has changed significantly with approximately 400 Million digital users spending more than 4 hours a day on digital devices which is double the time spend compared to TV or print hence it becomes imperative to have digital first content strategy in fact to make it more precise it should be mobile first content strategy with platforms like Facebook, Instagram, Twitter, Snapchat, etc. where 70-80% traffic source is from mobile.

Suparna Mitra
Chief Marketing Officer, Titan Industries Ltd

Can't remember now what was the first app used. The app explosion happened seamlessly where one day without even noticing one started downloading apps, one had too many on the mobile and then began the process of deleting the ones that used up too much space but weren't being used.

The first few were the news apps like TOI, Firstpost, New York Times and of course Facebook. Also, heavy usage in the first few months were games like Candy Crush!!

Suveer Bajaj
Co-founder, FoxyMoron

The app I use most frequently is my Calendar and Mail apps. Besides my (native) calendar app, frequently used apps include Whatsapp, Facebook and Twitter and I use a few business tools like Asana, Trello, and Slack frequently for business simplicity, conversation and data aggregation, project management and staffing. What I look for in a great app, is stability, intuitiveness & great user experience, and of course, cross device capabilities and synchronization.

Sunil Kumar Sharma
Associate Director, Consumer Tyre Business, Goodyear India

Content is what drives digital as a medium – sounds like a clichéd statement. However what differentiates digital from any other medium is the equal opportunity it provides to all. Being a medium with high measurability (almost instant) it can be very unforgiving & rewarding at the same time. The wider & deeper the engagement , the greater the opportunity of creating an impact. Good quality content creation & its marketing (organic as well as paid) are going to be an important element of digital marketing.

Suveer Bajaj
Co-founder, FoxyMoron

Narendra Modi. I think the way someone like him has adopted to the digital medium has truly revolutionarized so many facets of communication - of his own perception with younger and more modern Indians, of the reach that he has with the otherwise disconnected population, with the ability to converse and therefore empower Indians the world around.