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Entry Name
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Entrant Name
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METALS
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A. WEB
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A.1 Best Banners - Single / Campaign
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1
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Parachute Advansed Aromatherapy Oil - Slowdown Zindagi
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Madison Media
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A.2 Best Banners - Rich Media with or without video
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1
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Airtel India - World's Largest Single Day Sampling Exercise
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ibs
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2
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Microsoft Lumia - Lumia 950, 950XL
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Isobar DAN Empower
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3
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Cadbury Choclairs - Say AAA
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Madison Media
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A.3 Best Benchmark Content / Branded Content
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1
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Nicotex - The 'Quit Smoking' partner for ISL
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MSix
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2
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Kellogg's - Mission Interception : Kellogg's Wale Guptaji ki Family
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Mindshare India
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3
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AXN India - The Longest UGC Driven Fan made video
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Tonic Media Digital Pvt Ltd
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4
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Nivea Men Body Deodorizer - #BanBodyOdour
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DigitasLBi India
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A.4 Best Website / Microsite
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1
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BankBazaar.com
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BankBazaar.com
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2
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Mahindra: Thar Website
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Interactive Avenues Pvt Ltd
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A.5 Best Use of Web Based Games
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1
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Cadbury Choclairs - Say AAA
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Madison Media
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A.6 Best Campaign - Online Advertising
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1
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McDonald's India - Battle of Spicy
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Tonic Media Digital Pvt Ltd
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2
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Kurkure - Mission Interception - Avenging the extra sweet people this festive season
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Mindshare India
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3
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Pernod Ricard India - We didn't launch our product to the people, we got people
to launch our product!
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Maxus India
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A.7 Best Digital Direct Response Campaign
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1
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Colors - Bigg Boss Double Trouble
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Viacom 18 Media Pvt Ltd
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2
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Coca Cola India - Coke Wishes
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Interactive Avenues Pvt Ltd
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3
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Grant's Whisky - The Awesome Job You Can't Apply For
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SapientNitro
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B. MOBILE and TABLETS
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B.2 Best App Developed - Products / Services / Corporate
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1
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Lakme Makeup Pro App
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The Glitch
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2
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Trails of India
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Pulp Strategy Communications Pvt Ltd
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B.5 Strongest Community Engagement
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1
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Coca Cola India - Coke Wishes
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Interactive Avenues Pvt Ltd
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2
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Kinderjoy Story Station
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OMD India
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3
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AXN India - The Longest UGC Driven Fan made video
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Tonic Media Digital Pvt Ltd
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B.6 Best Innovation in Mobile Marketing
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1
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Kinderjoy Story Station
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OMD India
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2
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Lakme Makeup Pro
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PHD
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3
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Active Wheel - Lo Kar Lo Baat
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PHD
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B.7 Best Campaign- Use of Mobile
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1
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Stayfree Stay Ahead Helpline
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OMD India
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2
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Rin Career Ready Academy
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PHD
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C. SOCIAL MEDIA
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C.1 Best Use of Social Networks
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1
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Coca Cola India - Coke Wishes
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Interactive Avenues Pvt Ltd
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2
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MTV India - One Plus MTV Insider
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Viacom 18 Media Pvt Ltd
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3
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Protinex Dubsmash Challenge
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Gozoop Online Pvt Ltd
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C.2 Best use of Blogs
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1
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Aditya Birla Group: Liva Fluid Fashion - #UnboxWithLiva
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Tonic Media Digital Pvt Ltd
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C.3 Best use of Videos
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1
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Star Sports - Mauka Mauka
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Star India Pvt Ltd
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2
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Anouk - Bold is Beautiful Video Campaign
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Isobar India
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3
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Dance + YouTube 360 Degree Video
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STAR Plus
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4
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Maggi - #WeMissYouToo
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Performics
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C.4 Most Effective Social Listening
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1
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Colors - Bigg Boss Double Trouble
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Viacom 18 Media Pvt Ltd
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2
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Kurkure - Mission Interception - Avenging the extra sweet people this festive season
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Mindshare India
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C.5 Most Effective Use of Digital Analytics
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1
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IBM India - Score with data
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Mindshare India
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2
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Airtel Money - Break the Clutter
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Performics
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D. SEARCH and PPC CAMPAIGNS
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D.1 Best SEO for website / universal search ranking
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1
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4x Growth In Unique Visitors Through SEO Optimization
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BankBazaar.com
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2
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Maggi Noodles - Reclaiming Maggi's Reputation with a far-reaching content strategy
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Maxus India
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3
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Apollo - eDoc
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iProspect
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D.2 Best PPC
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1
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Franklin Templeton - iSync
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iProspect
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2
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Tata Housing - India's First Social Sell Through Facebook
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FCB Ulka Digital
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D.3 Best SEM Strategy
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1
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USL Diageo - How a spirits brand got high on search
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Mindshare India
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2
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The Economist
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Interactive Avenues Pvt Ltd
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E. SPECIAL AWARDS
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E.1 Best Integrated Media Campaign - Product/ Services
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1
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Pepsi - When Consumers became Co-marketers (How the Pepsi roar scorched the Indian
summer)
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Mindshare India
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E.2 Best Integrated Media Campaign - Corporate
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1
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Standard Chartered Bank - The world's first marathon that was run physically, virtually
and socially
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ibs
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2
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MRF Tyres - MRF Rain Day
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Experience Commerce
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E.3 Best Integrated Media Campaign - Social Cause
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1
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Dettol Banega Swachh India
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NDTV Limited
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2
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Pradhan Mantri Kaushal Vikas Yojana (PMKVY)- A Call for Skill Development
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netCORE Solutions Pvt Ltd
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E.4 Best Integrated Media Campaign - Films / TV Shows / News Shows / Events
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1
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MTV India - Ceat MTV Chase The Monsoon 3
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Viacom 18 Media Pvt Ltd
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2
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Kinderjoy Story Station
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OMD India
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3
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Standard Chartered Bank - The world's first marathon that was run physically, virtually
and socially
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ibs
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E.5 Best Video Advertising - Content
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1
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Tetley Green Tea - The Transformation Series
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Maxus India
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2
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Kotak Securities - Agar Magar Ke Aage Profit Hai
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SMG Convonix
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E.6 Best use of Native Advertising
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1
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Hero MotoCorp - Terribly Tiny Tales bring out the stories of a girl child.
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Maxus India
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2
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Nicotex - #UQuitIQuit - Making Quitting Social
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MSix
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E.7 Campaign with the Best ROI
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1
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McDonald's India - Battle of Spicy
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Tonic Media Digital Pvt Ltd
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2
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Airtel India - How airtel used digital to launch 4G in India
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ibs
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3
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The Economist
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Interactive Avenues Pvt Ltd
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E.8 Best Digital Innovation
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1
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Dance + YouTube 360 Degree Video
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STAR Plus
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2
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Airtel Jaipur Literature Festival - World's first teleportation at an event
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ibs
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3
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Trails of India
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Pulp Strategy Communications Pvt Ltd
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E.9 Best Use of Technology
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1
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Lakme Makeup Pro
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PHD
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2
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Kotak Mahindra Bank - How hashtag banking made kotak the face of digital banking
in india
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ibs
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3
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Kinderjoy Story Station
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OMD India
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E.10 IDMA 2016 Person of the Year
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Vijay Shekhar Sharma, One97 Communications and Paytm
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F.1 Best Digital and Social Media Advertiser
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Viacom 18 Media Pvt Ltd
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F.2 Best Advertiser on Mobile
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Hindustan Unilever Ltd
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F.3 Best Digital and Social Media Agency of the Year
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Mindshare India
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F.4 Best Mobile Media Agency of the year
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OMD India
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