The Biggest
Digital Media Awards

June 17th, 2016 Mumbai

WINNERS

  Entry Name Entrant Name METALS
A. WEB
A.1 Best Banners - Single / Campaign
1 Parachute Advansed Aromatherapy Oil - Slowdown Zindagi Madison Media
A.2 Best Banners - Rich Media with or without video
1 Airtel India - World's Largest Single Day Sampling Exercise ibs
2 Microsoft Lumia - Lumia 950, 950XL Isobar DAN Empower
3 Cadbury Choclairs - Say AAA Madison Media
A.3 Best Benchmark Content / Branded Content
1 Nicotex - The 'Quit Smoking' partner for ISL MSix
2 Kellogg's - Mission Interception : Kellogg's Wale Guptaji ki Family Mindshare India
3 AXN India - The Longest UGC Driven Fan made video Tonic Media Digital Pvt Ltd
4 Nivea Men Body Deodorizer - #BanBodyOdour DigitasLBi India
A.4 Best Website / Microsite
1 BankBazaar.com BankBazaar.com
2 Mahindra: Thar Website Interactive Avenues Pvt Ltd
A.5 Best Use of Web Based Games
1 Cadbury Choclairs - Say AAA Madison Media
A.6 Best Campaign - Online Advertising
1 McDonald's India - Battle of Spicy Tonic Media Digital Pvt Ltd
2 Kurkure - Mission Interception - Avenging the extra sweet people this festive season Mindshare India
3 Pernod Ricard India - We didn't launch our product to the people, we got people to launch our product! Maxus India
A.7 Best Digital Direct Response Campaign
1 Colors - Bigg Boss Double Trouble Viacom 18 Media Pvt Ltd
2 Coca Cola India - Coke Wishes Interactive Avenues Pvt Ltd
3 Grant's Whisky - The Awesome Job You Can't Apply For SapientNitro
B. MOBILE and TABLETS
B.2 Best App Developed - Products / Services / Corporate
1 Lakme Makeup Pro App The Glitch
2 Trails of India Pulp Strategy Communications Pvt Ltd
B.5 Strongest Community Engagement
1 Coca Cola India - Coke Wishes Interactive Avenues Pvt Ltd
2 Kinderjoy Story Station OMD India
3 AXN India - The Longest UGC Driven Fan made video Tonic Media Digital Pvt Ltd
B.6 Best Innovation in Mobile Marketing
1 Kinderjoy Story Station OMD India
2 Lakme Makeup Pro PHD
3 Active Wheel - Lo Kar Lo Baat PHD
B.7 Best Campaign- Use of Mobile
1 Stayfree Stay Ahead Helpline OMD India
2 Rin Career Ready Academy PHD
C. SOCIAL MEDIA
C.1 Best Use of Social Networks
1 Coca Cola India - Coke Wishes Interactive Avenues Pvt Ltd
2 MTV India - One Plus MTV Insider Viacom 18 Media Pvt Ltd
3 Protinex Dubsmash Challenge Gozoop Online Pvt Ltd
C.2 Best use of Blogs
1 Aditya Birla Group: Liva Fluid Fashion - #UnboxWithLiva Tonic Media Digital Pvt Ltd
C.3 Best use of Videos
1 Star Sports - Mauka Mauka Star India Pvt Ltd
2 Anouk - Bold is Beautiful Video Campaign Isobar India
3 Dance + YouTube 360 Degree Video STAR Plus
4 Maggi - #WeMissYouToo Performics
C.4 Most Effective Social Listening
1 Colors - Bigg Boss Double Trouble Viacom 18 Media Pvt Ltd
2 Kurkure - Mission Interception - Avenging the extra sweet people this festive season Mindshare India
C.5 Most Effective Use of Digital Analytics
1 IBM India - Score with data Mindshare India
2 Airtel Money - Break the Clutter Performics
D. SEARCH and PPC CAMPAIGNS
D.1 Best SEO for website / universal search ranking
1 4x Growth In Unique Visitors Through SEO Optimization BankBazaar.com
2 Maggi Noodles - Reclaiming Maggi's Reputation with a far-reaching content strategy Maxus India
3 Apollo - eDoc iProspect
D.2 Best PPC
1 Franklin Templeton - iSync iProspect
2 Tata Housing - India's First Social Sell Through Facebook FCB Ulka Digital
D.3 Best SEM Strategy
1 USL Diageo - How a spirits brand got high on search Mindshare India
2 The Economist Interactive Avenues Pvt Ltd
E. SPECIAL AWARDS
E.1 Best Integrated Media Campaign - Product/ Services
1 Pepsi - When Consumers became Co-marketers (How the Pepsi roar scorched the Indian summer) Mindshare India
E.2 Best Integrated Media Campaign - Corporate
1 Standard Chartered Bank - The world's first marathon that was run physically, virtually and socially ibs
2 MRF Tyres - MRF Rain Day Experience Commerce
E.3 Best Integrated Media Campaign - Social Cause
1 Dettol Banega Swachh India NDTV Limited
2 Pradhan Mantri Kaushal Vikas Yojana (PMKVY)- A Call for Skill Development netCORE Solutions Pvt Ltd
E.4 Best Integrated Media Campaign - Films / TV Shows / News Shows / Events
1 MTV India - Ceat MTV Chase The Monsoon 3 Viacom 18 Media Pvt Ltd
2 Kinderjoy Story Station OMD India
3 Standard Chartered Bank - The world's first marathon that was run physically, virtually and socially ibs
E.5 Best Video Advertising - Content
1 Tetley Green Tea - The Transformation Series Maxus India
2 Kotak Securities - Agar Magar Ke Aage Profit Hai SMG Convonix
E.6 Best use of Native Advertising
1 Hero MotoCorp - Terribly Tiny Tales bring out the stories of a girl child. Maxus India
2 Nicotex - #UQuitIQuit - Making Quitting Social MSix
E.7 Campaign with the Best ROI
1 McDonald's India - Battle of Spicy Tonic Media Digital Pvt Ltd
2 Airtel India - How airtel used digital to launch 4G in India ibs
3 The Economist Interactive Avenues Pvt Ltd
E.8 Best Digital Innovation
1 Dance + YouTube 360 Degree Video STAR Plus
2 Airtel Jaipur Literature Festival - World's first teleportation at an event ibs
3 Trails of India Pulp Strategy Communications Pvt Ltd
E.9 Best Use of Technology
1 Lakme Makeup Pro PHD
2 Kotak Mahindra Bank - How hashtag banking made kotak the face of digital banking in india ibs
3 Kinderjoy Story Station OMD India
E.10 IDMA 2016 Person of the Year    
  Vijay Shekhar Sharma, One97 Communications and Paytm  
F.1 Best Digital and Social Media Advertiser    
  Viacom 18 Media Pvt Ltd  
F.2 Best Advertiser on Mobile    
  Hindustan Unilever Ltd  
F.3 Best Digital and Social Media Agency of the Year    
  Mindshare India  
F.4 Best Mobile Media Agency of the year    
  OMD India  

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