COVERING NOTE / OVERALL EXPERIENCE

1. "SoSorry" is India's first politoons initiative by The India Today Group and is a concept based on animated political leaders characterized in a hilarious manner. It’s a cutting edge animated political satire series.
2. The show started in 2013-14 before general elections in India and gained huge popularity pan India. The inventiveness of So Sorry lies in the fact that it needs no words. It is even free of age or any bias. The capsules are live across TV, Internet and mobile, going viral within days of their launch.
3. This series has been attracting a lot of audience via Online (www.sosorry.in) and Television medium.
4. It also has a YouTube channel https://www.youtube.com/user/sosorrypolitoon for social media presence.
5. We launched a unique consumer creator program, “Bring Your Tastiest Bowl” wherein our celebrity chef created weekly challenges for food aficionados to choreograph and share their original Quaker Oats recipe, for a little incentive ofcourse! The best recipes would stand a chance to win 5 mn INR.

STRATEGY

SoSorry concept has been coined to break the stereotypical way of showing the political stories in the country. As a news providers we are always looking forward to exploring new technology and creativity to show the content in the most interesting way possible. Most News channels had a mundane way of telling stories and we always wanted to stand out from the clutter, so to achieve something different a lot of brainstorming started happening. We never wanted to remain limited to print or tell a story in a fixed frame. So the idea of telling the story through film came into being, and then what better medium than animation could have served the purpose. So we decided to create a political animation series with politicians as cartoons doing random stuff in the most hilarious way possible

CREATIVITY & INNOVATION

We had world famous cartoonist Ajit Ninan to help us with the caricatures of the politicians and hence So Sorry was introduced. It focused exclusively on the most trending and controversial news from all over India. It mainly emphases on the issues trending in India, creating spoof and humorous videos about the issues.

EXECUTION

We follow a rigorous schedule to finish each film within 4-5 days while not compromising on the quality. We do everything in-house, from writing script to the entire animation production. The team comprises of 40 artists who are very passionate about their product and take pride in what we do. It has taken us a lot of hard work to crack the shortest way possible to achieve within fixed timeframe, our design process is our USP which most of our competitors have failed to achieve.

We have a very unbiased approach to look at any scenario and mostly we take the mid path to tell a story. We do try to pick those issues which are controversial or have strong opinions about. Those issue mostly give us higher penetration in smaller towns and people find their voice in those episodes.

RESULTS

SoSorry focuses exclusively on the most trending and controversial news from all over India. It mainly emphasises on issues trending in India, creating spoof and humorous videos about these issues.

Our episodes have been liked and shared on social media by Respected PM Modi ji many time and also during Obama visit the episode was shared by White House on twitter. We have millions of followers and the demand is growing like never before.

The brand is hugely followed on social media and achieves millions of followers and viewership for every episode, this brand has given a fillip to the careers of so many talented artists and has given a distinct image to out channel.

ACHIEVMENTS & AWARDS

SoSorry has earned many plaudits and received many awards such as

• BCS Ratna Award Best Politoon - 2014
• FICCI-BAF Best Animation Award – 2014
• Indian Television Academy (ITA) Award – 2014
• Asian Digital Media Awards (ADMA) Gold – 2014
• CG Animation Award Best Animated TV Show – 2104
• Kolkata Shorts International Jury Award - 2015
• Winner FICCI BAF Show of the Year

Below is the SoSorry viewership of some of its latest and popular videos on FB & Youtube

S.No.
Name
Facebook
Youtube

1. TERA KYA HOGA ROMEO
FB- 155000+
YouTube- 1091643+

2. YOGI JI WAH
FB- 115000
YouTube- 1429052+

3. I AM THE BEST
FB- 77000+
YouTube- 1356609+

4. UP MEIN DUM HAI GADHE YAHA HUM HAI
FB-215000+
YouTube- 1321260+

5. KALE DHAN KI KHER NAHI
FB- 405000+
YouTube- 1151502+

6. MAAN NA MAAN MAIN TERA MUSALMAAN
FB- 1.1 M+ VIEWS
YouTube- 106364+ views

7. MODI KI HUNKAR
FB- 1.2 M
Twitter3949966