THE INDIAN MARKETING AWARDS 2015
Friday, 11th December 2015
Le Meridien, Gurgaon
IMA SHORTLIST
Brand Name - Campaign Name Agency Name
BRAND ACTIVATION
SAP India - SAP Innovation Express “ Making Inroads into the Indian SMB Heartland WATConsult
VIACOM 18 Media PVT. LTD. - India's Largest Youth Networking Platform Vizeum Media Services Pvt Ltd
Viacom18 Motion Pictures - Marketing campaign for Gabbar Is Back Viacom18 Media Pvt.Ltd
Usha International Limited - Usha InfinitiCook Halogen Oven Launch Initiative
Hindustan Unilever - Vim #epicmoment PHD India
Reliance Brands Ltd. - Fashion Stereotypes Utopeia Communicationz Pvt Ltd
BRAND EXTENSION
Reliance Petrochemicals Ltd. - SleepTunes Utopeia Communicationz Pvt Ltd
Viacom18 Motion Pictures - Marketing Campaign for Mary Kom Viacom18 Media Pvt.Ltd
DAINIK BHASKAR GROUP - NO NEGATIVE MONDAY Dainik Bhaskar
Proctor & Gamble - #TouchThePickle Quasar Media Pvt. Ltd.
HCL Technologies - Launch of Manchester United's Official Digital Transformation Partnership with HCL Technologies HCL Technologies
Gujarat Cooperative Milk Marketing Federation Ltd. - Amul PRO Drink GCMMF
VIACOM 18 Media PVT. LTD. - World's largest Indies stage Vizeum Media Services Pvt Ltd
BRAND REVITALISATION
Nivea India private limited - Talc Touch Campaign Interface Communications Pvt Ltd
DAINIK BHASKAR GROUP - NO NEGATIVE MONDAY Dainik Bhaskar
Bengal Warriors - Aamra Dekhiye Debo Razorfish
Proctor & Gamble - #TouchThePickle Quasar Media Pvt. Ltd.
NIVEA India - NIVEA Lip's BFF Interface Communications Pvt Ltd
Gujarat Cooperative Milk Marketing Federation Ltd. - Amul Lassi Brand Revitalisaton GCMMF
BUSINESS TO BUSINESS MARKETING
HCL Technologies Ltd. - Women Lead Australia HCL Technologies
HCL Technologies - Launch of Manchester United's Official Digital Transformation Partnership with HCL Technologies HCL Technologies
YES BANK Ltd. - YES BANK National CFO Forum YES BANK Ltd.
HCL Technologies - Straight Talk Magazine HCL Technologies
SAP India - SAP ACE Awards - USIE WATConsult
Realty Redefined - RSquare presents World Brokers Day Alchemist Marketing Talent Solutions Pvt. Ltd.
Cisco India - Cisco India and SAARC Partner Confluence 2014 Phase 1 Events & Experiences
CAUSE RELATED MARKETING
Reckitt Benckiser - Dettol Banega Swachch India Initiative
Viacom18 Motion Pictures - Marketing Campaign for Manjhi The Mountain Man Viacom18 Media Pvt.Ltd
India Today Group - India Today Safaigiri Singathon and Awards 2015 India Today
Godrej - Hugs are Ezee, Everybody Needs One..! Madison Media
Aditya Birla Group - Social Powered Solar Impulse Tonic Media
BIG FM - Dilli Meri Jaan Reliance Broadcast Network Ltd
CONSUMER INSIGHT
Tata Value Homes - One Nation One Price FCB Ulka
Hindustan Unilever - Consumer 360 PHD India
Proctor & Gamble - #TouchThePickle Quasar Media Pvt. Ltd.
Parag Milk Foods Ltd - "Around the World" Make It Amazing Parag Milk Foods
Tata Steel ,Global Wires ,India - AntarDrishti Tata Steel Limited - Global Wires India
SAB TV - 'Digital Divides, SAB Unites' Everest Brands Solutions
CUSTOMER RELATION MARKETING
Reliance Brands Ltd. - Fashion Stereotypes Utopeia Communicationz Pvt Ltd
Proctor & Gamble - #TouchThePickle Quasar Media Pvt. Ltd.
Hindustan Unilever - Consumer 360 PHD India
HCL Technologies - HCL Customer Relation Marketing Through Thought Leadership HCL Technologies
Hindustan Unilever - Khushiyon Ki Doli PHD India
Philips India Ltd - The Big Leap By Philips Pulp Strategy Communications Pvt Ltd
DIGITAL MARKETING, SOCIAL MEDIA, MOBILE MAR KETING
Franklin Templeton - iSync iProspect
Cathay Pacific - Making Non-Brand Keywords viable in the quest for ROI FCB Ulka
Cleartrip - Dynamic Landing Pages iProspect
Van Heusen - Vh PowerBreak Razorfish
HDFC Life - iTarget iProspect
Idea Cellular - #Trollumentary Razorfish
Videocon - I am the National Anthem Videocon Industries Ltd
E-COMMERCE
Reliance Petrochemicals Ltd. - SleepTunes Utopeia Communicationz Pvt Ltd
Hindustan Unilever - Tweetheart PHD India
Jubilant FoodWorks Ltd - Domino's E commerce Jubilant Food Works
One97 Communications Ltd - Paytm Paytm
PolicyBazaar - How A Minnow Won the Advertiser's World Cup Policy Bazaar
Pepperfry - iSync iProspect
GLOBAL MARKETING
Viacom18 Motion Pictures - Marketing Campaign for Mary Kom Viacom18 Media Pvt.Ltd
HCL Technologies - Launch of Manchester United's Official Digital Transformation Partnership with HCL Technologies HCL Technologies
HCL Technologies Ltd. - Women Lead Australia HCL Technologies
HCL Technologies - Relationship Beyond the Contract HCL Technologies
MARKETING COMMUNICATIONS
HCL Technologies - Relationship Beyond the Contract HCL Technologies
Viacom18 Motion Pictures - Marketing Campaign for Manjhi The Mountain Man Viacom18 Media Pvt.Ltd
True Software Scandinavia AB - Truecaller - Take The Right Call Contract Advertising
Colors Infinity - Colors Infinity Launch Campaign Viacom18 Media Pvt.Ltd
Maruti Suzuki- Dzire 1 Million: Sweets are on us Dentsu Creative Impact Pvt. Ltd.
Viacom18 Motion Pictures - Marketing Campaign for Mary Kom Viacom18 Media Pvt.Ltd
MARKETING ON A SMALL BUDGET
Dainik Bhaskar Group - Breaking Habit - How to market a newspaper without marketing it Dainik Bhaskar
SAB TV - NO MOBILE DINING Everest Brands Solutions
Reliance Brands Ltd. - Fashion Stereotypes Utopeia Communicationz Pvt Ltd
SAB TV - SAB BUTTER KRISHNA Everest Brands Solutions
SAB TV - SAB ANOKHA UMBRELLA Everest Brands Solutions
Van Heusen - VH Movie Quiz Razorfish
Farshid Master - Search Engine Optimization iProspect
adidas - adidas #sacredground Dentsu Webchutney
Proctor & Gamble - Star Mommies Quasar Media Pvt. Ltd.
Aditya Birla Group - Social Powered Solar Impulse Tonic Media
NEW BRAND, PRODUCT OR SERVICE LAUNCH
GSK Consumer Healthcare Ltd. - Sensodyne “ The first oral care brand to launch a Toothbrush online GSK Consumer Healthcare
Gujarat Cooperative Milk Marketing Federation Ltd. - Amul Smoothies GCMMF
Discovery Communications India - Get Your New ID Discovery Communications India
Usha International Limited - Usha InfinitiCook Halogen Oven Launch Initiative
Launch of Shell Helix Lifetime Engine Warranty Shell Lubricants India
True Software Scandinavia AB - Truecaller - Take The Right Call Contract Advertising
NOT-FOR-PROFIT-MARKETING
Reckitt Benckiser India - Dettol Banega Swachh India Interactive Avenues Pvt. Ltd.
Reckitt Benckiser India - Donate A Status Interactive Avenues Pvt. Ltd.
RED FM - Baruipur To Brazil Digital Radio (Delhi) Broadcasting Ltd.
VIACOM 18 Media PVT. LTD. - Stop being Dirty. Start being Awesome Vizeum Media Services Pvt Ltd
RED FM - Diwaal pe Bawaal Digital Radio (Delhi) Broadcasting Ltd.
FOLLOW US