• INK celebrates creativity in newspaper advertising and recognises the talent behind it.
• INK demonstrates the power of print in reaching out and touching the consumer.
• INK acknowledges the fact that newspaper advertising is the most demanding and the most difficult exercise because it needs an idea — actually, The Idea.
• INK endorses innovation in newspaper advertising by creative agencies, media agencies, newspaper publishers, advertisers and all those, who are involved with it.

• INK The Ultimate Honour for Excellence in Newspaper Advertising
  They are the most prestigious awards that anyone in India can win for creativity, innovation, planning and buying in newspaper advertising. That’s because INK are the only dedicated awards for advertising in this medium and the winners are selected out of best work the country has seen in the past one year by a jury consisting of highly knowledgeable, fair and respected industry professionals.

• Entering is simple
  No lengthy forms, no print outs, no hard copies, no glitches. Just a couple of uploads online after an easy registration process and you are on!