The unapologetic anglophile Ms. Ritika Basu is the Business head for the National Geographic Brand in India. She holds an MBA degree from Scotland. During her course of stay in the United Kingdom, she was involved in creating multi media campaigns for British Heart Foundation, Cancer Research, UK and Innocent Drinks.

She joined National Geographic in 2011 and oversees all aspects of branding, digital marketing, advertising sales, partnership and alliances, and circulation of National Geographic Magazine, National Geographic Traveller, and natgeotraveller.in With 7 years of experience in the Media and Entertainment industry, her key skills include travel writing, analytics, study of consumer behavior, international marketing, digital marketing and strategic management. Her idea of unwinding is playing lawn tennis, watching movies and travelling around the world.