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AIM-Association of Indian Magazines and exchange4media present Magzimise Awards- Rewarding Excellence in Advertising in Magazines, the first ever exclusive magazine marketing awards of India. Magazines have been used to communicate with a wide range of audience which makes them one of the best mediums to reach out to the niche markets. Magazines are one of the most effective mediums for targeted marketing.

Magzimise Awards celebrate innovation and creativity across all magazines in India and recognise the efforts of creative agencies, media agencies, publishers and brands that go behind creating these campaigns under 2 broad categories: Media and Creative.

Magzimise Awards 2016 will honour campaigns which have been executed from 1st October 2015 to 31st September 2016.

CATEGORIES

Creative

  1. Best Art Direction
    Best use of typography, illustration, image or overall art direction in Magazine advertising.
  2. Best Copywriting
    Best use of copywriting in Magazine advertising.
  3. Best Creative Advertising- Single Ad or Campaign
  1. Consumer Durables
  2. Consumer Non- durables / FMCG.
  3. Telecom & Technology
  4. Education
  5. Banking & Finance.
  6. Not for Profit /Public Service
  7. B2B
  8. Entertainment & Media
  9. Lifestyle & Luxury
  10. Automobiles & Auto Accessories
  11. Real Estate
  12. Interiors and Furnishing.
  13. E-Commerce, Online Media, Mobile apps
  14. Retail
  15. Travel, Tourism, Hospitality
  16. Fashion & Fashion Accessories
  17. Beauty & Cosmetics
  18. Food & Beverages

Media

  1. Best Contextual Magazine Advertising
    A single ad or campaign that makes the best use of editorial environment for magazine advertising.


  2. Best Innovation in Magazine Advertising
    A single ad or campaign that makes use of magazine/s in the most innovative manner.


  3. Best Advertorial
    An ad or a campaign which uses an advertorial as a medium to promote the brand in the most effective manner.


  4. Best Integrated Magazine Ad or Campaign
    A single ad/ campaign that uses magazine as the primary medium and uses other traditional or contemporary mediums to amplify the campaign via an integrated approach.


  5. Best Direct Response Advertising
    A single ad or a campaign aimed at generating direct response from the target audience.
RULES
  • Entries must have been created and produced in India.
  • Entries must have been published in an Indian magazine.
  • Entries must have run between 1st October 2015 to 31st September 2016.
  • All entries should be submitted before 14th Oct 2016.
  • Entry must be in one of languages mentioned in the Eighth Schedule of the Constitution of India.
  • All non-English entries must be accompanied by an English translation.
  • Same work can be entered in as many categories as applicable
  • A ‘Campaign’ consists of a minimum of 2 and maximum of 5 advertisements.
  • The submission of the entry assumes that entrants have carefully read the terms and other information and agree to abide by them.
  • The organizers may contact the entrant/client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
  • The award-winning entries are selected by a jury appointed by exchange4media and AIM.
  • At all judging stages, a judge’s vote will not be counted for any entry submitted by his or her own company(ies).
  • The decision of the jury in all matters relating to awards will be final and binding.
JURY CHAIR

Shashi Sinha
CEO
IPG Mediabrands

JURY

Amin Lakhani
Leader, South Asia, Team Unilver
Mindhsare

Anindita Chatterjee
Head of Marketing and Ecommerce
Welspun Group

Basabdatta Chowdhuri
COO
Starcom India

Bobby Pawar
Managing Director & Chief Creative Officer
Publicis Worldwide

Debraj Tripathy
Managing Director
MediaCom India

Dhunji S. Wadia
President
Rediffusion-Y&R

Gaurav Suri
Senior EVP Head Marketing
UTI Asset Management Company Ltd
@gawruv

Harsha Joshi
Executive Vice President – Group Trading
Dentsu Aegis Network

Himanka Das
Executive Vice President – West
Carat India

Partha Sinha
Vice Chairman and Managing Director
McCann Worldgroup

Pops KV sridhar
Chief Creative Officer India SapientNitro

Sandeep Sharma
President
R K Swamy Media Group

Shavon Barua
Managing Partner PHD Media
Omnicom Media Group (PHD)
@landsdownelane

Vanita Keswani
CEO
Madison Sigma
@KeswaniVanita

Vijay Jain
CEO and Director
ORRA

PARTNERS
WINNERS
SR. NO CATEGORY SUB- CATEGORY TO FOR METALS
1 CREATIVE Best Art Direction Sparkle SILVER
2 CREATIVE Best Art Direction Ogilvy & Mather Pvt. Ltd. Department of Tourism, Government of Rajasthan GOLD
3 CREATIVE Best Copywriting Stark Communications Department of Tourism, Government of Kerela SILVER
4 CREATIVE Best Copywriting Ogilvy & Mather Pvt. Ltd. Department of Tourism, Government of Rajasthan GOLD
5 CREATIVE Automobiles & Auto Accessories Ogilvy & Mather Pvt. Ltd. BMW BRONZE
6 CREATIVE Automobiles & Auto Accessories Volvo XC90 Excellence BRONZE
7 CREATIVE Automobiles & Auto Accessories Publicis Worldwide Skoda Superb SILVER
8 CREATIVE Banking & Finance CA COMMUNICATIONS L&T Mutual Fund BRONZE
9 CREATIVE Beauty & Cosmetics MOROCCANOIL BRONZE
10 CREATIVE Beauty & Cosmetics BBH India Communications Vaseline BRONZE
11 CREATIVE Beauty & Cosmetics McCann Worldgroup L'oreal Paris SILVER
12 CREATIVE Consumer Non- durables / FMCG Rediffusion-Y&R Hamdard Safi BRONZE
13 CREATIVE Consumer Non- durables / FMCG MullenLowe Lintas Group VIM GEL BRONZE
14 CREATIVE Consumer Non- durables / FMCG August Communications Chicco BRONZE
15 CREATIVE Consumer Non- durables / FMCG Sparkle GOLD
16 CREATIVE Entertainment & Media McCann Worldgroup Jagran BRONZE
17 CREATIVE Entertainment & Media Maitri Advertising Mathrubhumi Yathra BRONZE
18 CREATIVE Entertainment & Media Scarecrow Communications Radio City 91.1 FM BRONZE
19 CREATIVE Entertainment & Media Stark Communications Malayala Manorama GOLD
20 CREATIVE Fashion & Fashion Accessories MANISH MALHOTRA BRONZE
21 CREATIVE Fashion & Fashion Accessories Sabyasachi SILVER
22 CREATIVE Fashion & Fashion Accessories ZENITH LOUIS VUITTON SILVER
23 CREATIVE Fashion & Fashion Accessories POV Brandcom India Pvt Ltd. Skechers GOLD
24 CREATIVE Food & Beverages Ogilvy & Mather Hindustan Unilever Ltd. Bru Gold BRONZE
25 CREATIVE Food & Beverages J Walter Thompson Kellogg's Special K BRONZE
26 CREATIVE Lifestyle & Luxury NIRAV MODI BRONZE
27 CREATIVE Travel, Tourism & Hospitality Stark Communications Department of Tourism, Government of Kerala SILVER
28 CREATIVE Travel, Tourism & Hospitality Ogilvy & Mather Pvt. Ltd. TAJ Holidays SILVER
29 CREATIVE Travel, Tourism & Hospitality Ogilvy & Mather Pvt. Ltd. Department of Tourism, Government of Rajasthan GOLD
30 JURY SPECIAL AWARD Best Art Direction/Photography Sabyasachi GOLD
31 MEDIA Best Advertorial Mindshare TIGI SILVER
32 MEDIA Best Advertorial Maxus THE GLENLIVET GOLD
33 MEDIA Best Contextual Magazine Advertising Madison Media Tata Salt SILVER
34 MEDIA Best Innovation in Magazine Advertising Initiative India Maruti Ciaz BRONZE
35 MEDIA Best Innovation in Magazine Advertising Life Insurance Corporation of India BRONZE
36 MEDIA Best Innovation in Magazine Advertising MediaCom fbb BRONZE
37 MEDIA Best Innovation in Magazine Advertising SPACES, Home and Beyond by Welspun BRONZE
38 MEDIA Best Innovation in Magazine Advertising Swarovski SILVER
39 MEDIA Best Innovation in Magazine Advertising Mindshare LAKME ABSOLUTE GOLD
40 MEDIA Best Advertising in Digital Magazines MediaCom Audi A4 BRONZE
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