Research Methodology

To make sure that the credibility of the list is unmatched, Pitch has made the entire selection process go through a 3 tier process.

Stage 1 – This will involve primary & extensive secondary research to cull out and shortlist the top 30 brands in each defined ranking category using the explicit metrics designed for each ranking category for stage 1.

Stage 2 – This will involve primary & secondary research to cull out and shortlist the top 10 brands in each defined ranking category using the explicit metrics designed for each ranking category for stage 2.

Stage 3 – A panel of jury members comprising of Brand Consultants, Marketing experts and Social Commentators, will judge the shortlisted entries on various parameters including – Idea and Innovation, Consumer Connect, Communication Impact, and Execution and Results. Jury holds the final discretionary power to eliminate / add any brand to the list.