July 12, 2011 – The Lalit, New Delhi

9.00 am onwards: Registration & Networking Breakfast:

10.30 am – 11.30 am: Special Address
Session Subject:
Tapping a New India's Audience… Creating Conversations for Changing Consumers…

11.30 am – 12.15 pm:
Session Subject:
The Redundant Wall
The changing consumer, the changing advertiser and the changing communication industry – how are companies connecting the dots to reach the consumer…

12.15 pm – 1.00 pm: Special Address
Session Subject:
Of Meaningful Communications
Traditionally, branding theory has been built with the understanding that consumer demand for products would never stop growing. Marketing and advertising's role was to isolate consumer 'segments' and focus on hitting these 'targets'. Another basic way to build awareness was to apply 'carpet bombing' techniques that enabled the brands to have a huge impact on a consumer who´s attention was totally captured by mass media. This model is showing significant decreasing returns for brands. In this new era, we have to re write our approach to, and our definition of, success.

1.00 pm – 2.00 pm: Lunch

2.00 pm – 3.00 pm: Keynote Address

Session Subject
Challenging Status Quo
Creating disruption in matured markets...

3.00 pm – 3.45 pm: Special Address
Session Subject
Making Marketing Communications More Effective
While it has become fashionable to say communications planning instead of media planning, is the industry investing the right tools and research to create relevant touch points of connecting with the Connected Audience... A view on global examples of success, and some examples that the Indian industry can benefit from...

4.00 pm: Plenary Session
Session Keynote Speaker:
Changing Consumer, Evolving Marketer…
Realigning Media to Meet Expectations

July 15, 2011 -- ITC Grand Central, Mumbai
Registration: 9.00 am

10.30 am – 11.40 am: Keynote Address
Session Subject:
Changing Consumers, Changing Business…
The New Face of Marketing
As consumers evolve, and business priorities change, how are marketers looking at new age communication

11.40 am – 12.40 pm: Keynote Address
Session Subject:
Agency of the Year 2016
A global perspective on the future model of media agencies and what their business priorities, and business model, should be

12.40 pm – 1.40 pm: Keynote Address
Session Subject:
Return on 'Social Media' investments…
As brands go gaga over social media and invest in their presence in the domain, where are the returns on these investments?

1.40 pm – 1.50 pm: ASCI presentation

1.50 pm – 2.50 pm: Lunch

3.00 pm – 3.30pm: Afternoon Session
Session Subject
Of Meaningful Communications

3.30 pm – 4.30 pm: Plenary Session
Session Subject
Changing Consumer, Evolving Marketer… Realigning Media to Meet Expectations