| Time |
Particulars |
| 03:00 - 03:40 |
Registration and Networking |
| 03:40 - 03:45 |
Event Begins |
| 03:45 - 03:50 |
Welcome Address by Annurag Batra |
| 03:50 - 04:30 |
Special Address by Sandeep Kaul, ITC on this year's theme 'Changing face of brand experience' followed by one on one with Vikram Sakhuja, Madison Media |
| 04:30 - 05:00 |
Presentation by Vivek Sharma, CMO Pidilite on 'Experience and Brand are One and the Same' |
| 05:00 - 05:30 |
Presentation by Sumeet Narang, Bajaj Auto on ‘Brand Experience beyond Point of Sale’ |
| 05:30 - 06:00 |
Presentation by Harpreet Singh Tibb, Kellogg India on ‘Brands are using content marketing to build equities and drive sales’ |
| 06:00 - 06:30 |
Presentation by Amit Shah, YES BANK on ‘Advertising in the era of evolving Media’ |
| 06:30 - 07:00 |
Presentation by Pavan Singh, Amul on 'Brand Legacy Driving Innovation' |
| 07:00 - 07:40 |
IAA Debate on ‘Today, importance of digital medium is overrated when it comes to marketing of consumer packaged goods and services’ |
| 07:40 - 08:10 |
Felicitation of CMOs |
| 8:10 ONWARDS |
Cocktails & Dinner |