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As marketers continue to invest crores of rupees every year to better understand and connect with consumers, the advent of technology has created a dual-edged weapon of opportunities and challenges. One of the biggest challenges marketers face today is to find place in the short and shared attention spans of consumers, a situation that can be credited to media fragmentation and simultaneous multi-media consumption coming on the back of technological growth. But it is the same technology that has also created multiple routes that bridge the consumer-marketer distance in an unprecedented manner.

Technology impacts everything it touches – content dissemination course, ways in which consumers interact with a brand and the very manner in which conversations take shape. Another fallout is data abundance. Information about anything and everything – from individual consumer level to communities to even larger entities – is now available and accessible. Right from media consumption trends to shopping patterns to the impact of buying decisions on businesses and pointers to businesses of the future can be found by those who are looking for it.

But how are marketers looking at these changing dynamics. What are the game-changers of tomorrow? Who is collating and interpreting consumer insights in a manner that makes all the difference? Is India in the same league as some of the other markets in domains such as mobile and the likes, where it commands a larger consumer base than another market in the world? What is holding these industries behind, and what are the ways to make them grow?

The exchange4media Conclave 2012, Presented by Jagran, will undertake some of these questions. The basic principles of marketing may still be the same but the application is where the differentiation comes in. We are talking 'Marketing 3.0' and the exchange4media Conclave 2012, Presented by Jagran, will delve further on how data, technology and consumer insights are now the keywords that can make all the difference for a marketer and a brand.

The exchange4media Group organises its flagship event exchange4media Conclave every year, as an attempt to bring industry stakeholders – corporates, media service brands and media owners - on the same platform to discuss the changing global communication industry, with specific focus on India.

Taking off from the event last year, where the discussions focussed on 'Reshaping Media Priorities for the New Marketing Era', the theme of the 12th edition of Conclave is: Marketing 3.0: As data, technology and consumer insights take Centerstage...

The exchange4media Conclave 2012, Presented by Jagran, would take place in two cities – Gurgaon (at the Leela Kempinski) and Mumbai (at ITC Grand Central). The exchange4media Conclave is the only national forum that focuses on the media agencies side of the business. In addition to this, the exchange4media Conclave has marketers at its core. The Conclave brings under the scanner various aspects that impact these industries.

The Keynote Speakers of the exchange4media Conclave 2011 included Nitin Paranjpe, MD & CEO, Hindustan Unilever, Dominic Proctor, CEO Mindshare, Mike Cooper, CEO, PHD Worldwide and Chitranjan Dar, CEO, ITC Ltd. In 2010, Irwin Gotlieb, CEO, GroupM, Mainardo de Nardis, CEO, OMD Worldwide and Tim Love, CEO, Omnicom APAC in 2010 took the stage as the lead speakers. Our Keynote Speakers in 2009 included Andrew Rashbass, CEO, The Economist, Mark Patterson, CEO, GroupM APAC and Asit Mehra, Vice President, Omnicom Worldwide.