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This year has seen media evolve and grow like never before. Steps such as digitisation, changes in the measurement system, setting up of BARC, the 10+2 ad cap (still not concluded yet), etc. have revolutionised the industry. This has been facilitated by support from the government, advertising agencies, marketers and media. Willingness for change has been witnessed, which is a quantum leap forward for the Indian ecosystem.

However, these positive transformations have been marred with challenges with various stakeholders being at loggerheads with each other. Each one of this stakeholder – be it media agencies, creative agencies, TV channels, industry bodies – want to move up the next level; it’s just that all have different views as to how to go about it. The challenge here is to find a path which is agreed upon by all and proves to be a win-win-win solution. Much easier said than done...

Leaders from across domains will get together to discuss and debate how the ecosystem favours growth, but some decision and actions are not in that direction. They will throw light on what is going wrong and the right way forward.

The exchange4media Group organises its flagship event, exchange4media Conclave, every year as an attempt to bring industry stakeholders – corporates, media service brands and media owners – on the same platform to discuss the changing global communication industry, with specific focus on India.

We concluded the very successful Delhi leg of the conclave in September with Sir Martin Sorrell, Chief Executive, WPP as the Keynote Speaker.

Aroon Purie, Editor-in-Chief, India Today, Rajdeep Sardesai, Editor-in-Chief, IBN18 Network were some of the eminent speakers.

The Mumbai leg of exchange4media Conclave will bring into limelight ‘Shifting Media Mindset’ on November 25, 2013.

The exchange4media Conclave is the only national forum that focuses on the media agencies side of the business. In addition to this, it has marketers at its core. The Conclave brings under the scanner various aspects that impact these industries.