03:00- 04:00 Registration  
04:05 - 04:10 Welcome Address Annurag Batra, Chairman and Editor in Chief, exchange4media Group
04:10 - 04:30 1. Read. Watch. Listen. Paul Rossi, President - The Economist Group (Inaugural Address)
2. Who pays for journalism
3. Trust me
04:30- 04:50 What is the Digital Age and how it's helping Businesses Transform Sujit Ganguli, Head- Brand and Corporate Communication,ICICI Bank
04:50 - 05:10 The Importance of Digital and Mobile as mainstream Communication mode Jack Uppal, Vice President, Marketing and Customer experience, Chevrolet India
05:10-05:30   Arnab Goswami- MD and Co-founder, Republic TV
05:30-06:10 Bringing Business to the Business of Digital Ajay Srinivasan, Chief Executive, Financial Services, Aditya Birla Group (Keynote Address)
06:10-06:20 5 things you should know about Content Marketing but didn't Vinay Singhal – Founder & CEO , WittyFeed.
06:20-06:25 Unveiling of Dentsu Aegis Network e4m Report Ashish Bhasin, Chairman & CEO South Asia Dentsu Aegis Network, Chairman Posterscope and MKTG Asia Pacific.
06:25-06:35 Report Highlights
06:35-06:55 Report Summary Abheek Biswas, AVP, Consumer Insights, WATConsult.
06:55-07:40 Panel  Discussion -  "Digital is NOW and it's here to Stay!" Moderator- Sunny Nagpal, Managing Director, Httpool India
• Aditya Save, Sr. VP & Chief Marketing Officer, People Interactive
• Pankaj Parihar, Asso. VP & Head Digital Marketing | Transformation | Ecommerce | Programmatic, Godrej Consumer Products | Godrej Group
• Shamsuddin Jasani, Managing Director, Isobar India
• Vivek Bhargava, CEO, DAN Performance Group
• Sankalp Mehrotra, Sales Head - Commerce, Media & Monetization, Flipkart
07:40-07:45   Vote of thanks
07:45 onwards   Cocktails & Dinner