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Time
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Speaker Slot
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Speaker
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Topic |
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03:00- 03:50 pm |
Registrations |
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03:50 - 04:00 pm
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Welcome Address
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Mr. Anurag Batra, Chairman & Editor-In-Chief, exchange4media & BW Businessworld |
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04:00- 04:45 pm
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Keynote Address
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Mr. Amar Abrol, Managing Director & Chief Executive Officer, Air Asia ( India ) Limited |
Delivering the Quantum Leap for Digital Advertising:
The digital era has just begun. While the digital ad industry has already captured 15% of advertising pie, the journey to capturing 30% of the pie is extensive. At this juncture, the medium is fairly new and marketers still are striving to keep up with the pace of change in the marketing domain. From understanding the medium to building digitally armed teams of marketers, there are a lot of hurdles to overcome and make brands future ready |
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04:45- 05:30 pm
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Panel Discussion 1
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Mr. Raj Nayak, COO, Viacom 18
Mr. Arnab Goswami, MD & Editor In Chief, Republic TV
Mr. Rajiv Verma, CEO, HT Media Limited
Mr. Ashish Bhasin, Dentsu Aegis Network ( Moderator )
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Digital and Traditional – Friends or Foes
The digital medium is quickly catching up with traditional mediums in terms of ad spends and consumption. While digital is the way to go, traditional is here to stay. Do marketers have to choose between digital and traditional or is there a way to strike a perfect balance between the two mediums? Is digital a threat to traditional mediums or can marketers create an environment where both mediums can co-exist to create synergy? |
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05:30- 05:55 pm
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Speaker Session 1
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Mr. Kunal Shah, Founder, FreeCharge |
TBD |
| 05:55- 06:05 pm |
Speaker Session 2 |
Mr. Amit Wadhwani, Director, Sai Estate Consultants Chembur Pvt. Ltd. |
Role of Digital Marketing in Real Estate |
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06:10- 06:20 pm
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Unveiling & Report Highlight
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Mr. Ashish Bhasin, Chairman & CEO South Asia, Dentsu Aegis Network |
Report Unveiling |
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06:15-06:40 pm
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Report Summary
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Mr. Rajiv Dingra, CEO, WATConsult
Mr. Abheek Biswas, AVP Consumer Insights, WATConsult
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Report Unveiling |
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06:40-07:25 pm
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Panel Discussion 2
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Mr. Sam Singh, Director of Agency Business, Google India
Mr. Taranjeet Singh, Country Director-India, Twitter
Mr. Sandeep Bhushan, Director India & S Asia, Facebook India
Mr. Uday Sodhi, EVP & Head, Digital Business, Sony Pictures Networks India
Mr. Prashant Peres, Director Marketing, Chocolates, Mondelez India ( Moderator ) |
Why isn’t digital a $5bn opportunity?
Marketers all over the world have embraced digital. An extremely interactive medium, Digital is now more than just engagement. Many marketers are using digital advertising as building blocks for their brands. While data shows a significant increase in the consumption of data through digital platforms, advertisers are still spending a larger chunk of their advertising budget on traditional media.
In spite the numbers showing a steep percentage increase in the digital ad spends, it makes only 15% of the ad spends pie. What is keeping digital from becoming the largest medium for ad spends? Are marketers investing in digital only out of the fear of being left out or do marketers have a longer-term perspective in terms of investment of digital marketing? What initiatives are marketers and digital platforms owners taking to help the industry grow and function to its full potential? |
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07:25-07:50 pm
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Speaker Session 3
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Mr. V Chandramouli, CEO ( Special Projects ), Pidilite Industries |
Realising The Potential Of Digital Marketing In India |
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07:50-07:55 pm
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Vote of Thanks
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07:55 pm Onwards
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Cocktails & Dinner
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