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| Award Categories |
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Corporate clients – Clients with
large brands present in more than one region who typically advertise
on more than one media. Large national / muti city retail clients
shall submit entries under the Corporate category.
Retail clients – Local City centric clients which rely largely
on local media to promote themselves.
Media Categories
- Best Brand Integration on Radio - Corporate
Use of radio as a medium by any brand in its plans, where
the brand has been integrated with the content on radio
to keep the listeners engaged.
Media Agencies, broadcasters and clients can all send entries
for this.
Either Agency/Client or Broadcaster/Client combination to
be awarded in this category.
- Best Brand Integration on Radio - Retail
Use of radio as a medium by any brand in its plans, where
the brand has been integrated with the content on radio
to keep the listeners engaged.
Media Agencies, broadcasters and clients can all send entries
for this.
Either Agency/Client or Broadcaster/Client combination to
be awarded in this category.
- Best Radio Media Innovation - Corporate
Brands that have used the medium in a unique manner that
was not seen before. The innovation needs to be advertising
led with very little or no content integration.
Media Agencies, broadcasters and clients can all send entries
for this.
Either Agency/Client or Broadcaster/Client combination to
be awarded in this category.
Corporate and Retail clients to be awarded separately in
this category.
- Best Radio Media Innovation - Retail
Brands that have used the medium in a unique manner
that was not seen before. The innovation needs to be advertising
led with very little or no content integration.
Media Agencies, broadcasters and clients can all send entries
for this.
Either Agency/Client or Broadcaster/Client combination to
be awarded in this category.
Corporate and Retail clients to be awarded separately in
this category.
- Best Unique Use of Multiple Stations
Best localisation of a national plan is the judging criteria.
Min 5 cities for a single campaign/promotion to have been
used by a brand to qualify for entry.
Advertising agencies, Media Agencies, Broadcasters and clients
can send entries for this.
Only Agency/Client combination will be awarded in this category.
- Best Use of Radio in a Media Plan - Corporate
Media plans that have been able to use radio as a key medium
and been able to achieve their objectives through this medium.
Media Agency/client/Broadcasters can enter.
Only Agency/Client combination will be awarded in this category.
Corporate and Retail clients to be awarded separately in
this category.
- Best Use of Radio in a Media Plan - Retail
Media plans that have been able to use radio as a key medium
and been able to achieve their objectives through this medium.
Media Agency/client/Broadcasters can enter.
Only Agency/Client combination will be awarded in this category.
Corporate and Retail clients to be awarded separately in
this category.
- Best On Ground Activation for a client - Corporate
On Ground Promotions/campaign executed in addition to on
air component for a client.
Activity done only On Ground without any on air component
will be considered ineligible for this category.
Media Agencies, broadcasters and clients can all send entries
for this.
Either Agency/Client or Broadcaster/Client combination to
be awarded in this category.
Corporate and Retail clients to be awarded separately in
this category.
- Best On Ground Activation for a client - Retail
On Ground Promotions/campaign executed in addition to on
air component for a client.
Activity done only On Ground without any on air component
will be considered ineligible for this category.
Media Agencies, broadcasters and clients can all send entries
for this.
Either Agency/Client or Broadcaster/Client combination to
be awarded in this category.
Corporate and Retail clients to be awarded separately in
this category.
Creative Categories
- Best Radio Creative – Telecom Services
Creative Agencies & broadcasters can send entries for
this.
Either Agency or Broadcaster to be awarded in this category.
- Best Radio Creative – Retail
Creative Agencies & broadcasters can send entries for
this.
Either Agency or Broadcaster to be awarded in this category.
- Best Radio Creative – Media (all media and related
products & services)
Creative Agencies & broadcasters can send entries for
this.
Either Agency or Broadcaster to be awarded in this category..
- Best Radio Creative – Products
Creative Agencies & broadcasters can send entries for
this.
Either Agency or Broadcaster to be awarded in this category.
- Best Radio Creative – Services (excl telecom,
retail and media)
Creative Agencies & broadcasters can send entries for
this.
Either Agency or Broadcaster to be awarded in this category.
- Best Use of Craft in Radio
Best use of Sound in creating a Radio Ad.
Creative Agencies & broadcasters can send entries for
this.
Either Agency or Broadcaster to be awarded in this category.
Broadcaster Categories
- Best CSR Initiative
Any corporate social responsibility initiative
taken by the station -- This can be for the causes of anti-smoking,
anti-drugs, anti-drunk-driving, road safety, health, hygiene,
Aids awareness, political & religious messages, unions,
associations, environmental awareness, state education,
racial, ethnic & disability awareness, sexual equality;
funds, charities, volunteers, blood & organ donation,
government & forces recruitment
Entries can be sent by Ad agencies, stations and clients.
Either or all can be awarded jointly.
- Best Client Sponsored On Ground activation done
by a Radio station for self
Best activity undertaken by radio stations for self promotion
which is sponsored by a client.
Only radio stations can send entries.
Excellence Awards
- Radio Media Agency of the Year
Agency that gets max number of points from media categories.
20 for Gold and 12 for Silver
- Radio advertising Agency of the Year
Agency that gets max number of points from creative categories.
20 for Gold and 12 for Silver 17.
- Campaign of the year - Corporate
Activity on radio that has more than 2 components or creatives
on radio.
Corporate and retail advertisers to be awarded separately.
Clients, Broadcasters and ad agencies can send entries for
this.
- Campaign of the year - Retail
Activity on radio that has more than 2 components or creatives
on radio.
Clients, Broadcasters and ad agencies can send entries for
this.
- Radio Advertiser of the Year
To be chosen by the jury
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