Effectiveness

Best Use of Radio

To recognize advertising or a promotional activity on radio that has shown a measurable or proven impact on a client's business in terms of consumer behavior, brand image, sales or any other standard measure.
Judging Criteria

Best Use of Radio for a launch

To recognize effectiveness of an advertising or a promotional activity on radio that has been used for the launch of a new product or service.
Judging Criteria

Best Use of Radio for long term effectiveness

To recognize effectiveness of advertising or a promotional activity on radio which has run for a minimum of three years including the period August 01, 2009 up to Sep 30, 2012 with proof that radio was a key to the activity's success.
Judging Criteria

Best Use of Branded content or sponsorship on Radio

To recognize innovation and effectiveness of a branded or sponsored radio program featuring content creation, product placement or product association
Judging Criteria

Best first time effective use of Radio

Best use of Brands using Radio media effectively for the first time between 1 Aug 2009-30 Sep 2012. (Please mention the launch date of the campaign)
Judging Criteria

Creativity

Best Campaign

To recognize creative excellence in the writing and production of two or more linked client commercials devised as a strategic campaign.
Judging Criteria

Best Single commercial-FMCG

To recognize creative excellence in the writing and production of a single effective radio commercial in the FMCG products category.
Judging Criteria

Best Single commercial- Pharmaceutical, Healthcare, Cosmetics & Toiletries

To recognize creative excellence in the writing and production of a single effective radio commercial in the Pharmaceutical, Healthcare, Cosmetics & Toiletries products category.
Judging Criteria

Best Single commercial- Consumer durables

To recognize creative excellence in the writing and production of a single effective radio commercial in the Consumer Durables products category.
Judging Criteria

Best Single commercial- Insurance banking & Financial services

To recognize creative excellence in the writing and production of a single effective radio commercial in the Insurance Banking & Financial Services products category.
Judging Criteria

Best Single commercial- IT, Telecommunications & Digital Media

To recognize creative excellence in the writing and production of a single effective radio commercial in the IT, Telecommunications & Digital Media products category.
Judging Criteria

Best Single commercial- Media & Entertainment

To recognize creative excellence in the writing and production of a single effective radio commercial in the Media & Entertainment products category.
Judging Criteria

Best Single commercial- Services

To recognize creative excellence in the writing and production of a single effective radio commercial in the Services Industry.
Judging Criteria

Best Single commercial- Automobiles

To recognize creative excellence in the writing and production of a single effective radio commercial in the Automobiles products category.
Judging Criteria

Best Single commercial- Real Estate

To recognize creative excellence in the writing and production of a single effective radio commercial in the Real Estate products category.
Judging Criteria

Best Single commercial- Retail & Fashion

To recognize creative excellence in the writing and production of a single effective radio commercial in the Retail & Fashion products category.
Judging Criteria

Best Single commercial- Public Service

To recognize creative excellence in the writing and production of a single effective radio commercial in the Public Service category.
Judging Criteria

Best Single commercial- Corporate

To recognize creative excellence in the writing and production of a single effective radio commercial to promote a company or a corporate entity.
Judging Criteria

Best first time creative

Brands using Radio media most creatively for the first time between Aug 01, 2009-Sep 30, 2012. (Please mention the launch date of the campaign)
Judging Criteria

Promotions

Best On Air Promotion for a Client (Single station)

To recognize excellence in radio promotion for an idea or concept that makes the most effective and creative use of radio for a client on a single station.
Judging Criteria

Best On Air Promotion for a Client (Multiple station)

To recognize excellence in radio promotion for an idea or concept that makes the most effective and creative use of radio for a client on multiple stations.
Judging Criteria

Best On ground promotion by a single station for a client (Single Station)

To recognize excellence in the use of radio for an on-ground promotion for a client at a single location.
Judging Criteria

Best On ground promotion by a network of Radio station station for a client (MultipleStation)

To recognize excellence in the use of radio for an on-ground promotion for a client at multiple locations.
Judging Criteria

Best On Air Promotion by a Single radio station for self (Sponsored by a client)

To recognize excellence in an on-air promotion by a single radio station for self, which is sponsored by a client.
Judging Criteria

Best On Air Promotion by a network of radio station for self (Sponsored by a client)

To recognize excellence in an on-air promotion by a network of stations for self, which is sponsored by a client.
Judging Criteria

Best on-ground promotion by a single radio station for self (Sponsored by a client)

To recognize excellence in an on-ground promotion by a single radio station for self, which is sponsored by a client.
Judging Criteria

Best on-ground promotion by a network of stations for self (Sponsored by a client)

To recognize excellence in an on-ground promotion by a network of stations for self, which is sponsored by a client.
Judging Criteria

Best Public Service initiative by a Radio Station or a Network of stations

To recognize innovation and effectiveness of a public service initiative taken by a station or a network of stations.
Judging Criteria

Best first time promotion

Best use of Brands using Radio media for promotion for the first time between 1 Aug 2009- 30 Sep 2012. (Please mention the launch date of the campaign)
Judging Criteria

Innovation

Best Radio Media Innovation

Brands that have used the radio in a unique manner whereby the advertising has very little or no content integration.
Judging Criteria

Best use of Radio in Media Plan

Effective integration of radio as a key medium in the overall media plan of a brand to achieve their objectives.
Judging Criteria

Best use of Multiple Radio Stations

Brands that have succeeded in localizing their national radio plan.
Judging Criteria

Best use of Sponsorship

Brands that have used sponsorship in a unique manner.
Judging Criteria

Most unique programming concepts /ideas

Most cutting edge programming idea that was original and delivered quantifiable/visible gains in listenership for the radio station.
Judging Criteria

Best first time innovation

Best use of Brands using Radio media for innovation for the first time between 1 Aug 2009-30 Sep 2012. (Please mention the launch first date of the campaign).
Judging Criteria

Best Digital/web streaming by a Radio/network

This category will recognise good work being done by radio company to reach out to their audience through other mediums ie digital/web
Judging Criteria

Excellence

Radio Media Agency of the year

Agency that gets the highest points from awards in the Effectiveness and Promotion categories.

Radio Advertising agency of the year

Agency that gets the highest points from awards in the Creativity and Promotion sections.

Radio Advertiser of the year

Nominated by the Jury

RJ of the year

Open to nominations by the jury along with the entries sought.

Station of the year

Nominated by the Jury