1. Effectiveness

1.1. Best Use of Radio
To recognize advertising or a promotional activity on radio that has shown a measurable or proven impact on a client's business in terms of consumer behaviour, brand image, sales or any other standard measure.

1.2. Best Use of Radio for a Launch
To recognize effectiveness of an advertising or a promotional activity on radio that has been used for the launch of a new product or service.

1.3. Best Use of Radio for Long term Effectiveness
To recognize effectiveness of advertising or a promotional activity on radio which has run from the period 1st January 2015 and 28th February 2017 with proof that radio was a key to the activity's success

1.4. Best Use of Branded Content or Sponsorship on Radio
To recognize innovation and effectiveness of a branded or sponsored radio program featuring content creation, product placement or product association.

1.5. Best First Time Effective Use of Radio
Best use of Brands using Radio media effectively for the first time between 1st January 2016 and 28th February 2017.

2. Creativity

2.1. Best Campaign
To recognize creative excellence of a strategic campaign on radio (A campaign must consist of two or more pieces of work for promoting a product/service)

2.2. Best Single Commercial-FMCG- Personal and Homecare

2.3. Best Single Commercial- Pharmaceutical, Healthcare and wellness

2.4. Best Single Commercial- Consumer durables

2.5. Best Single Commercial- Insurance , Banking & Financial services

2.6. Best Single Commercial- IT, Telecommunications & Digital Media

2.7. Best Single Commercial- Media & Entertainment (TV Shows/Films)

2.8. Best Single Commercial- Services

2.9. Best Single Commercial- Automobiles

2.10. Best Single Commercial- Real Estate

2.11. Best Single Commercial- Retail

2.12. Best Single Commercial- Public Service

2.13. Best Single Commercial- Corporate

2.14. Best Single Commercial- E-Commerce

2.15. Best Single Commercial- Food & Beverages

2.16. Best Single Commercial- Beauty & Cosmetics

2.17. Best Single Commercial- Jewellery, Fashion & Lifestyle

2.18. Best Jingle for a client

2.19. Best Jingle for a radio station

2.20. Best First Time Creative

3. Promotions

3.1. Best On Air Promotion for a Client- Single Station

3.2. Best On Air Promotion for a Client- Multiple Station

3.3. Best On Ground Promotion by a Single Station for a Client (Single Station)

3.4. Best On Ground Promotion by a Network of Radio Stations for a Client (Multiple Station)

3.5. Best On Air Promotion by a Single Radio Station for Self (Sponsored by a Client)

3.6. Best On Air Promotion by a Network of Radio Stations for Self (Sponsored by a Client)

3.7. Best On Ground Promotion by a Single Radio Station for Self (Sponsored by a Client)

3.8. Best on Ground Promotion by a Network of Stations for self (Sponsored by a client)

3.9 Best On Internet Radio Promotion for a Client- Single Station

3.10 Best On Internet Radio Promotion for a Client- Multiple Station

3.11. Best First Time Promotion

4. Innovation

4.1. Best Radio Media Innovation
Brands that have used the radio in a unique manner whereby the brand is subtly integrated in the content.

4.2. Best Use of Radio in Media Plan
Effective integration of radio as a key medium in the overall media plan of a brand to achieve their objectives.

4.3. Best Use of Multi-city Radio Stations
Brands that have succeeded in localizing their national radio plan.

4.4. Best Use of Sponsorship in an on-air/on-ground promotion
Brands that have used sponsorship in a unique manner.

4.5. Best First Time Innovation
Best use of radio media for innovation by brands for the first time between 1st January 2016 and 28th February 2017. (Please mention the launch first date of the campaign).

4.6. Best Digital/Web Streaming by a Radio/ Network
Effective use of the digital platform of a radio station/s to promote a product or service

5. Broadcaster Awards

5.1. Best On Air Promotion by a Single Radio Station for Self

5.2. Best On Air Promotion by a Network of Radio Stations for Self

5.3. Best On Ground Promotion by a Single Radio Station for Self

5.4. Best on Ground Promotion by a Network of Stations for self

5.5. Best On Internet Radio Promotion by a Single Radio Station for Self

5.6. Best On Internet Radio Promotion by a Network of Stations for self

5.7. Best Public Service Initiative by a Radio Station or a Network of Radio Stations

5.8. Most Unique Programming Concepts /Ideas (Broadcaster)

5.9. Best Program Launch on Radio

5.10. Best Launch/Re-Launch of a Radio Channel

5.11. Best Radio Program Promotion

5.12. Best Broadcaster Annual Strategy
To recognise excellence of the annual marketing strategy of broadcasters to promote their radio station or network. (Material Requiement)

6. Excellence

6.1. Radio Media Agency of the year
Agency that gets the highest points from awards in the all categories.

6.2. Radio Advertising agency of the year
Agency that gets the highest points from awards in the all sections.

6.3. Radio Advertiser of the year
Advertiser that gets the highest points from awards in the all categories.

6.4. RJ of the year
Open to nominations by the jury along with the entries sought.

Judging Criteria