December 07, 2017, 2 PM ONWARDS
Hotel Leela Ambience, Gurugram

ABOUT

About IMA 2017

exchange4media presents 4th edition of Indian Marketing Awards in December 2017 that will set yet another standard of marketing excellence in India.

The awards recognise the fact that marketing is critical for organic growth of a business and its central role in creating, communicating, capturing and sustaining value for an organisation.

The awards will be presented to organisations, individuals and teams who have achieved extraordinary success from innovative and effective marketing practices, having regard to the particular circumstances of different industries and diversity of marketing programs.

Objective:

Indian Marketing Award's (IMA) objective is to advance the marketing profession and to unlock the potential of ideas, markets and businesses and realise their true value for customers and organisations.

The awards will celebrate and recognize marketing successes, building strong brands through marketing excellence.

IMA will recognize successful, path breaking and impactful marketing strategies starting from articulation of sharp objectives addressed through a strategy plugging consumer need gaps unearthed through sharp consumer insights.

A comprehensive strategy encompassing every element of the marketing mix (not just communication), given shape through an effective, actionable marketing plan and brought to life through the flawless execution of creative and relevant communication and marketing programs

What are Indian Marketing Awards?

  • Setting Standards and Benchmarking Exemplary Marketing
  • Recognising Creativity and Originality Delivered by Marketers
  • Showcasing Marketing Successes
  • Networking and Celebrating

Categories

The Awards categories reflect strategic marketing objectives that are common to all organisations. Your submissions will be judged against the marketing achievements of all types of business – rather than just those of direct competitors in your industry sector. Entrants should provide independent and robust data that support the claims made. The judges will give more weight to quantitative data and comparable trend data over time. Key measures which should ideally be included are sales, profit, market share and customer attitudes.

The Issue (challenge & objective) 25%
The Strategy 25%
The Execution 25%
The Result 25%
Total 100%

A. STAGES OF BRAND BUILDING

1. Category creation

Creating a new category that introduced a completely new product/service concept to the consumer or re-defined the way in which an existing category was being offered to consumers by presenting the product/service in a completely new and different format. Here, new category is defined as a category that came into existence less than two years ago.
'ONLY GOLD AWARD

2. New Product launch

Launch of a new product or service. This should highlight the need gap, elements of the marketing communication developed to address the need gap and to make the product/service relevant and unique to the consumer. This should include the entire marketing mix and programmes that created awareness and preference for the product/service.

3. Brand Extension

Where a brand has been extended or stretched to enter into a new product category, targeted at the same audience or to a different target audience. This should describe the need gap that called for the brand extension, equity of the existing brand and how it was leveraged for the new product/service launch.

4. Brand Rejuvenation

This should address the challenge the existing brand was facing, describe the gaps leading to stagnation for the brand, outline the new value proposition, changes in elements of the marketing mix, communication and marketing programmes that would take the message to the consumer. It shouldn't just be about a new campaign or piece of communication launched after a long gap to reverse slowing growth.

5. Transformational growth

The brand should have Identified consumer need gaps and transformed the market with a game changing value preposition that delivers distinctive value giving a significant advantage over current players.
This should be about brands that have displayed transformational growth by growing at more than 50% in a year.
This is applicable for those brands and categories that have existed for more than two to three years.

6. Customer Relationship Marketing

Strenghtening customer loyalty through a consistent customer retention strategy, showing how existing customers are valued and how relationship with existing consumers is strengthened through a sustained retention strategy involving regular communication through direct marketing, social media, customised offers, newsletters, catalogues & loyalty program.

7. Customer Experience

Programs, innovations and initiatives launched at different stages of the customer journey from pre-purchase to purchase to post and repeat purchase service, in order to provide a seamless and delightful customer experience

8. Use of Consumer Insight

Cases where solution to a specific business challenge was found through use of consumer insights like qualitative or quantitative research/small data/social listening/ ethnography/etc.

9. Use of Analytics/ Big Data/AI

Cases where a solution to a specific business challenge was found through the use of Analytics/Big Data/AI/Machine Learning

B. COMMUNICATION

How a brand grew and business was generated on the back of impactful communication.
How campaigns and marketing programmes were implemented across different touchpoints.
Campaign starting from what value proposition needs to be communicated, consumer insight, creative idea, communication, media plan, execution of the plan, effectiveness and results thereof.
In each of the categories, the particular medium/ touchpoint should have been at least 50% of the campaign/media cost.

1. Best Use of TV

Cases where a campaign led by TV as the lead medium addressed a business challenge or took the brand to the next level. This should include the consumer insight leading to creative idea, communication, media plan and its effectiveness.
(***TV should have been at least 50% of the media cost)

2. Best Use of Print

Cases where a campaign led by Print as the lead medium addressed a business challenge or took the brand to the next level. This should include the consumer insight leading to creative idea, communication, media plan and its effectiveness.
(***Print should have been at least 50% of the media cost)

3. Best Use of Radio

Cases where a campaign led by Radio as the lead medium addressed a business challenge or took the brand to the next level. This should include the consumer insight leading to creative idea, communication, media plan and its effectiveness.
(***Radio should have been at least 50% of the media cost)

4. Best Use of OOH

Cases where a campaign led by OOH as the lead medium addressed a business challenge or took the brand to the next level. This should include the consumer insight leading to creative idea, communication, media plan and its effectiveness.
(***OOH should have been at least 50% of the media cost)

5. Best Use of Experiential Marketing

Cases where the customer was made to experience the product/service to communicate the brand's value proposition and creative idea. This could be through activation, direct marketing and social media, and should include the insight, the creative idea, execution and effectiness.
(***Experiential Marketing should have been at least 50% of the media cost)

6. Best Use of Digital Marketing/ Social Media

Cases where a campaign led by the Digital medium as the lead medium addressed a business challenge or took the brand to the next level. This should include the consumer insight leading to creative idea, communication, media plan and its effectiveness.
(***Digital Marketing should have been at least 50% of the media cost)

7. Best Use of Omni Channel Marketing

Cases where the communication was integrated across offline and online channels such that consumers would start with an offline platform and complete his/her journey (be it information, lead generation or sale) on the online platform. It needs to be shown how offline and online were leveraged in an integrated manner to help the consumer discover different aspects of the products/service. The reverse could also be possible - starting with online and completing with offline.
Typically, call to action should have been a part of the campaign and should be highlighted when showcasing its results.
(This should be more than just the same creative idea being adapted to different mediums)

8. Best Use of Integrated Marketing Campaign

Cases where an integrated experience for the consumer was created by aligning marketing objectives, messaging and communication across different channels and devices, and at least four media vehicles were a part of the campaign.
This should include how the creative idea and communication was adapted to each medium to leverage the role that each medium plays in communication. The communication should have been across multiple media vehicles - mass media, experiential, offline and online formats of communication.

9. Branded Content

Cases where interesting and relevant content has been created to tell the strory of the brand and build a relationship with the consumer.

10. Innovative Use of Technology

Cases where innovative technology such as AR/ VR/ Gaming/ crowd-sourcing were used to communicate product/service features, develop a product/ marketing programme/ campaign or communicate a campaign. It should involve finding out how latest technology was used to get desired results.

11. Marketing on a Small Budget

Instances where a brand created an impact through a communication campaign on a tight budget. The brand must show proven effect on commercial success with a marketing budget limited to Rs 5,00,000. It should include strategy to spread the message; execution with originality of approach, creativity and innovation in the marketing plan. The result should be the achievements; and if applicable, proof of benefit to the overall business and to the umbrella brand.

C. DESIGN

1. Brand Identity/Packaging

Refresh or re-articulation of brand identity as reflected in the visual identity - the logo, typography, colour elements, brand elements. How the value proposition and brand identity were brought alive in product packaging, product or services, by providing a new face or element for a new look and feel for the brand in the market.

2. Design - Physical Space / Store

Emphasis on how marketing objectives, value proposition and customer experience were brought alive through design of a physical space - be it a bank branch, retail outlet, restaurant, etc. Unique design and out of the box set-up which led to business success.

D. MARKETING TO UNIQUE AUDIENCES/ REGULATED ENVIRONMENT

This category is to recognise brand building and communication in industries that have different audiences or are governed by unique regulations.

1. Not for Profit Sector/CSR

Entrants must provide evidence of the methods utilized in marketing campaigns for a not-for-profit cause/CSR or public service organisation, that would have delivered a concrete and lasting effect. The considerations here would be the value delivered, changes of public perception and return on marketing expenditure; and if applicable, proof of benefit to the overall business and to the umbrella brand.

2. B2B Sector

How the B2B sector used consumer insights to develop new products or services, value proposition and how they were brought alive through communication and the media plan.

3. Healthcare

How the Healthcare (Pharma) sector used consumer insights to develop new products or services, value proposition and how they were brought alive through communication and the media plan. Healthcare Industry caters to a very specific audience; therefore it is different from any other industry. This category will recognise marketing innovations through which the healthcare industry has pulled the maximum audience.

E. EXCELLENCE AWARDS

These would be decided by the editorial team and the Jury

1. Lifetime Achievement Award

2. Marketing Team of the Year

WINNERS

A. Stages of Brand Building
A1. Category Creation
S.NO. Brand - Campaign Name Agency Medal
1 Procter & Gamble - Pampers - Nappy to Happy MediaCom Communications Pvt Ltd
Bronze
 
A2. New Product Launch
S.NO. Brand - Campaign Name Agency Medal
1 Sony Pictures - How 300,000 offline TV viewers switched channels to Sony’s new dance reality show via Zapr Zapr Media Labs
Bronze
 
A4. Brand Rejuvenation
S.NO. Brand - Campaign Name Agency Medal
1 Procter & Gamble - Whisper#LikeAGirl MediaCom Communications Pvt Ltd
Silver
2 Procter & Gamble - Pampers #ItTakes2 MediaCom Communications Pvt Ltd
Gold
 
A5. Transformational Growth
S.NO. Brand - Campaign Name Agency Medal
1 Changing the Way India Buys Insurance from Offline to Online Policybazaar.com
Bronze
2 Jio Catalyst for Digital Revolution Jio
Gold
 
A6. Customer Relationship Marketing
S.NO. Brand - Campaign Name Agency Medal
1 Reliance Retail Limited - ‘Chhoti Si Achhai' Utopeia Communicationz
Silver
 
A7. Customer Experience
S.NO. Brand - Campaign Name Agency Medal
1 fbb - Stitching Back A Community’s Tattered Pride Mediacom Communications Pvt Ltd
Bronze
2 InstaInsure and Saral Max Bupa Health Insurance
Silver
3 Future Retail Ltd. - Big Bazaar: Quick Check Out Mediacom Communications Pvt Ltd
Gold
 
A8. Use of Analytics/Big Data/AI
S.NO. Brand - Campaign Name Agency Medal
1 Royal Enfield - Problem solving framework to identify and manage crisis Interactive Avenues Pvt Ltd
Silver
2 GSK Consumer Healthcare, India - How Boost used Data and Machine Learning to Identify & target kids online Mindshare India
Gold
 
A9. Use of Consumer Insight
S.NO. Brand - Campaign Name Agency Medal
1 Procter & Gamble - Pampers - Nappy to Happy MediaCom Communications Pvt Ltd
Bronze
2 Royal Enfield - #SheRidesRE – The no cost campaign Interactive Avenues Pvt Ltd
Silver
3 Procter & Gamble - Whisper#LikeAGirl MediaCom Communications Pvt Ltd
Gold
 
B. Communications
B1. ABP News Presents Best Use of Television
S.NO. Brand - Campaign Name Agency Medal
1 Hindustan Unilever - Rin KBC Mindshare India
Silver
2 Godrej Consumer Products Limited - Bollywood's Hair Secrets Revealed Madison Media
Gold
 
B2. Best Use of Print
S.NO. Brand - Campaign Name Agency Medal
1 Hindustan Unilever - Rin Antibac Mindshare India
Bronze
2 Procter & Gamble - Pampers - Nappy to Happy MediaCom Communications Pvt Ltd
Silver
3 Hindustan Unilever - India's 1st Cloth Newspaper Mindshare India
Gold
 
B3. Best Use of OOH
S.NO. Brand - Campaign Name Agency Medal
1 Zee TV - WTP - Dangal Zee Entertainment Enterprises Ltd
Bronze
 
B4. Best Use of Radio
S.NO. Brand - Campaign Name Agency Medal
1 Motorola India - #MOTOModJocks Mindshare India
Bronze
2 Mumbai Khadde Mein 93.5 Red FM
Gold
 
B5. Best Use of Experiential Marketing
S.NO. Brand - Campaign Name Agency Medal
1 Colors Golden Petal Club Viacom18 Media Pvt Ltd
Silver
2 fbb - India Did The Denim Dance MediaCom Communications Pvt Ltd
Gold
 
B6. Best Use of Digital Marketing/Social Media
S.NO. Brand - Campaign Name Agency Medal
1 Micromax Informatics Ltd. - #AngrezipantiKoAngootha Interactive Avenues Pvt Ltd
Bronze
2 Star Plus - Nayi Soch Sparkt
Gold
 
B7. Best Use of Omni Channel Marketing
S.NO. Brand - Campaign Name Agency Medal
1 Unlocking the Power of Engaged Customer HCL Technologies Ltd
Bronze
 
B8. Best Use of Integrated Marketing Campaign
S.NO. Brand - Campaign Name Agency Medal
1 MMT Assured Hotels MakeMyTrip
Bronze
2 Godrej Consumer Products Limited - An Ode to the No 1 Beauty of Punjab Madison Media
Silver
3 Jio IPL Jio
Gold
 
B9. Branded Content
S.NO. Brand - Campaign Name Agency Medal
1 GSK Healthcare, India - When Horlicks skipped the ad and told a story in rural Bihar Mindshare India
Bronze
2 Godrej Consumer Products Limited - An Ode to the No 1 Beauty of Punjab Madison Media
Silver
3 Procter & Gamble - Whisper#LikeAGirl MediaCom Communications Pvt Ltd
Gold
 
B10. Innovative Use of Technology
S.NO. Brand - Campaign Name Agency Medal
1 Zee TV - Sa Re Ga Ma Pa Li'l Champs Zee Entertainment Enterprises Ltd
Bronze
2 Pizza Hut - Frictionless Consumer Experience on all Digital Assets SingleInterface
Bronze
3 GSK Healthcare, India - How Boost used Data and Machine Learning to Identify & target kids online Mindshare India
Silver
 
B11. Marketing on a Small Budget
S.NO. Brand - Campaign Name Agency Medal
1 Adhunik Annadata : A Newspaper helps farmers on the road to Income Security Jagran Prakashan Ltd
Bronze
2 Pizza Hut India - Moment Marketing Yum! Foods
Bronze
3 Bloombergquint - #HomemakersTheBestCEOs iProspect
Silver
 
C. Design
C1. Brand Identity/Packaging
S.NO. Brand - Campaign Name Agency Medal
1 Signature Masterclass Diageo India
Silver
 
D. Marketing to Unique Audience/with Non Traditional/Mass Media Approach
D1. Not for Profit Sector/Corporate Social Responsibility
S.NO. Brand - Campaign Name Agency Medal
1 Bajao For A Cause 93.5 Red FM
Silver
 
D2. Business to Business Sector
S.NO. Brand - Campaign Name Agency Medal
1 Casino Grande : The Gamification of Advertising Sales for Revenue Growth Jagran Prakashan Ltd
Bronze
2 Infosys Limited - Reinventing the Tennis Experience Langoor Digital Pvt Ltd
Gold
 
E. Excellence Awards
Marketing Team of the Year
Procter & Gamble

ENTRY GUIDELINES

  1. Entries in all categories are open to all Indian languages and English.
  2. All entries MUST be submitted in the original language of the work. However, in case of the Original Work accomplished in language other than English or Hindi, the Entrant needs to submit an English Language Translation of the Work.
  3. Entries can be submitted by, Agencies/Creative Agencies/Advertisers/Corporate Brands/ OOH & Digital Signage Media Owners or other interested individuals or organizations depending on the eligibility for a group of categories/individual category for Awards.
  4. The submission of the Entry Form assumes that entrants have carefully read the terms and other information and agree to abide by them.
  5. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.
  6. ‘Adsert Web Solutions Private Limited (“Adsert”)’ (Organiser of these awards) may refuse Entries which offend national or religious sentiments or public taste.
  7. All work submitted must have been implemented for the first time between 1st July 2016 and 30th June 2017. Entries will be accepted on the basis that they are designed for implementation in India.
  8. All Entries submitted must have been created within the context of a normal paying contract with a client, except in the case of self promotion and non-profit organisations and that client must have paid for all of the media costs.
  9. The Organisers may contact the Advertiser related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
  10. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.
  11. Delegate registration is independent of submission of entries.
Procedure for Filling up and Submitting the Form(s)
  1. The Form must be filled in English only.
  2. Entries need to be submitted online with all the relevant details that are being asked for. The organisers will not be responsible for any incorrect or incomplete information
  3. A creative URL is MANDATORY.
  4. Each section should be written in max 500 words. Preferably written in bullet point format to enable easy reading by the judges.
  5. The PowerPoint and/or Video of the Work needs to be uploaded through Google Drive and the URL needs to be provided on the Reference Material URL Field. In case of an PPT or Video, the file size should not exceed 2 Minutes or 2 MB maximum.
  6. Video needs to be shared in AVI or MPEG4 format, whichever is applicable or both. In case of any Image, it needs to be shared in a PPT Format only
  7. An Entry will be considered acceptable only upon realization of the Payment through Online or Offline Mode for the respective Entry(s).
  8. All payments need to be made via cheque or demand draft payable at New Delhi, in favour of ‘Adsert Web Solutions Private Limited’ and must reach our Delhi/NCR office at B-20, Sector 57, Noida – 201301 by the last date of acceptance of entries
  9. Please make sure all campaign, client, agency names and contact details provided are accurate; we will use this for all our communication materials if your entry wins.
    Note: Correct option to be checked for Company activity.
  10. The entry will be deemed accepted only when the entry fee as detailed below reaches us either through online payment or our Delhi NCR office
  11. Entrants should submit their entry(ies) according to our deadline i.e. before 12pm on Tuesday, 10th October’17 to allow sufficient amount of time for entries to be thoroughly reviewed and processed. This will also allow The IMA staff to provide relevant feedback when necessary. The deadline will not be extended.
    Note: entries will be considered accepted only upon realisation of the entry fee (cheque/online/Net-banking). The last date of 30th September’17 indicates that payment of entry fee by cheque/online/Net-banking must be received by our office by that date. The forms can be submitted online 24x7. The Cheque(s) must reach our Noida office between Monday and Friday, 11am to 6pm. Cheque(s) can also be sent by courier to our Noida office. Please address envelope containing cheque(s) to Ms. Sonia Mehndiratta and clearly super scribe envelope with 'THE IMA ENTRY FEE'. Our Noida office address is stated below. Address: Adsert Web Solutions Private Limited, B-20, Sector 57, Noida 201 301. Telephone: 0120-4007700.
  12. If you do not view a 'Success' screen after submission of an entry, there has been an error at the backend. Please resubmit the entry. On the submission of an entry, other than the success screen, you will also be sent an email acknowledging your entry with the details you have entered. Note in case we receive two entries for the same work, only the one received last will be considered for judging.
  13. All entries submitted will become a property of the exchange4media group. Submission of entry also authorizes the exchange4media group to use images and/or audio/video clips of up to 2 minutes from a single entry for use on broadcast television (free-to-air, pay, cable, satellite, DTH, FTA, mobile, out-of-home, internet or any other digital medium for the purpose of promoting or reporting the awards) with due credits.
  14. We presume that all entries sent to us are based on original work. The submission of entry guarantees that the entry is original. However a letter of declaration from the client/ marketing head stating the entries submitted is original & authorized work. In case if entry is submitted for self then the marketing head to certify the same. If any entry is found to be plagiarized, the entry will be disqualified.
  15. Results
    • This will include how the activity and its execution had an impact on:
    • Brand metrics such as Awareness, Consideration, Distinctiveness and Image Parameters
    • Business metrics such as Sales – Volume, Revenue, Profit, CPA, CPC, repeat Purchase Rate, etc
    • Competitive Advantage – Market Share, Share of Wallet, NPS, Customer Satisfaction Scores.
    • Results should be quantified and not just mentioned in qualitative/subjective terms.
    • Results should have a reference point – be it a change over an earlier period or vis a vis objectives.
    • External validation of results should be provided where possible.
    • In case a brand/company does not want to give the actual numbers, should provide for indexed numbers. For example the base results could be 100 and the activity period results should be indexed to 100.
    • Wherever there’s proof of sustainability of results, that will be an advantage.
    • Where possible, please indicate how results have been sustained over time.
    • Self Declaration and Honesty are of paramount importance for the Results. In case results are found to incorrect for any reason, the brand will be disqualified from the awards.
  16. Multiple Category Submission
    The same case can be submitted in multiple categories. However, the entries need to be adapted to fit the category so that relevance to the category is highlighted and the entry is made more meaningful.
  17. Disclaimer
  18. The Entry Fee is as follows:
•   One entry Rs. 12,000**
•   5-10 entries 5% Discount
•   11 - 15 entries 10% Discount
•   16 - 20 entries 15% Discount
•   21 - 50 entries 20% Discount
•   Above 50 entries 25% Discount

* Taxes as applicable

JURY CHAIR

Anand Kripalu
MD & CEO
Diageo India

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Anand Kripalu
MD & CEO
Diageo India

Anand Kripalu
Managing Director & Chief Executive Officer, United Spirits Limited
Coming soon...





JURY

Abdul Khan

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Abdul Khan
Internet Transformation Evangelist

Abdul Khan
Internet Transformation Evangelist, Alef Mobitech

Abdul Khan has served in leadership roles in marketing and strategy over years.He has helped launch brands like McDonalds,Tata Docomo,Reliance Infocomm among others in India.He has worked closely with the Chairman and Managing Director of Reliance Industries to disrupt the telecom market .Part of Project 272 -the national planning campaign for the Bharatiya Janata Party in 2013-14,he retains his passion for development oriented initiatives for the country and continues to work across key sectors.He is part of a New Jersey based start up Alef Mobitech which is a deep technology pioneering venture to help transform the 14.4 trillion $ Internet of everything market.He is deeply passionate about effectively harnessing next gen technology in marketing.He is a graduate of the Indian Institute of Technology (Kharagpur) and the Indian Institute of Management(Ahmedabad)

Abhishek Ganguly

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Abhishek Ganguly
Managing Director

Abhishek Ganguly
Managing Director, Puma India

Abhishek Ganguly, an alumnus of Indian Institute of Management, is a Business leader with a proven track record of more than twelve years in the Sports, Lifestyle and Retail industry. Currently Abhishek is the Managing Director of Puma India.
The brand is one the leading Sports brands in India and has been some huge success since it started up in the country in 2005. Before Puma, Abhishek has had a successful stint of 3 years in Reebok during its early phase in India. There he started with Supply Chain and Planning and then got into Sales & Retail. Those days being early days for organized Retail in India, and meant lot of challenges in every aspect of the business.
Having worked on various parts of the value chain, he considers this stint as baptism by fire for him into the Indian business environment. At the time he moved out of Reebok in 2005, he was heading the Southern Region for the company. Post that he joined Puma’s start up team in India as the Director- Sales & Marketing. He was responsible for setting up the Sales, Marketing, Retail, Product, Souring and planning functions in the company.
Building teams, offices, manufacturing set up, Stores, franchisee network at a fast scale, Puma soon became a leading brand in the country. Puma connected to its target consumers through its strong Retail presence, innovative product offering and quirky marketing campaigns. This resulted in a huge growth in revenues and with strong profitability. Currently the brand has 340 exclusive stores in 105 cities and 1800 Multi brand stores in South Asia.
Establishing Puma from scratch to success is his biggest achievement. Currently he heads the company as its Managing Director. He also got involved in setting up Puma’s cricket business. Right now, he is also the Global Cricket Head for Puma, an additional role given to him in 2012. Puma has been able to establish a clear positioning in cricket in all the relevant nations with an exciting range of products, players association, team sponsorships and marketing campaigns. He has a penchant for start-up situations and businesses. His acumen to understand business dynamics coupled with a strong commercial sense gives him the strategic purpose in business scenarios. And with a background of hands on experience in various facets, he has the “Operator’s Insight”.
Abhishek has exposure to multiple consumer products and experience in managing various sales channels- Direct Retail, various wholesale networks and online commerce. Over and above Sport and Retail, he is keenly interested in New Age Media & Technology and innovative Marketing concepts.

Adil Ahmad

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Adil Ahmad
Global Chief Marketing Officer

Adil Ahmad
Global Chief Marketing Officer, Tata Global Beverages

Mr. Ahmad joined Tata Global Beverages in 2015 as Global Chief Marketing Officer.

In this role, his primary responsibility is to develop a strong portfolio of global brands, improve brand health and profitability, globally drive new products and innovation, and identify new growth opportunities across markets and regions.

Prior to joining the Tata group, Mr Ahmad had a twenty year career with Reckitt Benckiser, holding leadership positions across UK, India, Mideast and East Asia, in both strategic and operational roles.

Mr. Ahmad graduated from St Stephens College, Delhi and holds an MBA from Case Western University, Cleveland, Ohio, USA.

C K Venkataraman

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C K Venkataraman
CEO - Jewellery

C K Venkataraman
CEO - Jewellery, Titan Company Limited

Venkataraman holds a postgraduate diploma in management from the Indian Institute of Management, Ahmedabad.

After working in the advertising industry for 5 years, Venkat joined Titan in 1990. For the next 15 years, he held various responsibilities in marketing and sales in the Watches division of Titan.

In 2005, he moved over to head the Jewellery division of Titan.

Gaurav Singh Kushwaha

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Gaurav Singh Kushwaha
Founder & CEO

Gaurav Singh Kushwaha
Founder & CEO, Bluestone

Gaurav founded BlueStone in 2011, India’s leading online destination for fine jewellery. He functions as the Chief Executive Officer of the company, carving out short term and long term strategies that contribute to the brand’s growth and its consolidation in the jewellery e- commerce market. He brings to the BlueStone table, more than 12 years of experience in the domains of technology, e-commerce and internet marketing.

Prior to BlueStone, Gaurav co-founded Chakpak, an online entertainment portal in 2007 and successfully raised two rounds of funding. He also worked with national and multinational firms including Amazon and Tavant Technologies.

Gaurav, an alumnus of IIT Delhi, is a prominent figure in the start-up realm and advises new and budding entrepreneurs on marketing and product strategies.

Mohit Anand

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Mohit Anand
Managing Director, Kellogg India & South Asia

Mohit Anand
Managing Director, Kellogg India & South Asia, Kellogg Company

Mohit Anand is the Managing Director of Kellogg India. Mohit joined Kellogg in July 2017.

Mohit brings with himself over two decades of leadership experience across strategy, business operations and marketing functions spanning India and overseas. He has had an opportunity to work across multiple FMCG categories improving consumer lives with brands that have a presence across 6 continents in the last 2 decades.

Mohit joins Kellogg India from Unilever, where his last assignment was as the Global Business Head of the water purification category, based out of UK. Prior to joining Unilever, Mohit was with Proctor & Gamble where he spent 15 years working on a variety of assignments including spearheading marketing for Asia Pacific. Mohit’s domestic and global leadership experience gives him a deep understanding of the consumer and business landscape.

Mohit holds a Master’s Degree in Management from Jamnalal Bajaj Institute of Management Studies, New Delhi and a Bachelor’s in Engineering from Punjab Engineering College.

Pradeep Dwivedi

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Pradeep Dwivedi
CEO

Pradeep Dwivedi
CEO, Sakal Media Group

Coming soon...

Radhika Aggarwal

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Radhika Aggarwal
​Co-Founder

Radhika Aggarwal
​Co-Founder, ShopClues.com

Radhika Aggarwal is the Co-Founder and Chief Business Officer at ShopClues.com. She is also the first Indian woman Co-Founder to enter the prestigious echelons of the Unicorn Club. As the driving force behind its go-to-market initiatives, she has carefully nurtured the brand to make it a house-hold name in less than 5 years.

Radhika Aggarwal has recently received the CEO of the Year by CEO Asia awards 2016. Radhika, along with Co-Founder Sanjay Sethi, has led ShopClues to now being a marketplace with over 20 million listed products and 5,00,000+ merchants; aiming to provide the best online shopping experience. ShopClues serves in over 30,000 pin codes across India and has more than 7000 online brand stores.

An alumnus of Washington University in St. Louis, Radhika holds an MBA in Strategy. She further went on to pursue a course in ‘Web 2.0 and Creative Writing’ in Stanford University. Having worked for Goldman Sachsin Wealth Management and Nordstorm in the Strategy Planning Department, Radhika has diverse experience across industry segments such as retail, ecommerce, fashion & lifestyle, advertising, and public relations, all summing up to 16 years.She started on her entrepreneurial journey with her first venture, FashionClues, a social portal for NRI women.

Radhika has also bagged the Tech Women - Entrepreneur of The Year Award at the Disruptive Tech and Innovation Awards 2016 and the 2016 She The People – Best Marketplace Award. She is an accomplished speaker and is a staunch supporter of women entrepreneurship, having shared her thoughts on several fora including TiE and other industry events. Radhika is passionate about empowering women to assume leadership roles within her organisation as well within ShopClues’ vibrant community of merchant partners.

Sanjay Sharma

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Sanjay Sharma
Chief Executive Officer

Sanjay Sharma
Chief Executive Officer, MTR Foods

Coming soon...

Santosh Desai

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Santosh Desai
MD & CEO

Santosh Desai
MD & CEO , Futurebrands India

Santosh Desai, is an author, columnist and media critic. His first book on contemporary India, Mother Pious Lady: Making Sense of Everyday India, is a collection of essays that traces the evolution of middle class India over the last two decades. In his professional life, Santosh heads a brand and consumer consultancy company and has previously headed an advertising agency. Santosh’s principal area of interest lies in examining the evolving nature of consumer culture in India. He writes regularly, with a weekly column for the Times of India.

Taranjeet Singh

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Taranjeet Singh
Country Director - India

Taranjeet Singh
Country Director - India, Twitter

Coming soon...

Assessment Jury

Abhishek Gupta

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Abhishek Gupta
Senior Vice President & Head - Marketing

Abhishek Gupta
Senior Vice President & Head - Marketing, Edelweiss Business Services Limited

Abhishek is an accomplished marketing professional with over 16 years of experience in sales & marketing in both Retail marketing and financial services. He is currently working with Edelweiss Financial Services as Senior Vice President and Head - Marketing.

He was previously with The Mobile Store Ltd (Essar Group) as CMO where he led the marketing function and was a member of the senior leadership of the company.

Prior to this, he was with Wal-Mart India (Bharti Retail Limited) as General Manager - Marketing. His other stints have been with Spencers Retail Limited, ICICI Bank and Shoppers Stop Limited.

He was honoured as one of the 25 Most Outstanding Marketing Professionals of India by the World Brand Congress and CMO council of Asia in 2013-2014. He is also a regular speaker at industry conferences and seminars.

Anand Dubey

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Anand Dubey
Head - Marketing

Anand Dubey
‎Head - Marketing, Mahindra & Mahindra Financial Services Ltd

Coming soon...

Ashish Malik

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Ashish Malik
Vice President Marketing - Personal Brands, Mahindra Adventure & Motorsports

Ashish Malik
‎Vice President Marketing - Personal Brands, Mahindra Adventure & Motorsports, Mahindra & Mahindra

Ashish is a multi-faceted marketing, sales and strategy professional with international experience in USA & Australia. He has managed large & complex businesses to the tune of USD 2Billion+. Ashish has delivered superior business results & created new segments by disrupting the norms in highly competitive industries leading to a significant 50+ brand & business excellence awards over his career. He possesses the unique, in-depth understanding of consumers across 5 different categories: Foods, Skincare, Automotive, Semi-Durables, OTC & across 30+ brands.

Bhaskar Choudhuri

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Bhaskar Choudhuri
Marketing Director

Bhaskar Choudhuri
Marketing Director, Lenovo India

Bhaskar is a passionate marketer with a zest for reinvigorating brands. An IIM-B graduate, he is an ardent believer in nurturing teams and creating future leaders. With over 15 years of experience in Sales and Marketing, Bhaskar has successfully launched new brands and believes in developing an ideal ecosystem of agencies to garner increased impact. He relies on creativity to overcome constraints and deliver results.

At Lenovo, Bhaskar has been leading the marketing operations across segments. With Bhaskar at the helm, the PC+ strategy took shape and witnessed successful implementation, with the company’s smartphone and tablet businesses gaining significant momentum.

Additionally, Bhaskar played a pivotal role in driving the brand’s social media engagement with digital millennials. Lenovo was one of the first brands to innovatively use social media to launch the A6000 smartphone under his guidance. This received a phenomenal response.

Campaigns such as‘Start-up with Lenovo’, ‘Lab-on-a-tab’ and ‘Pitch-to-her’ have led to an overhaul in the way technology is deployed and perceived today , a result of the unstinting efforts led by Bhaskar and his team.

His diverse experience in the marketing domain ranges across verticals such as FMCG, consumer technology and B2B technology businesses, and he has handled marquee brands, Cadbury Dairy Milk & Bournville.

Deba Ghoshal

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Deba Ghoshal
Vice President - Marketing & Key Accounts

Deba Ghoshal
Vice President - Marketing & Key Accounts, Voltas

A seasoned professional, with more than two decades of cross-functional and multi-cultural experience in marketing, sales and product management; across diverse product categories, ranging from Consumer Durables to Automobiles.

Initial phase of his career has been in Sales &Channel Management, and latter years have been in Marketing & Product Management. Present experience has been in Marketing of Business Units, with challenging top-line, market-share, and brand-equity mandates.

Deba has had a long and productive past experience, starting from Shriram Honda in the 90s. LG Electronics, Honda, Hero; are some of the other brands he has successfully handled in the past. Presently he heads Marketing, Key Accounts and Modern Retail at Voltas (UPBG), a leading Consumer Durable brand within the Tata group.

Voltas has recently been a resurgent brand in the consumer durable space, and leads the Room Air Conditioners category, both in terms of Market Share and Brand Equity.

Manashi Guha

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Manashi Guha
​Director & Business Head - Consumer Product Division

Manashi Guha
Director & Business Head - Consumer Product Division

Coming soon...

S Murugan Narayanaswamy

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S Murugan Narayanaswamy
Senior Vice President Marketing, Domino's Pizza

S Murugan Narayanaswamy
‎Senior Vice President Marketing, Domino's Pizza, Jubilant FoodWorks Limited

Coming soon...

Sandeep Gupta

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Sandeep Gupta
Category Head- Dettol

Sandeep Gupta
Category Head- Dettol, Reckitt Benckiser Group

Coming soon...

Sanjeev Handa

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Sanjeev Handa
VP Marketing

Sanjeev Handa
VP Marketing, Maruti Suzuki India Limited

Coming soon...

​​Shefali Gajjar Khalsa

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​​Shefali Gajjar Khalsa
AVP Marketing & Corporate Communication

​​Shefali Gajjar Khalsa
AVP Marketing & Corporate Communication
HDFC ERGO General Insurance Company Ltd.

Shefali is a Post graduate from Gujarat University. She has about 14 years of work experience in the Marketing filed, including 7+ years of experience at HDFC ERGO General Insurance Company Limited. She primarily handles brand and corporate communication. Over the years, she has worked in industries like Banking, Telecom & Consultancy.

Shipra Srivastava

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Shipra Srivastava
Director - Marketing

Shipra Srivastava
Director - Marketing, OLX India

Coming soon...

Sujith Sudhakaran

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Sujith Sudhakaran
Senior Director, Brand Marketing

Sujith Sudhakaran
‎Senior Director, Brand Marketing, Myntra

Coming soon...

THEME

Changing Landscape of Building Strong Brands

Building brands today is more complex than it has ever been. The large base of Millennials means a dramatically shift in consumer attitudes and consumption behaviour. The rise of digital by all segments of consumers has not only had an impact on new category/ product development but also on how consumers need to connected with. No longer are the traditional channels of distribution or communication adequate to reach out to the consumers.

The world of digital is a complete world by itself thereby providing Marketers with multiple avenues to reach out to and engage with consumers. The shared economy has also seen the rise of new categories that didn't exist a few years ago. In such an environment, Marketers need to re-skill themselves, build new capabilities and re-orient their strategies and execution to make an impact with their brands, to build sustainable brands. The India Brand Conclave 2017 seeks to address these challenges and way forward by inviting thoughts and discussions from senior, seasoned business and marketing professionals.

AGENDA

2:00pm - 3:15pm Registration for India Brand Conclave 2017
3:15pm - 3:30pm Welcome Address by Annurag Batra, Chairman & Editor-in-Chief, exchange4media | BW Businessworld
3:30pm - 4:00pm Special Address on Making India Reimagine Travel by Amanpreet Bajaj, Country Head - India, Airbnb
4:05pm - 4:55pm Marketer Panel Discussion on - Secrets of Marketing in the New Interactive Age
Session Chair - Shivjeet Kullar, Founder, Adytude.com
Panelists - Anuja Mishra, Category Head- Hydration, Energy & Beverage Innovations, PepsiCo India
Manik Nangia, Director & Chief Digital Officer, Max Life Insurance Company Ltd
Prashant Gaur, Chief Brand Officer, Pizza Hut India, Yum! Brands
Tanuja Rai Pradhan, Head - Special Projects & Consumer Insights, Jio
5:00pm - 5:25pm Special Address on How will Diversity and Inclusion FastTrack Next Decade of Growth in Organisations by Kyoko Matsushita, CEO-APAC, Essence
5:30pm - 5:45pm Quick Tea Break
5:45pm - 6:10pm Special Address by Radhika Aggarwal, Co-Founder, ShopClues.com on “Building Strong Brands in the Digital Era”
6:15pm - 6:45pm Keynote Address by Sumit Sawhney, MD & CEO, Renault India followed by One-on-One with Pradeep Dwivedi, CEO, Sakal Media Group
6:45pm - 7:15pm Networking Tea Break & Registration for Indian Marketing Awards 2017
7:15pm - 7:25pm Welcome Address by Annurag Batra, Chairman & Editor-in-Chief, exchange4media | BW Businessworld
7:25pm - 7:40pm Jury Chair Address by Anand Kripalu, MD & CEO, Diageo India
7:45pm - 9:30pm Indian Marketing Awards Felicitation Ceremony
9:30pm onwards Networking Cocktail & Dinner

SHORTLIST

A. Stages of Brand Building
A1. Category Creation
S.NO. Brand - Campaign Name Agency
1 Procter & Gamble - Pampers - Nappy to Happy MediaCom Communications Pvt Ltd
2 Myntra Sneaker Club Myntra Designs Pvt Ltd
     
A2. New Product Launch
S.NO. Brand - Campaign Name Agency
1 Sony Pictures - How 300,000 offline
TV viewers switched channels to Sony’s
new dance reality show via Zapr		 Zapr Media Labs
2 Emami Group - Flying Basin WATConsult
3 Wringley India Pvt Ltd - #StartSomethingFresh MediaCom Communication Pvt Ltd
4 #KuchBhiPoochhofy FYI TV18
5 Firstcricket FIRSTPOST
6 Gorb - Jaisa Mood Waisa Food Logicserve Digital Pvt Ltd
     
A4. Brand Rejuvenation
S.NO. Brand - Campaign Name Agency
1 Procter & Gamble - Whisper#LikeAGirl MediaCom Communications Pvt Ltd
2 Signature Masterclass Diageo India
3 Procter & Gamble - Pampers #ItTakes2 MediaCom Communications Pvt Ltd
4 Brand Repositioning Business Standard
5 Myntra - Winning the SEO Game iProspect
     
A5. Transformational Growth
S.NO. Brand - Campaign Name Agency
1 Jio Catalyst for Digital Revolution Jio
2 Thomas Cook - A Travel User Insight
Led Media Strategy, results in 37X Revenue jump in Business		 Logicserve Digital Pvt Ltd
3 Buy Right Sit Tight Motilal Oswal Asset Management Company Ltd
4 Changing the Way India Buys Insurance from Offline to Online Policybazaar.com
5 HP India Sales Pvt Ltd - HP CISS Ink
Tank - INKING THE STORY IN INDIA		 PHD Media
     
A6. Customer Relationship Marketing
S.NO. Brand - Campaign Name Agency
1 Reliance Retail Limited - ‘Chhoti Si Achhai' Utopeia Communicationz
     
A7. Customer Experience
S.NO. Brand - Campaign Name Agency
1 Future Retail Ltd. - Big Bazaar: Quick Check Out Mediacom Communications Pvt Ltd
2 Lodha Luxury Collection - Lodha: The World Towers Social Kinnect
3 fbb - Stitching Back A Community’s Tattered Pride Mediacom Communications Pvt Ltd
4 MYNTRA SNEAKER CLUB Myntra Designs Pvt Ltd
5 InstaInsure and Saral Max Bupa Health Insurance
     
A8. Use of Analytics/Big Data/AI
S.NO. Brand - Campaign Name Agency
1 Glaxo SmithKline Consumer Healthcare,
India - How Boost used Data and Machine
Learning to Identify & target kids online		 Mindshare India
2 Royal Enfield - Problem solving framework to
identify and manage crisis		 Interactive Avenues Pvt Ltd
3 Hindustan Unilever Limited - CEREBRO:
The Video Recommendations & Personalization Engine		 Mindshare India
4 HP India - HP Pavilion -Programmatic over
Listening Mediums – Engage, Capture, redeploy		 PHD India
5 Enabling Sales for New Growth Opportunities HCL Technologies Ltd
     
A9. Use of Consumer Insight
S.NO. Brand - Campaign Name Agency
1 Procter & Gamble - Pampers - Nappy to Happy MediaCom Communications Pvt Ltd
2 GlaxoSmithKline Consumer Healthcare Pvt. Ltd. -
How Sensodyne democratized the problem of Tooth Sensitivity		 Mindshare India
3 Procter & Gamble - Whisper#LikeAGirl MediaCom
4 Hic Hic Hurrah - How Diageo won in search Mindshare India
5 Royal Enfield - #SheRidesRE – The no cost campaign Interactive Avenues Pvt Ltd
6 MMFSL - Taxes Acche Hain Sparkt
     
B. Communications
B1. Best Use of Television
S.NO. Brand - Campaign Name Agency
1 TVC: Kitchen ki mahine ki safai ke saath LAL HIT Godrej Consumer Products Ltd
2 Godrej No.1 - De No.1 Nikhaar Campaign Godrej Consumer Products Ltd
3 Hindustan Unilever - Rin KBC Mindshare India
4 Godrej Consumer Products Limited -
Bollywood's Hair Secrets Revealed		 Madison Media
5 Term Insurance Campaign- driving 100%
growth powered by TV		 Policybazaar.com
     
B2. Best Use of Print
S.NO. Brand - Campaign Name Agency
1 Procter & Gamble - Pampers - Nappy to Happy MediaCom Communications Pvt Ltd
2 Hindustan Unilever - Rin Antibac Mindshare India
3 Hindustan Unilever - India's 1st Cloth Newspaper Mindshare India
4 Haryana Women Empowerment : A Newspaper
challenges Patriarchy to empower Women		 Jagran Prakashan Ltd
5 Open Defecation Bareilly : No more “Going to the Jungle” Jagran Prakashan Ltd
     
B3. Best Use of OOH
S.NO. Brand - Campaign Name Agency
1 Zee TV - WTP - Dangal Zee Entertainment Enterprises Ltd
2 Shani Outdoor Campaign Viacom18 Media Pvt Ltd
     
B4. Best Use of Radio
S.NO. Brand - Campaign Name Agency
1 Idea Cellular - Internet4all - Chain of Change Group M -Mindshare
2 Motorola India - #MOTOModJocks Mindshare India
3 UTI Swatantra - An Investor Education Initiative UTI Mutual Funds
4 India Banega Manch radio Viacom18 Media Pvt Ltd
5 Mumbai Khadde Mein Red FM 93.5
6 Nestle - Nescafe Mornings 93.5 RED FM
     
B5. Best Use of Experiential Marketing
S.NO. Brand - Campaign Name Agency
1 Colors Golden Petal Club Viacom18 Media Pvt Ltd
2 Paap Ka Ghada - Shani Viacom18 Media Pvt Ltd
3 Jagran Film Festival : A newspaper’s tryst with Cinema Jagran Prakashan Ltd
4 fbb - India Did The Denim Dance MediaCom
5 Procter & Gamble - Pampers - Nappy to Happy MediaCom Communications Pvt Ltd
     
B6. Best Use of Digital Marketing/Social Media
S.NO. Brand - Campaign Name Agency
1 Impactful Paid Search HCL Technologies Ltd
2 First Edition of Filmfare Short Film Awards Worldwide Media Pvt Ltd
3 Micromax Informatics Ltd. - #AngrezipantiKoAngootha Interactive Avenues Pvt Ltd
4 Godrej aer - Break The Smoke Break Godrej Consumer Products Ltd
5 Star Plus - Nayi Soch Sparkt
     
B7. Best Use of Omni Channel Marketing
S.NO. Brand - Campaign Name Agency
1 Sony Pictures - How 300,000 offline TV viewers
switched channels to Sony’s new dance reality show via Zapr		 Zapr Media Labs
2 Jio Sim home delivered Jio
3 Flip With Dell Dell India Pvt Ltd
4 Unlocking the Power of Engaged Customer HCL Technologies Ltd
5 Maybelline New York - Fit Me Range | E-Commerce Tool FoxyMoron
     
B8. Best Use of Integrated Marketing Campaign
S.NO. Brand - Campaign Name Agency
1 Godrej Consumer Products Limited - An
Ode to the No 1 beauty of Punjab		 Madison Media
2 Jio IPL Jio
3 Procter & Gamble - Whisper#LikeAGirl MediaCom
4 Sanskarshala : When a newspaper decided to
become the nation’s teacher		 Jagran Prakashan Ltd
5 MMT Assured Hotels MakeMyTrip
6 Zee TV - Aisi Deewangi IMC Zee Entertainment Enterprises Ltd
7 Signature Masterclass Diageo India
     
B9. Branded Content
S.NO. Brand - Campaign Name Agency
1 Glaxo SmithKline Consumer Healthcare, India -
When Horlicks skipped the ad and told a story in rural Bihar		 Mindshare India
2 Procter & Gamble - Whisper#LikeAGirl MediaCom
3 Godrej Consumer Products Limited - An Ode
to the No 1 beauty of Punjab		 Madison Media
4 Sanskarshala : When a newspaper decided to
become the nation’s teacher		 Jagran Prakashan Ltd
5 Havmor Ice Cream - Made With 'Real Doodh Dude' Prodigitz
6 PNB MetLife India Insurance Company Ltd - #MakeTime Social Kinnect
     
B10. Innovative Use of Technology
S.NO. Brand - Campaign Name Agency
1 HP India - HP Pavilion -Programmatic over
Listening Mediums – Engage, Capture, redeploy		 PHD India
2 Pizza Hut - Frictionless consumer experience
on all Digital Assets(Search and Local)		 SingleInterface
3 Idea Cellular - Internet4all - Chain of Change Group M-Mindshare
4 Glaxo SmithKline Consumer Healthcare, India -
How Boost used Data and Machine Learning to
Identify & target kids online		 Mindshare India
5 Perfetti Van Melle - Mentos 360-Degree Game PHD India
6 Zee TV - Sa Re Ga Ma Pa Li'l Champs Zee Entertainment Enterprises Ltd
     
B11. Marketing on a Small Budget
S.NO. Brand - Campaign Name Agency
1 Renault India - KWID Penetration into TIER 2
and TIER 3 towns - A pureplay Indic Approach		 OMD India
2 Pizza Hut India - Moment Marketing Yum! Foods
3 Open Defecation Bareilly : No more “Going to the Jungle” Jagran Prakashan Ltd
4 Bloombergquint - #HomemakersTheBestCEOs iProspect
5 Adhunik Annadata : A Newspaper help
farmers on the road to Income Security		 Jagran Prakashan Ltd
     
C. Design
C1. Brand Identity/Packaging
S.NO. Brand - Campaign Name Agency
1 Signature Masterclass Diageo India
2 Smirnoff Trailblazer Diageo India
3 Long Reads Firstpost
     
D. Marketing to Unique Audience/with Non Traditional/Mass Media Approach
D1. Not for Profit Sector/Corporate Social Responsibility
S.NO. Brand - Campaign Name Agency
1 Pepsico India Holdings Pvt Ltd - Pepsi Liter of Light Mindshare India
2 KaroTheek #BanoDheet An Initiative by Mastiii - India's No.1 Music- SAB GROUP & Youth Channel
3 Bajao For A Cause 93.5 RED FM
4 Quality Council of India - Swachh Survekshan 2017
Mobile Voice Campaign		 Netcore Solutions
5 Godrej Appliances - Flaunt to Feed WATConsult
6 Hindustan Unilever - The See Through Toilet Mindshare India
     
D2. Business to Business Sector
S.NO. Brand - Campaign Name Agency
1 Infosys Limited - Reinventing the Tennis Experience Langoor Digital Pvt Ltd
2 Bloombergquint - Re-Imagining The Future iProspect
3 Casino Grande : THE GAMIFICATION OF
ADVERTISING SALES FOR REVENUE GROWTH		 Jagran Prakashan Ltd
4 Enabling Sales for New Growth Opportunities for B2B HCL Technologies Ltd
     

Speakers

KEYNOTE SPEAKER

Sumit Sawhney
MD & CEO
Renault India

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Sumit Sawhney
MD & CEO

Sumit Sawhney
Managing Director & Chief Executive Officer, Renault India
Coming soon...

SPECIAL ADDRESS

Amanpreet Bajaj
Country Manager - India
Airbnb

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Amanpreet Bajaj
Country Manager - India

Amanpreet Bajaj
Country Manager - India, Airbnb
Amanpreet Bajaj is the Country Manager, India at Airbnb. He is responsible for the growth of Airbnb in India, as well as overseeing operations for the Indian market.

An entrepreneur from an early age, his first venture was a website for the youth, while he was an undergraduate student at Delhi University. Prior to joining Airbnb, Amapreet co-founded LetsBuy.com, an Indian electronics e-commerce company, and headed operations until Flipkart acquired the firm three years later. His professional career also includes a stint with Ernst & Young as a Consultant, working with teams across varied sectors.

Amanpreet lives in New Delhi. An avid graphic designer and gadget explorer, he loves travelling and experiencing new cultures.

SPECIAL ADDRESS

Kyoko Matsushita
CEO - APAC
Essence

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Kyoko Matsushita
CEO - APAC

Kyoko Matsushita
CEO - APAC, Essence
Kyoko joined Essence in August 2014 and serves as its CEO of APAC. As the company’s first executive covering the region she oversees Essence’s rapidly expanding APAC operations through hubs in Delhi, Seoul, Singapore, Sydney and Tokyo. With over a decade of experience in digital and tech industries, Kyoko has held multiple global leadership roles overseeing media, marketing, business development and international operations.

In October 2015, Kyoko was named one of “The 30 most powerful women in mobile advertising” by Business Insider in the UK. in 2016 she was named as one of the "Women to Watch" by Campaign Asia. She is a sought after speaker in the prominent trade events in APAC.

Before taking on her current role at Essence, Kyoko was vice president of global product and business for GREE, one of Japan’s fastest-growing mobile gaming companies, where she scaled international operations in the London office from a single employee to a team of 70 in just 20 months. Prior to GREE, she led B2C marketing for online and mobile games for Electronic Arts in both the EMEA and APAC regions. Kyoko has also been in charge of media and creative strategy and planning for SONY Europe and served as global Account Director for Leo Burnett/Starcom Media, where she worked on major B2C accounts like Coca-Cola, Disney and Heineken.

Kyoko earned a Masters of Science Degree from London School of Economics and Political Science.

From this diverse background and wealth of experience, Kyoko brings a global approach to helping major brands make valuable connections with their consumers in the dynamic and ever-changing APAC region.

In her spare time, Kyoko enjoys travelling to the mountains with her two kids and husband, practicing Aikido (a Japanese form of self-defence and martial art that uses locks, holds, throws, and the opponent's own movements) and volunteering as a game-tester for educational apps.

SPECIAL ADDRESS

Radhika Aggarwal
Co-Founder
ShopClues.com

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Radhika Aggarwal
Co-Founder

Anand Kripalu
Managing Director & Chief Executive Officer, United Spirits Limited
Coming soon...

JURY CHAIR ADDRESS

Anand Kripalu
MD & CEO
Diageo India

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Anand Kripalu
MD & CEO
Diageo India

Anand Kripalu
Managing Director & Chief Executive Officer, United Spirits Limited
Coming soon...

Panelists

Shivjeet Kullar

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Session Chair
Shivjeet Kullar
Founder

Sujith Sudhakaran
Founder, Adytude.com

Ad guru Shivjeet Kullar is a legendary author, playwright, jingleman and serial entrepreneur who has won over 100 national and international awards over the course of his career. He has worked with the best brands in India and has been rated as one of the ‘top 10 most high profile creative names in India’ by Campaign magazine. He ran his own pathbreaking agency K Factor for 8 years before it was acquired by a media group. Shivjeet is now making a difference in the world of communications with his third startup- NFX Digital, named as one of the hottest start ups by many experts including Economic Times, CEO Magazine and Nasscom.

Anuja Mishra

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Anuja Mishra
Category Head- Hydration, Energy & Beverage Innovations

Anuja Mishra
Category Head- Hydration, Energy & Beverage Innovations, Pepsico India

Anuja has a strong marketing and sales experience and has worked extensively across brand management, innovation strategy and sales development in organisations like Nestle and PepsiCo.

She has led iconic brands such as Lay’s, Aquafina, Cheetos where she has led scale consumer campaigns and launched breakthrough innovations like Lay’s Maxx, Aquafina Vitamin Splash and Sting Energy Drink.

Anuja currently leads 3 distinct categories of hydration, energy and functional beverages at PepsiCo.

In a career journey over 12 years, Anuja has handled multiple assignments and brand challenges.

Manik Nangia

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Manik Nangia
Director Marketing & Chief Digital Officer

Manik Nangia
Director Marketing & Chief Digital Officer, Max Insurance

Coming soon...

Prashant Gaur

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Prashant Gaur
Chief Brand Officer, Pizza Hut India

Prashant Gaur
Chief Brand Officer, Pizza Hut India

Coming soon...

Tanuja Rai Pradhan

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Tanuja Rai Pradhan
Head - Special Projects & Consumer Insights

Tanuja Rai Pradhan
‎Head - Special Projects & Consumer Insights, Jio

Tanuja has around 16 years of work experience panning across consumer insights, marketing and consulting roles. She started with IT and emerging technology research and later worked across Telecom, IT, Real estate, FMCG and many other categories.

In her current she is heading Special projects and consumer insights in Jio, where apart from taking care of consumer insights it also involves working closely with the top management on various product innovations, and leveraging technology in marketing for Jio.

Partners

Winners 2016

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8, NH148A, Ambience Island, Nathupur, Sector 24, Gurugram, Haryana 122002

CONNECT WITH US

For more Information, Please Contact:

Sonia Mehndiratta, sonia@exchange4media.com, +91-9899966264
Priyanka Singh, priyanka.singh@exchange4media.com, +91-9810839486

For Partnerships, Please Contact:

Runa Sinha (New Delhi)
National business Head, runa.sinha@exchange4media.com, +91-9810497903
Ashish Kudalkar
Regional Manager-West, ashish.kudalkar@exchange4media.com, +91-9820541742
Sneha Walke (Bengaluru)
VP Special Projects & South Head, sneha@exchange4media.com, +91-9845541143