A. CREATIVE AWARDS

The awards in this category are given for powerful creative ideas that draw reader attention and deliver the desired message in an impactful and memorable manner.

Criteria for Judging
Idea
Execution
Results

A 01 - Campaign
A campaign consisting of 2 or more ads for the same client appearing in the same or different newspapers.
A0101. National
A0102. Regional
A0103. Local

A 02 - Best Art Direction
Best use of typography, illustration, image or overall art direction in Newspaper advertising.
A0201. Campaign
A0202. Single Ad

A 03 - Best Copywriting
Best use of copywriting in Newspaper advertising.
A0301. Campaign
A0302. Single Ad

A 04 - Best Creative Advertising - Single Ad or Campaign
A0401. Automobile
A0402. Banking, Financial Services and Insurance (BFSI)
A0403. Business to Business
A0404. Consumer Durables
A0405. Corporate Image
A0406. E-Commerce, Online Media, Mobile apps
A0407. Education
A0408. Entertainment, Media and TV
A0409. FMCG
A0410. Food & Beverages
A0411. IT & Computers
A0412. Jewellery, Fashion & Lifestyle
A0413. Not for Profit and Public Service
A0414. Pharmacy and Healthcare
A0415. Real Estate
A0416. Retail
A0417. Sports
A0418. Telecommunication
A0419. Travel, Tourism & Hospitality

B. MEDIA AWARDS

B01. Best Contextual Newspaper Advertising
A single ad or a campaign that makes the best use of editorial environment for advertising.
B0101. National
B0102. Regional
B0103. Local

Criteria for Judging
Contextual relevance
Creative concept and execution
Results

B02. Best Direct Response Advertising
A single ad or a campaign aimed at generating direct response from the target audience. For example, enquiries through telephone calls or SMS or email, visit website, read a QR code, action on a social media site, footfalls, online search, clipping of ad or coupon, etc.
B0201. National
B0202. Regional
B0203. Local

Criteria for Judging
Idea
Execution
Results

B03. Best Innovation in Newspaper Advertising
A single ad or campaign that makes use of newspaper/s in the most innovative manner.
B0301. National
B0302. Regional
B0303. Local

Criteria for Judging
Idea
Execution
Results

B04. Best Newspaper Ad for the Launch /Re-Launch of a Product or Service
A single ad or campaign that makes use of a newspaper/s as the primary medium for the launch/re-launch of a new product or service.
B0401. National
B0402. Regional
B0403. Local

Criteria for Judging
Idea
Execution
Results

B05. Best Newspaper Ad by a Large Television Spender
A single ad or a campaign by an advertiser that spends 75% or more of its budget on television media annually.
B0501. National
B0502. Regional
B0503. Local

Criteria for Judging
Idea
Execution
Results

B06. Best Media Planning Strategy Incorporating Print
A single ad or campaign that makes use of newspapers in a strategic media plan in terms of market profile, marketing objectives, advertising objectives, selection of newspapers and results.
B0601. National
B0602. Regional
B0603. Local

Criteria for Judging
Strategy
Execution
Results