Best Use of Public Relations by Private Sector Entity – Corporate
This award recognises the company which has extensively used public relations as a tool to nurture and develop its image and perception, gaining consumer confidence and loyalty.

Best Use of Public Relations by Private Sector Entity – Agency
This award recognises the PR Agency that has provided strategic consultancy to the private sector entity in creating brand value and positive image amongst its stakeholders.

Best Use of Public Relations by Public Sector Entity – Corporate
This award recognises the company which has been able to implement public relations campaign successfully to be a leader amongst the behemoths.

Best Use of Public Relations by Public Sector Entity – Agency
This award recognises the PR Agency that has provided strategic consultancy to the public sector entity in creating brand value and positive image amongst its stakeholders.

Best Use of Public Relations for a Social Cause – Corporate
This award recognises the path-breaking corporate social responsibility of the company and the success it achieved using public relations as the primary tool.

Best Use of Public Relations for a Social Cause – Agency
This award recognises the role of an agency in developing and successfully implementing social communications for the company.

Best Use of Public Relations in the Financial Services Sector – Corporate
This award recognises the contributing factors of public relations of a company to enhance its reach, profitability and customer loyalty.

Best Use of Public Relations in the Financial Services Sector – Agency
This award recognises the PR mechanism devised by the agency for its client's success.

Best Use of Public Relations in Crisis – Corporate
This award recognises the role of PR by a company in tackling negative publicity.

Best Use of Public Relations in Crisis – Agency
This award recognises the role of the PR agency who worked with alacrity to stem / control crises and following up with negating negativity amongst opinion leaders and influencers.

Best use of PR in the entertainment, sports and lifestyle sector – Corporate / Entity
This award recognises the innovative methods used to promote the success of the brand using PR as a tool.

Best use of PR in the entertainment, sports and lifestyle sector – Agency
This award recognises the contribution of the agency in strategically positioning its client to create high visibility and recall.

Out-of-the-Box PR Idea
This award recognises the most innovative conceptualisation and implementation of a PR initiative that enhance brand recall.

Best use of Corporate Communications within an Organisation
This award recognises the contribution of the internal communications team in integrating information of various divisions and also communicating with key internal stakeholders.

Best use of Public Relations by deploying Social Media
This award recognises the extensive use of Social Media in successfully reaching out to target audience with high return-on-investment.

PR Agency of the Year
This award recognises the responsible growth of the agency while nurturing human resource.

Best Small PR Agency of the Year (Turnover less than Rs. 5 crore)
This award recognises the contribution of the sleeping giant – the leader of tomorrow.

Best Continuous PR Campaign (campaign lasting minimum 3 years)
This award recognises the role of sustained PR campaign in a phased manner that embodies the success of the corporate / brand.

Best Use of Media/Marketing/Consumer Data for PR Planning/Strategy
This Award is to honour the PR campaign that made the best use of Third Party PR monitoring/measurement service.

CORPORATE COMMUNICATION PROFESSIONAL OF THE YEAR 2011

·         Open to individuals who may nominate themselves or be nominated.

·         The judges will look for a Corporate Communication Professional, who has demonstrated outstanding communication to reach stakeholder audiences.

·         The candidate must have made significant contributions to his/her company, which have a positive influence and benefit to the stature and progress of            the company and industry on the whole.

·         The candidate must be known for his/her character and admired for the body of his work in the industry.

·         Significant achievements in the period covered by this year’s awards, as well as career achievements to date will count favorably in the judging.

YOUNG ACHIEVERS AWARD IPRCCA 2011

·         Open to Communication professionals in agencies and corporate houses who are under the age of 30 on Dec 31st dec 2010

·         The candidate must have worked in the industry for minimum 5 years and demonstrated leadership skills amongst his/her peers.

·         The candidate must have the stature and potential of a future leader, demonstrating exceptional talent.

·         He/ she should be committed to the industry and have made significant contributions to the industry.

·         The nomination must be accompanied by an endorsement from the current employer, stating his/her nomination valid.

·          Nominating letters should address the nominee's qualifications for this award and contributions to the Communications Industry.

·          Nominating letter could also include supporting letters from members of the industry who qualify the importance of the nominees contribution 

PR PROFESSIONAL OF THE YEAR

·         The individual who, represented the best work in Public Relations and set an example of the management function that establishes mutually beneficial           relationships between the agency and the client.

·         The candidate must have made significant contributions to his/her company, which have a positive influence and benefit to the stature and progress of           the company and industry on the whole

·         The candidate must be known for his character and admired for the body of his work in the industry

·         The judges will look for evidence of outstanding achievement in handling PR campaigns, showing creativity, relevance to brief and results. They will           also look for evidence of the nominees ability and willingness to extend their range of PR skills.

HALL OF FAME LIFETIME ACHIEVEMENT AWARD

·         Nominees must have made significant contributions to the chapter in a leadership position

·         Nominees must have demonstrated exceptional professional capability during their career

·         Nominees must have contributed to the advancement of the profession through their work

·         Nominees must exhibit personal and professional qualities that make them role models for other PR practitioners

·         Nominee must be a legend in the Communications industry in terms of the body of work produced and contribution to the industry