1.CAMPAIGN Judging Criteria

101.Issues Management or Crisis Management
To recognize for the most effective management of an issue or crisis by a consultancy or in-house team or a combination of both. The objective, strategy and method deployed should be clearly set out.

102. Public Affairs
To recognize the most effective use of PR to change or enlist political or public opinion utilizing either lobbying or broader grassroots public affairs tactics including media and online relations.

103. Most innovative use of Social Media
To recognize the campaigns where the focus of activity was digital in nature. This includes PR led viral campaigns and social media campaigns on Twitter, facebook, MY Space, Youtube etc.

104. Integrated Campaign
To recognize campaigns in which Public Relations played a pivotal role and motivator alongside other disciplines such as advertising, promotions, digital, social media, consumer engagement etc. atleast 3 of such disciplines or channels should have been used.

105. Continuous Campaign
A campaign which is running from last (3yrs).

2. PRODUCT & PROMOTION Judging Criteria

201. Entertainment, education, sports,and lifestyle sector
This category is open to specialist campaigns including Education, fashion, sports, f&b, arts, music PR recognizing the huge growth in this area of PR

202. Healthcare \ Healthcare Providers
To recognize the work or one-off projects undertaken by or on behalf of Healthcare\ Healthcare Providers such as pharmaceutical company, hospitals, insurance companies, health related providers

203. Financial Services Sector
To recognize the most effective ongoing business or consumer campaign or one-off project undertaken by or on behalf of company operating in the financial services.(banking, mortgages, insurance, life insurance) etc.

204. Technology
To recognize the most effective ongoing business or consumer campaign or on-off project taken by or on behalf of a company operating specifically in technology sector (eg. Telecom, computers, dotcom)

205. Best use of PR by a Brand
To recognize the public relations work that has played in a central role in brand strategy, positioning and messaging.

206. Best Celebrity PR or PR used for individual image perception

3. CORPORATE & PUBLIC Judging Criteria

301. Public Sector
To recognize the most effective campaign or communications programme carried out by government departments, local authorities, and public sector agencies and bodies.

302. CSR & Not-for-profit
To recognize the most effective campaign or work for or by charity, voluntary, not for profit organization or a most effective CSR campaign/Social responsibility campaign.

303. Internal Communications
To recognize how an ongoing strategic communication or a significant project have engaged internal stakeholders such as managers, employees and trade unions

304. Best use of PR by a corporate
To recognize the best ongoing or one-off campaign on behalf of a corporate brand or organization which can include both B2b and B2C

Overall Excellence

4. PEOPLE & CONSULTANCIES
ENTRIES AND NOMINATIONS FROM JURY

401.Young Consultancy of the Year
To recognize the work done by the PR Consultancy. The Consultancy should not be in existence for more than 24 months as on 31st August 2015.

Judging Criteria

402. Specialist Consultancy of the Year
To recognize the work done by the PR Consultancy and the specialist division, whose business is concentrated on a specific sector whether an industry sector, a market segment or a PR discipline.

Judging Criteria

403. Young PR Professional of the Year ( Update a presentation\video which you will showcase in front of the Jury)
To recognize PR professionals in a consultancy and in-house team who are under the age of 30 years. Nominations sent by self or employers, to recognize the PR Consultancy who has carried on innovative campaigns for the client.

Judging Criteria

404. In-House Team of the Year
Open to any in-house team within the private and corporate sector, local government, government agencies, health authorities, trade unions and trade bodies as well within NGOs, charities or other not-for profit organizations.

Judging Criteria

405. PR Professional of the Year
To recognize the outstanding professional performance made by an individual and /or contribution to the professional development and standings of the industry as a whole.

Judging Criteria

406. PR Consultancy of the Year
To be judged on the growth over the last year outlining substantial increase in business from last financial year. (from 1st August 2014 – 31st August 2015)

Judging Criteria

407. Life time Achievement Award (Nominations only)
This award is established to honor the stalwart who has contributed to the emergence & growth of the PR & Corporate Communications Industry in India.