Agenda*
9 am – 9:45 am : Registration
9:45 am – 9:55 am : Welcome address by Anurag Batra Keynotes
10 am – 10:30 am : Address by Chief Guest, Dr. Sanjaya Baru, veteran journalist & editor and Former Press Advisor to the Prime Minister and currently Editor, Business Standard
10:30 am - 11 am : Keynote Address by Rajiv Desai, Chairman & CEO, Comma Consulting
11 am – 11:30 am : Keynote Address by Ashwani Singla, Chief Executive, Genesis Burson-Marsteller
11:30 am – 12:30 pm : "Reputation Management - The Future is Digital"
12:30 pm – 1:15 pm : “Controversy – the best form of publicity?”
1:15 pm – 2 pm : LUNCH
2 pm – 2:30 pm : Afternoon Keynote Address by Thomas Crampton, Asia-Pacific Director, 360 Digital Influence
2:30 pm – 3:15 pm : “Growth Driver for PR Industry – Measuring PR Effectiveness.”
3:15 pm – 4:15 pm : “Media agencies – Shortcut for PR?”
4:15 pm – 5:15 pm : “Suave Marketing = Smart PR”
5:15 pm – 6 pm : The Power Panel
6 pm – 6:20 pm : Valedictory Address
6:20 pm   Vote of Thanks
*Subject to change without prior notice.
 
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