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9 am – 9:45 am
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Registration
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| 9:45 am – 9:55 am |
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Welcome address by Anurag Batra
Keynotes
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| 10 am – 10:30 am |
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Address by Chief Guest, Dr. Sanjaya Baru, veteran journalist & editor and Former Press Advisor to the Prime Minister and currently Editor, Business Standard |
| 10:30 am - 11 am |
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Keynote Address by Rajiv Desai, Chairman & CEO, Comma Consulting |
| 11 am – 11:30 am |
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Keynote Address by Ashwani Singla, Chief Executive, Genesis Burson-Marsteller |
| 11:30 am – 12:30 pm |
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"Reputation Management - The Future is Digital" |
| 12:30 pm – 1:15 pm |
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“Controversy – the best form of publicity?” |
| 1:15 pm – 2 pm |
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LUNCH |
| 2 pm – 2:30 pm |
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Afternoon Keynote Address by Thomas Crampton, Asia-Pacific Director, 360 Digital Influence |
| 2:30 pm – 3:15 pm |
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“Growth Driver for PR Industry – Measuring PR Effectiveness.” |
| 3:15 pm – 4:15 pm |
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“Media agencies – Shortcut for PR?” |
| 4:15 pm – 5:15 pm |
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“Suave Marketing = Smart PR” |
| 5:15 pm – 6 pm |
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The Power Panel |
| 6 pm – 6:20 pm |
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Valedictory Address |
| 6:20 pm |
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Vote of Thanks |
| *Subject to change without prior notice. |