Association of Indian Magazines (AIM) and exchange4media present the 2nd edition of Magzimise Awards- Rewarding Excellence in Advertising in Magazines, the first ever exclusive awards for advertising in Magazines in India.
For years, magazines have been used to communicate with a wide range of audience. Magazines are one of the most effective mediums for targeted marketing.
Magzimise Awards celebrate innovation and creativity across all magazines in India and recognize the efforts of creative agencies, media agencies, publishers and brands that go behind creating these campaigns under 2 broad categories: Media and Creative.
Magzimise Awards 2017 will honour campaigns which have been executed from 1st November 2016 to 31st October 2017.
VP & Head Marketing, Analytics & Content Syndication - Digital Business
Sony Pictures Networks India Pvt. Ltd.
VP & Head Marketing, Analytics & Content Syndication - Digital Business, Sony Pictures Networks India Pvt. Ltd.
Head - Marketing
Head - Marketing, Ultratech
Director of Marketing and Business Development
Bisleri International Pvt Ltd.
Director of Marketing and Business Development, Bisleri International Pvt Ltd.
Ms. Anjana Ghosh is the Director of Marketing and Business Development at Bisleri
International Pvt Ltd.
After having worked in the steel industry for over 15 years, Ms. Ghosh joined Bisleri in June
2006 as Deputy General Manager, Sales & Marketing. Over the next three years, Ms.
Ghosh grew with the brand to General Manager and to Director. In her current capacity as
Director, she has been the driving force behind the new image and market reach of Bisleri and
its consistent profitable growth year on year.
Ms. Ghosh was primarily responsible for bringing innovation to the brand and strategizing the
engineering of Bisleri from Blue to Green. After the brand re-engineering the new and young
image of vibrant Bisleri ensured that the company's sales zoomed ahead. The journey from Blue
to Green saw a revolution of change in the perception and demand of the brand.
She is strategically and aggressively growing the brand by working on market penetration with a
winning and prudent combination of backward and forward integration. Market penetration,
revamping and restructuring of sales teams to increase bottling units is part of her winning
plan. Her vision and foresight keeps Bisleri ahead of times and above all competitions. She has
inculcated the never give up spirit in each of her team members which motivates them to take
Bisleri to unprecedented growth.
Ms. Ghosh is a post graduate in Business Administration with a specialization in Projects &
Planning from Mumbai University.
Madhu S Dutta
Madhu S Dutta
Madhu S Dutta
Head Marketing - Raymond Limited
Ms. Madhu S Dutta has 16 years of professional experience in the field of marketing and communication specializing in fashion and lifestyle category. Currently, she is Heading Marketing in Raymond, pan India.
Prior to this assignment, she has been Chief-Marketing for Pantaloons Fashion & Retail Ltd, at Aditya Birla Group and has been instrumental is a complete make-over of Pantaloons bringing in lifestyle and fashion relevance to the brand.
As Head of Marketing Development in World Gold Council and managed overall marketing initiatives in India. During her tenure, she has launched the most coveted brands in the jewellery category like Collection g and the most talked about brand in the wedding space Azwa – a first of a concept wedding jewellery in the country.
Her marketing career started in Tanishq – a TATA Enterprise with many innovative marketing initiatives. One of her marketing initiatives took Tanishq for the first time to the ramp of Milan Fashion Week.
In Ogilvy and Mathur, she was part of the core strategist team for Vodafone India and involved in many interesting campaigns for the brand.
She started her career in Lowe Lintas and was handling the ITC business for tobacco for India Kings and Classic. Later she moved in as part of the core team to launch Wills Lifestyle – the largest non-tobacco initiative from the ITC Limited portfolio.
Founder Director, Scarecrow Communications
National Planning Director
J Walter Thompson
National Planning Director, J Walter Thompson
Mythili Chandrasekar, National Planning Director, based in J Walter Thompson, Delhi.
Spent many years in Creative before moving to Strategic Planning, and has, over the years, worked on brands across Chennai, Kolkata, Bangalore, Hyderabad, Mumbai and Delhi, on categories ranging from talcum powder, deodorants and shampoos, through pesticides, sanitary ware and education to foods, beverages, telecom and cars.
COO - Digital Vertical
Head - Brand Marketing and Corporate Communication
Tata Capital Limited
COO - Digital Vertical, Head - Brand Marketing and Corporate Communication , Tata Capital Limited
Veetika leads two key portfolios at Tata Capital – Digital
Business and Brand Marketing. As the Chief Operating Officer
(COO) for the Digital vertical, she is entrusted with the
responsibility of the establishment and operations of the
vertical as a profit centre, cutting across all the retail products
and services. As the lead for Brand, her role includes strategic
brand development, brand communication and brand-
building. Additionally, she also oversees Internal
Communication and drives the Public & Media relations
strategy and function.
Her role in Tata Capital also includes being part of the
Operations Committee and Corporate Sustainability
Veetika was a part of the core team that worked towards the
formation of the Company, and subsequently went on to head
the Brand Marketing and Corporate Communication for Tata Capital Limited, and its subsidiaries. She has been
instrumental in setting up these functions at Tata Capital Limited and in creating and developing the ‘Tata Capital’
brand and its promise (‘We only do what’s right for you’), identity and strategy. Under Veetika, the Tata Capital
brand has grown consistently, with award winning mass media campaigns and unique initiatives.
Veetika is a TAS (Tata Administrative Services) officer working in the Tata Group for the last 13 years. Prior to Tata
Capital Limited she has worked in the areas of Brand Strategy and Marketing in Tanishq, Titan Industries Limited
and Tata Indicom, Tata Teleservices Limited.
In her first year of assignment, she did short projects in varied companies and functions like – Human Resources in
Group HR, Tata Sons; Operations at Tata Chemicals Limited; New Product Introduction at Tata Tea Limited (now
Tata Global Beverages) and Corporate Social Responsibility at Tata Chemicals Limited.
Veetika has done her schooling from Delhi Public School, Delhi, and is an Economics graduate from Lady Shri Ram
College, Delhi University and a MBA from the Faculty of Management Studies, Delhi.
She is a Fulbright Fellowship Programme scholar, and has attended executive programmes at the Carnegie Mellon
University, and by the University of Michigan, NYU Stern School of Business and University of Cambridge.
Her interests include – sports, travelling and reading.
Viraj Jit Singh
Viraj Jit Singh
Viraj Jit Singh
VIRAJ JIT SINGH is the Chief Marketing Officer of KidZania India, the global indoor theme park that inspires, educates, and empowers kids, helping them understand and manage their world better. Viraj joined the organisation in March 2012 and his responsibility is to lead three key divisions – Strategic Brand Partnerships, Marketing, and Group Visitations.
With nearly two decades of experience, Viraj has immense proficiency in a wide gamut of roles, including market strategy, integrated marketing, ad and sponsorship sales, brand marketing, and inventory management.
Born and brought up in Delhi, Viraj is an alumnus of the Doon School and has a PGP Degree in Management with a major in ‘Strategic Marketing’ and ‘Leadership and Change Management’ from The Indian School of Business, Hyderabad (2006).
On the professional front, Viraj started as the sole distributor and marketer for Wilson Sporting Goods in India in 1997. He then chartered a path in mass media, working with ESPN Star Sports, followed by Reliance Broadcasting and MTV India – Viacom 18, before taking over as the CMO in KidZania.
Under his leadership, KidZania India has been able to drive revenue through sponsorship sales and increased footfalls through group visitations. As the custodian of the brand, his role is to identify corporate positioning and identity, ensure strong relationships with customers, build brand awareness and affinity through marketing campaigns, public relations, social media, and integrated marketing.
Viraj’s long-term goal for KidZania is to expand the brand’s India footprint by successfully launching 3 key centres in the country, and then adapting the format to smaller, but key markets.
As a part of its CSR initiatives, KidZania India commits to 10,000 NGO visitations, annually. This ensures that underprivileged children get an opportunity to visit KidZania and experience career opportunities that they may never get exposure to. Viraj has been instrumental in creating long term partnerships with NGOs like Magic Bus and Make A Wish Foundation, among others, to support this cause.
He has also been awarded the “Most Talented Marketing Professional” at the Corporate Excellence Awards hosted by the World Marketing Congress in 2014.
A passionate golfer, Viraj loves the outdoors and adventure sports, having completed his diving certificate in Koh Tao and cliff-jumping in Croatia. His bucket list includes a trek to the Everest base camp and sky diving. He resides with his wife and daughter in New Delhi.
General Manager - International Marketing & Distribution
General Manager - International Marketing & Distribution, Times Network
A management graduate from Jamnalal Bajaj Inst. Of Mgmt. Studies Mumbai, Ajay is a marketing professional with over 12 + years of experience in Brand Marketing and Communications. His professional engagement has seen him manage and lead marketing function at some leading organizations such as Bennett and Coleman Pvt. Ltd., Tata Teleservices, STAR India and Videocon Industries. He have been instrumentally part of marketing campaigns that have won prestigious awards such as Chairman’s Award for Excellence, PORTER’s PRIZE 2016, Meffy Awards (London), Product of the Year, EEMA and Outdoor Asia.
Currently he is leading the International Marketing function at TIMES NETWORK. In spite of an exciting corporate career, he has been passionate about contribution to the society by sharing his expertise in the marketing and communications domain to young professionals. He is visiting faculty for Integrated Marketing Communication, Business & Brand Communication, Branded Content, Television Marketing and Advertising, etc. at leading management and media institutes in Mumbai.
Market Development Manager
Johnson & Johnson
Market Development Manager,
Johnson & Johnson
Product Marketing – Micra & GT-R (Hatchback & Sports Coupe)
Nissan Motor India Private Limited
Product Marketing – Micra & GT-R (Hatchback & Sports Coupe), Nissan Motor India Private Limited
Senior Vice President
Senior Vice President, OMD
Vice President-Marketing, HDFC Life
VP Marketing - Media, Consumer Insights&Market Intelligence , Corporate Brand,
VP Marketing - Media, Consumer Insights&Market Intelligence , Corporate Brand, Lodha Group
A marketing professional with 12 + years of experience across Media , Digital , Category Management , Brand Building and Consumer Insights. Started her career with media agencies and after brief stints with Madison Media and OMD , joined Asian Paints Ltd . She was with Asian Paints for 8 years. Recently she has joined the Lodha Group and is heading the Media, Consumer Insights&Market Intelligence , Corporate Brand building portfolio there , Sanchita believes that core of marketing lies in the art and science of telling powerful stories. In her free time , she loves to read books and play with her 3yr old son.
Head - Brand Planning
Head - Brand Planning, Mirum Agency
Partner - Mindshare
Partner - Mindshare, Mindshare
Senior Vice President – Strategic Planning
Senior Vice President – Strategic Planning, Contract Advertising
Sunil is Senior Vice President– Strategic Planning at Contract Advertising. Over his career, Sunil has worked on building enduring brands across India and South East Asia. He has worked with agencies like FCB Ulka, Ogilvy & Mather and R K Swamy BBDO as well as on the client side with organisations like Philips India & ICICI Group.
DGM Marketing, KidZania India
Tarandeep Singh is the DGM Marketing of KidZania India, the global indoor theme park that inspires,
educates, and empowers kids, helping them understand and manage their world better. Taran joined
the organization in December 2015.
Taran is an alumnus of the MMK college and has a MBA Degree in Retail Management and Marketing
from The ITM Business School, Navi Mumbai where he was awarded Dean’s Award for Top honours in
With over a decade of experience in marketing, Taran has immense expertise in a wide spectrum of
roles. Taran started his career with EsselWorld in 2002, and was heading marketing for Fame Cinemas in
2006 where he successfully launched 15 new multiplexes across the country. He then chartered a path
in a senior role in marketing and business development for brands – EsselWorld, Water Kingdom and
was instruments for brand extension and launch of FEC Downtown EsselWorld, before taking over as a
Deputy General manager at KidZania Mumbai.
His role at KidZania is defining and executing Brand, Marketing and Digital Strategy for short and long
term period. Ensure pricing, product placements, alliances and affinity through advertising and
marketing for campaigns, public relations and social media. He is responsible for achieving revenue
targets through walk – in visitations.
Taran also played a key supporter during the launch of KidZania Delhi NCR and now looks after
marketing duties of Delhi park as well. Taran has been instrumental in forming national alliances with
brands contributing to brand awareness and increased visitation. KidZania India has won 3 marketing
awards; Exchange 4 Media’s INK Award and IAAPI awards for best marketing campaigns which were
developed and executed by in-house marketing team under Taran’s leadership.
Taran is a movie buff and loves cricket. He resides with his wife in Mumbai.
Corporate Manager - Marketing
Mahindra First Choice Services
Corporate Manager - Marketing, Mahindra First Choice Services
Vikas has spent last 11.7 years gaining vast amounts of experience & expertise in Marketing Communications & Advertising, Brand Strategy & Management, PR, Market Research & Segmentation and Consumer behaviour. He has worked in industries like Consumer Durables (ONIDA), Retail (Big Bazaar & Food Bazaar), Home Furnishing (Welspun) & Automobile (Mahindra First Choice Services). Currently employed in Mahindra First Choice Services Ltd as Corporate Manager- Marketing, Vikas is responsible for devising Brand strategy, Marketing & Advertising campaigns, Media planning, Brand activations (ATL & BTL), Market Research ,PR and New Business formats. He has done MBA in Marketing from ICFAI, Pune and Mechanical Engineering from GZSCET, Bathinda
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Chairman and Managing Director, Madison World
The Economic Times Brand Equity Ad Agency Reckoner ranks Sam as "India's Most Influential
Media Person" for the last 10 consecutive years. Sam is also the recipient of the Advertising
Agencies Association of India's Lifetime Achievement Award, the Ad Club of Kolkata's Hall of
Fame Award and “Hallmark Award” at Exchange4Media (E4M) ACE Awards 2017. Sam was
also featured in Campaign's Global Power List 2010.
Sam is Chairman of India’s largest home grown Communications group, Madison World , which
has 26 units across 11 specialized functions, operating in India, Thailand, Sri Lanka and
Bangladesh and which in 2016 dealt with over 475 clients in India.