Judging
  1. The Jury will comprise eminent individuals from diverse fields.

  2. The Jury will meet in Delhi and/or Mumbai in March 2013.

  3. Judges to remain abstain from voting on any work in which they or their companies have been involved, either directly or indirectly.

  4. The Jury will vote on the shortlisted Entries and then decide which Entries will be awarded Gold, Silver and Bronze trophies.

  5. The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

  6. Judging criteria:

    Categories

    Creativity

    Innovation

    Effectiveness

    Production

    1. Innovation in OOH

    20%

    40%

    20%

    20%

    2. Use of New media in an OOH Environment

    20%

    40%

    20%

    20%

    3. Strategic Planning and Effectiveness in OOH Media

    20%

    20%

    40%

    20%

    4. Creative Awards

    40%

    20%

    20%

    20%

    5. Synergy

    30%

    30%

    10%

    30%