1. Innovation in OOH:
Awards in this group to be awarded to Agency-Client or OOH Media Owner-Client combinations.
101. Innovative Use of Existing Medium
Brand that has used the OOH medium in a unique manner or in a manner not seen before.
102. Innovative Creation of a New Medium
Creation of a new OOH medium never used before.
103. Best / Innovative Brand Fit within Existing Media
Use of OOH as a medium by any brand in its plans, where the brand has been integrated with the medium in the most innovative manner.
2.Use of New media in an OOH Environment:
Awards in this group to be awarded to Agency-Client or OOH Media Owner-Client combinations.
201. Most Innovative Use of Digital OOH Media
(For example Digital Screens at Restaurants, Offices, Buses, Trains, Railway Stations, Airports, etc.)
Brand that has used New Media /Digital OOH medium in a unique manner or in a manner not seen before.
202. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment
(For example, Malls, Shops, Auto Showrooms, Chemists, Petrol Pumps, etc.)
Brand that has used New Media /Digital OOH medium in retail or shopping environment in a unique manner or in a manner not seen before.
203. Most Innovative Use of Moving Media
(For example, Trains, Metro Coaches, Buses, Taxies, Auto Rickshaws, Airplanes, Delivery Vans, etc.)
Brands that have used New Media /Digital OOH medium in a moving media in a unique manner or in a manner not seen before.
3. Strategic Planning and Effectiveness in OOH Media:
Awards in this group to be awarded to Agency-Client combinations.
301. Best Outdoor Plan – Strategy
Your Strategic Outdoor plan in terms of Market Profile, Marketing Objectives, Advertising Objectives, Selection of OOH Media, Selection of Specific Sites/Units needs to be highlighted in this.
302. Most Effective Outdoor Plan
This would define how your plan was most effective in terms of reaching its objective, in terms of impact, relevance and cost effectiveness. Also, send at least three digital images in 300 dpi JPEG format of the creative in environment.
4. Creative Awards
Jury will look for most powerful creative ideas that grab consumer attention and deliver the desired message in an impactful and memorable manner. Awards in this group to be awarded to Creative Agency, OOH Media Agency, Advertiser or OOH Media Owner combinations.
401. Telecom
402. Banking, Financial Services & Insurance
403. Entertainment & Media
404. Automobiles
405. FMCG
406. Consumer Durables
407. Public Service/Corporate Social Responsibility
408. Others
5. Excellence Awards
501.OOH Campaign of the Year
502. OOH Media Agency of the Year
503. OOH Creative Agency of the Year
504. OOH Advertiser of the Year
6. Synergy
Awards in this group to be awarded to agencies.
601. Synergy Award
This award recognizes outstanding effort on the part of an agency to take the core creative idea of the Multi Media campaign and exploit the unique properties of the OOH medium to deliver the idea with creativity, thereby increasing the overall impact of the multi-media campaign through appropriate use of OOH media.
