#ooh2016
   

top 5 shortlist

101. Innovative use of existing medium
S.NO. Campaign Name SubCategory Name Agency
1 Axis Asha Home Loans 101. Innovative use of existing medium Milestone Brandcom
2 Moto G Launch- Waterproof 101. Innovative use of existing medium Kinetic WorldWide
3 The Big Billion Day 101. Innovative use of existing medium Alakh Advertising & Publicity
4 Oxygen Moisture 101. Innovative use of existing medium Rapport Outdoor Advertising Pvt Ltd
5 Ola cabs - First Cab Ride Free 101. Innovative use of existing medium Milestone Brandcom
6 Cleartrip Activities App 101. Innovative use of existing medium Madison OOH
7 Play with Oreo 101. Innovative use of existing medium Madison OOH
8 Renault Kwid Launch 101. Innovative use of existing medium Milestone Brandcom
102. Innovative creation of a new medium
S.NO. Campaign Name SubCategory Name Agency
1 Chai Cart - Get MORE on Amazon! 102. Innovative creation of a new medium Milestone Brandcom
2 Operation Zero Mosquito 102. Innovative creation of a new medium FCB Ulka
3 Philips Trimmer - India's First Instant Shaving Experience in an OOH Environment 102. Innovative creation of a new medium Posterscope India
4 A Nose Ring 102. Innovative creation of a new medium Kinetic WorldWide
5 PUMA - Urban Stampede 102. Innovative creation of a new medium Milestone Brandcom
6 The World's Biggest Ladoo 102. Innovative creation of a new medium Madison OOH
103. Best / Innovative brand fit within existing media
S.NO. Campaign Name SubCategory Name Agency
1 Ola cabs - First Cab Ride Free 103. Best / Innovative brand fit within existing media Milestone Brandcom
2 Axis Asha Home Loans 103. Best / Innovative brand fit within existing media Milestone Brandcom
3 Nobody Cools Better 103. Best / Innovative brand fit within existing media Madison OOH
4 Harpic Now has A Twin 103. Best / Innovative brand fit within existing media Pioneer Publicity Corporation Pvt. Ltd.
5 Crime Writers Festival 103. Best / Innovative brand fit within existing media Discovery Communications India
6 Oxygen Moisture 103. Best / Innovative brand fit within existing media Rapport Outdoor Advertising Pvt Ltd
7 Aircel Umbrella - We've got you covered 103. Best / Innovative brand fit within existing media Milestone Brandcom
8 Pepperfry - Happy Furniture to you! 103. Best / Innovative brand fit within existing media Milestone Brandcom
201. Most Innovative Use of Digital OOH Media
S.NO. Campaign Name SubCategory Name Agency
1 Silk now Bubbled Up for Joy 201. Most Innovative Use of Digital OOH Media kinetic worldwide
2 IPL - Khushiyon ka Tyohar 201. Most Innovative Use of Digital OOH Media Milestone Brandcom
3 Ola cabs- First Cab Ride Free 201. Most Innovative Use of Digital OOH Media Milestone Brandcom
4 Noise Free Diwali 201. Most Innovative Use of Digital OOH Media Kinetic WorldWide
5 #ItJustKnows 201. Most Innovative Use of Digital OOH Media Kinetic WorldWide
6 Project Everyone -Global Goals 201. Most Innovative Use of Digital OOH Media Posterscope India
7 Renault Kwid Launch 201. Most Innovative Use of Digital OOH Media Milestone Brandcom
202. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment
S.NO. Campaign Name SubCategory Name Agency
1 BIBA Silver Screen 202. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment Brandmovers India
2 Free Smokes 202. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment Kinetic WorldWide
3 My Nutella Jar 202. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment Madison OOH
4 Silk now Bubbled Up for Joy 202. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment Kinetic WorldWide
5 Disney Avengers - Live depiction of Marvel Attributes 202. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment Posterscope India
6 PUMA - Urban Stampede 202. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment Milestone Brandcom
203. Most Innovative Use of Moving Media
S.NO. Campaign Name SubCategory Name Agency
1 Axis Asha Home Loans 203. Most Innovative Use of Moving Media Milestone Brandcom
2 Aaj Tak ka Gaon Connection 203. Most Innovative Use of Moving Media Milestone Brandcom
3 Drive a Vespa in a Shopping Alley 203. Most Innovative Use of Moving Media Posterscope India
4 Airtel 4G 203. Most Innovative Use of Moving Media Milestone Brandcom
5 BMW Aerial Branding 203. Most Innovative Use of Moving Media GREENLINE
6 Bubbled Up Screens 203. Most Innovative Use of Moving Media Kinetic WorldWide
301. Best Outdoor Plan - Strategy
S.NO. Campaign Name SubCategory Name Agency
1 Play with Oreo 301. Best Outdoor Plan - Strategy Madison OOH
2 Karod Daant Calco Lock 301. Best Outdoor Plan - Strategy Madison OOH
3 Breaking the Mountain of Mindsets 301. Best Outdoor Plan - Strategy Viacom18 Motion Pictures
4 Silk Now Bubbled up for Joy! 301. Best Outdoor Plan - Strategy Kinetic WorldWide
5 The Big Billion Days 301. Best Outdoor Plan - Strategy Alakh Advertising & Publicity
6 Everest “Baheroon Majbuti, aatun aaram” - Nashik Kumb Mela 2015 301. Best Outdoor Plan - Strategy Occtagon Media Networks
401. Telecom Product & services
S.NO. Campaign Name SubCategory Name Agency
1 Aircel Umbrella - We've got you covered 401. Telecom Product & services Milestone Brandcom
2 Airtel 4G 401. Telecom Product & services Milestone Brandcom
3 Moto G Launch- Waterproof 401. Telecom Product & services Kinetic WorldWide
4 Telenor Rebranding 401. Telecom Product & services Milestone Brandcom
5 Telenor Dandiya 401. Telecom Product & services Milestone Brandcom
402. Banking, Financial Services & Insurance
S.NO. Campaign Name SubCategory Name Agency
1 ICICI Bank - Digital village Akodara 402. Banking, Financial Services & Insurance Tekera Solutions
2 Baayein Haath Ka Khel 402. Banking, Financial Services & Insurance Kinetic WorldWide
3 Axis Ping Pay 402. Banking, Financial Services & Insurance Milestone Brandcom
4 Axis Asha Home Loans 402. Banking, Financial Services & Insurance Milestone Brandcom
403. Entertainment & Media
S.NO. Campaign Name SubCategory Name Agency
1 The Cup That Matters 403. Entertainment & Media Kinetic WorldWide
2 Mumbai ki awaaz jeeturaj 403. Entertainment & Media Alakh Advertising & Publicity
3 IPL - Khushiyon ka Tyohar 403. Entertainment & Media Milestone Brandcom
4 Aaj Tak ka Gaon Connection 403. Entertainment & Media Milestone Brandcom
5 Fury 403. Entertainment & Media Madison OOH
6 We raise our voice,till this doesn't change 403. Entertainment & Media Alakh Advertising & Publicity
7 Mahabali Hanuman 403. Entertainment & Media Madison OOH
404. Automobiles
S.NO. Campaign Name SubCategory Name Agency
1 #ItJustKnows 404. Automobiles Kinetic WorldWide
2 Renault KWID - First hanging car installation at an Indian airport 404. Automobiles Times Innovative Media Ltd
3 Renault Kwid Launch 404. Automobiles Milestone Brandcom
4 BALENO DYNAMIC DISPLAY- FIRST EVER ! 404. Automobiles Laqshya Media Group
5 Move With Greatness 404. Automobiles Kinetic WorldWide
405. FMCG
S.NO. Campaign Name SubCategory Name Agency
1 Silk Now Bubbled up for Joy! 405. FMCG kinetic worldwide
2 Cadbury Swing 405. FMCG Milestone Brandcom
3 Let's do Chatpataka! 405. FMCG Milestone Brandcom
4 The Sweet Recipe Book 405. FMCG Kinetic WorldWide
5 Philips Airfryer - Aromatic OOH 405. FMCG Posterscope India
6 The World's Biggest Ladoo 405. FMCG Madison OOH
7 Nobody Cools Better 405. FMCG Madison OOH
8 Mondelez range of chocolates Rural and small towns in-store campaigns 405. FMCG Tekera Solutions
406. Consumer Durables
S.NO. Campaign Name SubCategory Name Agency
1 Sabse Bada Raavan 406. Consumer Durables GroupM Dialogue Factory
2 Pepperfry - Happy Furniture to you! 406. Consumer Durables Milestone Brandcom
3 LG VANTAGE POSITION 406. Consumer Durables Laqshya Media Group
4 Wildcraft - Catch the Cold 406. Consumer Durables Milestone Brandcom
407. Public Service/Corporate Social Responsibility
S.NO. Campaign Name SubCategory Name Agency
1 MTV The JunkYard Project 407. Public Service/Corporate Social Responsibility Viacom 18 Media Pvt. Ltd.
2 Free Smokes 407. Public Service/Corporate Social Responsibility Kinetic WorldWide
3 Acid Attack 407. Public Service/Corporate Social Responsibility Milestone Brandcom
4 Axis Asha Home Loans 407. Public Service/Corporate Social Responsibility Milestone Brandcom
5 Diwaal pe Bawaal 407. Public Service/Corporate Social Responsibility RED FM
6 Khushiyon Ki Udaan 407. Public Service/Corporate Social Responsibility Milestone Brandcom
7 Noise Free Diwali 407. Public Service/Corporate Social Responsibility Kinetic WorldWide
8 World Toilet Day 407. Public Service/Corporate Social Responsibility Madison OOH
408. Travel & Liesure
S.NO. Campaign Name SubCategory Name Agency
1 Ola Cabs - First Cab Ride Free 408. Travel & Liesure Milestone Brandcom
2 Wildcraft - Catch the Cold 408. Travel & Liesure Milestone Brandcom
3 Rajasthan Tourism Metro Train Wrap Campaign 408. Travel & Liesure Times Innovative Media Ltd
4 Cleartrip Activities App 408. Travel & Liesure Madison OOH
5 Rooms @ 999! 408. Travel & Liesure Milestone Brandcom
409. Beverages & Food
S.NO. Campaign Name SubCategory Name Agency
1 The Sweet Recipe Book 409. Beverages & Food Kinetic WorldWide
2 Cadbury Swing 409. Beverages & Food Milestone Brandcom
3 Someone Ate the Taco!!! 409. Beverages & Food Kinetic WorldWide
4 Silk Now Bubbled up for Joy! 409. Beverages & Food Kinetic WorldWide
5 Play With Oreo - Creative 409. Beverages & Food Interface communications
6 Play with Oreo 409. Beverages & Food Madison OOH
7 My Nutella Jar 409. Beverages & Food Madison OOH
8 Barbeque Nation 409. Beverages & Food Occtagon Media Networks
410. Retail advertising
S.NO. Campaign Name SubCategory Name Agency
1 Avengers Pillar at Landmark Store 410. Retail advertising Madison OOH
2 A Nose Ring 410. Retail advertising Kinetic WorldWide
3 BIBA Silver Screen 410. Retail advertising Brandmovers India
4 Chai Cart - Get MORE on Amazon! 410. Retail advertising Milestone Brandcom
5 Star Wars at Landmark Store 410. Retail advertising Madison OOH
6 Monsoon Shopping Festival 410. Retail advertising Times Innovative Media Ltd
411. Corporates
S.NO. Campaign Name SubCategory Name Agency
1 The Biggest Building Wrap 411. Corporates Kinetic WorldWide
2 LLYOD- Khushiyon KI Guarantee Brand Campaign 411. Corporates Laqshya Media Group
3 Khushiyon Ki Udaan 411. Corporates Milestone Brandcom
412. Others
S.NO. Campaign Name SubCategory Name Agency
1 EQUAL STREETS 412. Others Laqshya Media Group
2 1st May - Ads on Hold 412. Others Kinetic WorldWide
3 CARATLANE - TIME TO TRANSFORM 412. Others Laqshya Media Group
4 Hotwheels Speedometer test 412. Others Posterscope India
5 GODREJ SKY 412. Others Laqshya Media Group
501. Synergy Award
S.NO. Campaign Name SubCategory Name Agency
1 Free Smokes 501. Synergy Award Kinetic WorldWide
2 Wildcraft - Catch the Cold 501. Synergy Award Milestone Brandcom
3 Aaj Tak ka Gaon Connection 501. Synergy Award Milestone Brandcom
4 BALENO DYNAMIC DISPLAY- FIRST EVER ! 501. Synergy Award Laqshya Media Group
5 Noise Free Diwali 501. Synergy Award Kinetic WorldWide
6 Silk Now Bubbled up for Joy! 501. Synergy Award Kinetic WorldWide