THEME

Challenges in building enduring brands in the era of the distracted customer

In the global marketplace where companies are focused on customer experience, brand marketing leaders are working intently on transforming marketing initiatives into Customer Engagement Programmes that drive business growth.

To deliver value to the customer and achieve customer satisfaction, brands are constantly innovating new business models.

As traditional business models get de-constructed, new templates driven by API’s and the ‘internet of things’ are setting the pace across diverse industries. And, most of these new-age businesses are riding exponential, beyond-belief growth curves as well.

Buoyed by limitless possibilities of wireless technology, improved bandwidth and the internet, we are witnessing an acceleration of ‘Market-creating innovations’ – innovations that open up markets that did not previously exist. The traditional notion of management teams focused on product innovation, efficiency gains and quality improvement pose a huge risk in this environment as they operate within a limited frame.

Change is the only constant. But, are the companies adapting to this change? Which organizations are truly practicing the customer centric approach in this new era? What are the tech innovations to pursue?

We’ll explore the evolving role of marketers, what expertise they need to bring, where they need to be doubling down, what move they need to play and the metrics that will lead to future success.

AGENDA

Start	End	Activities
5.00pm	6.00pm	Networking + High Tea+ Registration
6.00pm	6.05pm	Welcome & Intro
6.15pm	6.25pm	Welcome Address by Mr. Annurag Batra,  Chairman & Editor in Chief, BW Business world
6.25pm	6.50pm	Keynote Address by Mr. Rahul Agarwal, Managing Director & CEO, Lenovo India
6.55pm	7.35pm	Panel Discussion:
		Panelists:
		1)        Anupriya Acharya (Session Chair) – CEO, Publicis Media India
		2)        Anika Agarwal -  Senior Vice President and Head-Marketing,Digital and Direct Sales, Max Bupa Health Insurance
		3)        Deepika Warrior -  Vice President – Po1 Marketing, PepsiCo India
		4)        Rajiv Dingra – Founder & CEO, WATConsult
		5)        Rajiv Kumar Bobal – Director – Sales & Marketing, Revlon India
		6)        Sai Narayan -  Associate Director & Head of Marketing, Policybazaar.com & Paisabazaar.com
		7)        Sohrab Sitaram -  CEO & Director, Keventers
7.40pm	7.45pm	Exclusive Preview of the book – ‘The Indestructible Brand: Crisis Management in the Age of Social Media’
7.45pm	7.55pm	Jury Chair Address by Mr. Sanjay Behl,  CEO – Lifestyle Business, Raymond Limited
8.00pm	9.30pm	Felicitation Ceremony
9.30pm		Dinner & Cocktail