| Time | Duration | Session | Speaker |
| 3:00 PM – 3:55 PM | 55 mins | Registration & High Tea | - |
| 3:55 PM – 4:00 PM | 5 mins | Welcome Address | Anurag Batra, Chairman & Editor-in-Chief, exchange4media Group |
| 4:00 PM – 5:00 PM | 60 mins | Pitch Madison Media Advertising Outlook 2016 Highlights | Sam Balsara, Chairman, Madison World |
| 5:00 PM – 5:15 PM | 15 mins | Release of Pitch Madison Advertising Outlook 2016 report | Shri J.S. Mathur, Special Secretary, Ministry of State for Information & Broadcasting (I&B) |
| 5:15 P.M. – 5:45 P.M. | 30 mins | Keynote speech | Shri J.S. Mathur, Special Secretary, Ministry of State for Information & Broadcasting (I&B) |
| 5:45 PM – 6:45 PM | 60 mins | Panel: Media’s Make-In-India Story |
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| 6:45 PM – 7:00 PM | 15 mins | Marketing through the lens of a CEO |
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| 7:00 PM – 7:15 PM | 15 mins | What Indian Marketers get right and what they can learn from Multinationals? |
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| 7:15 PM – 7:30 PM | 15 mins | TV, the Evergreen Medium |
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| 7:30 PM – 7:45 PM | 15 mins | Content - the new arsenal in marketing man’s kitty |
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| 7:45 PM – 8:00 PM | 15 mins | Why Advertisers don’t get the best out of media? |
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| 8:00 PM – 8:05 PM | 5 mins | Vote of Thanks |
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