Amar Thomas
Head Marketing,
BlackBerry India
The digital and Mobile space is exploding and marketers are like kids who have found wet clay to experiment and self - discover the path. In this space, augmented reality, big data, mobile apps etc has caught the fancy of customers as much as marketers. With forecasts signaling 500 MN Smartphones by 2020; the next few years would be all about trial and error and experimentation. Hence it would be an amazing experience of judging these experiments that worked for brands and consumers. I urge the fraternity to experiment fearlessly with mobile marketing as the time for trial is now and the time for perfection around the corner.
Amar Thomas
Head Marketing,
BlackBerry India
The digital and Mobile space is exploding and marketers are like kids who have found wet clay to experiment and self - discover the path. In this space, augmented reality, big data, mobile apps etc has caught the fancy of customers as much as marketers. With forecasts signaling 500 MN Smartphones by 2020; the next few years would be all about trial and error and experimentation. Hence it would be an amazing experience of judging these experiments that worked for brands and consumers. I urge the fraternity to experiment fearlessly with mobile marketing as the time for trial is now and the time for perfection around the corner.
Amar Thomas
Head Marketing,
BlackBerry India
The digital and Mobile space is exploding and marketers are like kids who have found wet clay to experiment and self - discover the path. In this space, augmented reality, big data, mobile apps etc has caught the fancy of customers as much as marketers. With forecasts signaling 500 MN Smartphones by 2020; the next few years would be all about trial and error and experimentation. Hence it would be an amazing experience of judging these experiments that worked for brands and consumers. I urge the fraternity to experiment fearlessly with mobile marketing as the time for trial is now and the time for perfection around the corner.
Welcome to THE MADDIES
exchange4media Mobile Awards – The Maddies acknowledges and recognizes all such marketing stories that employ an effective mobile marketing strategy done in India and will be equally judged on innovation, concept, execution and results by a highly experienced independent panel of the industry. These awards are open to all industries linked to Mobile Marketing (Clients, Creative, Media Agencies, Digital Agencies and Publishers, etc).
Since Mobile Marketing has become an increasingly important part of the overall marketing mix and experts pointing to the fact that it will overtake any existing marketing model, doubling spends from other digital marketing forms in a couple of years.
