The Pitch CMO Summit is a flagship property of the exchange4media group. It witnesses
a gathering of the best minds in the business of marketing. The conversations at
the summit each year revolve around current and relevant marketing topics in a changing
global market scenario.
The theme for 2017 is “THE AGE OF TRUTH AND TRANSPARENCY- Brand Integrity through Authenticity of Brand Communication”. As markets get more complex and competitive, it is easy for a marketer to resort to communication about a brand or service, that goes beyond the realm of the actual truth. Trust is a key factor on which the foundation of most brands is laid. As much as brands are willing to push the envelope in terms of proving their reliability through marketing & promotions, how many ensure their products stand true to the promises made? The next challenge for the marketer and marketing will be to regulate itself in an age of truth and transparency; given the command and control of social media and word of mouth.”