| Timings |
Flow |
| 3:00-4:00PM |
Registration |
| 4:00-4:10PM |
Welcome address by Annurag Batra, Chairman and Editor-in-Chief exchange4media |
| 4:10-4:50PM |
Keynote Address by Radhika Piramal, MD, VIP Industries followed by moderated Q&A with Annurag Batra |
| Topic: "Authenticity: the key to differentiation and winning in the Marketplace and Life" |
| 4:50-5:10PM |
Presentation by Kamal Basu, Marketing & PR Head, Volkswagen India |
| Topic: "Transparency in the times of Hard Selling" |
| 5:10-5:30PM |
Presentation by Sunita Bangard, President Marketing, Idea Cellular Ltd |
| Topic: "Building Brand Authenticity in the Digital Age" |
| 5:30-6:00PM |
Presentation by Cathy O Dowd, Adventurer, Author, Inspirational Speaker |
| Topic: “First ascent or fake ascent?” |
| 6:00-6:20PM |
Presentation by Shantiswarup Panda, Chief Marketing Officer, Lifestyle Business, Raymond Ltd |
| Topic: "Trust can't be bought it must be earned, especially true in the age of Social Media" |
| 6:20-6:40PM |
Presentation by Sushant Sreeram, India Marketing Head, Xiaomi |
| Topic: “The innovative route of marketing via consumer communities" |
| 6:40-7:00PM |
Presentation by Sanjeev Handa, VP & Head Marketing, Maruti Suzuki India Ltd |
| Topic: “Truth Transparency Steering Customers towards Empowerment” |
| 7:00-7:30PM |
Felicitation of CMOs |
| 7:30 onwards |
Networking, Cocktails & Dinner |