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ABOUT


The exchange4media group organises more than 25 large-format events annually. These are clearly focused on adding to the effectiveness of brands, marketers and various media platforms by way of debate & discussion at our conferences; or, felicitating the best from these fields at our gala award evenings. Of these, the ‘exchange4media Conclave’ is the group’s flagship and the oldest on the calendar. Organised in Delhi / Mumbai , the event enjoys the reputation of being a forward–looking exercise that strongly influences the direction taken by marketers in the coming year. It gives us great pride to share that we have extended the reach of the event to create an exclusive South India edition this year. The very first exchange4media Conclave- South will be held in the beautiful city of Bangalore on the first day of December 2017.

THEME


Making Brands Purposeful: The Marketer is faced with a new environment and a more -informed, connected customer. How does he keep his customer engaged? How does he make himself more relevant and his brand serve its purpose? How do various media platforms help him deliver through this evolution?

“How do I make my brand more purposeful?” It is a thought that pushes marketers out of their offices and become field-people, it makes them conscious about hiring the best talent on their teams, it makes them evaluate a million times before finalising an agency – whether creative or media because the agency becomes an extension of the brand and it has to share the marketer’s joy, pain and sleeplessness! And so the exchange4media Conclave- South will devote an entire day to engage with brands, agencies, marketers, technologies and most importantly customers- whether readers, viewers, users or consumers around whom these discussions will focus.

Keynote Speaker

HEMANT MALIK
Divisional Chief Executive
Food Division, ITC

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HEMANT MALIK
Divisional Chief Executive
Food Division

Speakers

CVL Srinivas

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CVL Srinivas
Country Manager WPP
and CEO-GroupM – SouthAsia

Mathew Chandy

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Mathew Chandy
MD
Duroflex

Shashi Sinha
Chief Executive Officer
IPG Media

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Shashi Sinha
Chief Executive Officer

Fireside Chat

Mr. Rahul Agarwal
CEO & MD
Lenovo IndiaC

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Rahul Agarwal
CEO & MD
Lenovo India
Moderators

Mohit Joshi

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Mohit Joshi
MD
Havas Media Group India

Pradeep Dwivedi

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Pradeep Dwivedi
CEO
Sakal Media Group

Ramesh Jude Thomas

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Ramesh Jude Thomas
President & Chief Knowledge officer
Equitor Value Advisory

Vasuta Agarwal

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Vasuta Agarwal
VP & GM
InMobi India

Panelists

Amit Gupta

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Amit Gupta
CEO
Asianet News Media & Entertainment Ltd

Arati Bam

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Arati Bam
Marketing Head Adobe Digital Media Solutions

Meera Iyer

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Meera Iyer
Marketing Head
Big Basket

M C Cariappa

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M C Cariappa
President Sales & Marketing
Jockey India

Narayan Raja

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Narayan Raja
Director & Senior VP, Sales & Mktg
Toyota Kirloskar

Samar Singh Sheikhawat

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Samar Singh Sheikhawat
Senior Vice President – Mktg
UB Group

Santhosh N S

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Santhosh N S
Head Marketing
Fujitsu India

Sujith Sudhakaran

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Sujith Sudhakaran
Senior Director - Brand Marketing
Myntra

Suparna Mitra

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Suparna Mitra
Chief Marketing Officer
Titan (Watches & Accessories division)

Sushant Sreeram

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Sushant Sreeram
Marketing Head
Xiaomi India

Vineet Sehgal

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Vineet Sehgal
Chief Marketing Office
Quikr

Hitesh Bhagia

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Partner Address
Hitesh Bhagia

Head - Express Studio
Indian Express

AGENDA
1.30 PM Registration
2:30 PM – 2:45 PM Welcome Address
2:45 PM - 3:00 PM Opening Address
Mr Annurag Batra, Chairman & Editor-in-Chief, exchange4media & BW Businessworld
3:00 PM - 3:40 PM

Keynote Address
The Long Game: Being Future Ready
Has India opened up to the world of investment led growth with GST and Digital India initiatives?
Mr. Hemant Malik, Divisional Chief Executive Food Division, ITC Ltd
In conversation with: Mr. Pradeep Dwivedi - CEO - Sakal Media Group

3:40 PM – 4:10 PM Leader Address
Rewiring the Marketing Value Chain to Build Purposeful Brands
In the age of super specialisation, as brands aim to be purposeful, what can agencies & brand owners do to create stronger brands
Mr. CVL Srinivas, Country Manager – WPP & CEO - GroupM South Asia
4:10 PM – 4:50 PM Panel Discussion
Speaking the 'Purpose' Language
A good purpose must be communicated aptly to the right target audience, through effective tools such as content marketing and the likes... Some dos & donts
Mr. Amit Gupta, CEO – Asianet News Media & Entertainment Ltd.
Mr. MC Cariappa, President Sales & Mktg - Jockey India
Ms. Meera Iyer, Marketing Head - Big Basket 
Mr. Narayan Raja, Director & Sr VP- Sales & Mktg. – Toyota Kirloskar
Ms. Suparna Mitra, CMO – Watches & Accessories – Titan
Mr. Vineet Sehgal, CMO – Quikr
In conversation with: Mr. Mohit Joshi, MD – Havas Media Group India
4:50 PM – 5:10 PM Networking Break
5:10 PM - 5:40 PM Leader Address
Mattress Brands- Under Cover No More
Every brand can make a difference and battle with the uncertainty around – how does this figure in Duroflex’s overall strategy?
Mr. Mathew Chandy – MD - Duroflex
5:40 PM – 5:50 PM Partner Address
Should brands focus on changing the world or the shareholder fortune?  Mr. Hitesh Bhagia - Head - Express Studio, Indian Express
5:50 PM - 6:20 PM Leader Address
Humanising Brands: Make Them Believe
When consumers know what you stand for, they find it easier to agree, disagree or communicate. How can brands emote to create believers
Mr. Shashi Sinha – CEO – IPG Mediabrands India
6:20 PM - 7:00 PM Panel Discussion
The Experience Economy: The Battle Ground Changes
As companies compete to provide the best experiences, how can marketing evolve to the role of the orchestrator that brings it all together in an efficient and effective way Ms. Arati Bam, Marketing Head – Adobe (Digital Marketing Solutions)
Mr. Samar Singh Sheikhawat, Senior Vice President Mktg – UB Group
Mr. Santhosh N S - Marketing Head - Fujitsu India
Mr. Sujith Sudhakaran, Senior Director – Brand Mktg – Myntra
Mr. Sushant Sreeram, Marketing Head - Xiaomi India
In conversation with: Mr. Ramesh Jude Thomas - President & Chief Knowledge Office - Equitor Value Advisory
07:00 PM - 07:30 PM Fireside Chat
Mr. Rahul Agarwal – CEO & MD – Lenovo India
In conversation with: Ms. Vasuta Agarwal - VP & GM - InMobi India
07:30 PM – 07:45 PM Closing Remarks
PAST SPEAKERS

NICK EMERY
GLOBAL CEO
MINDSHARE

MAINARDO DE NARDIS
CEO
OMD WORLDWIDE

ARNAB GOSWAMI
PRESIDENT-NEWS & EDITOR IN CHIEF
TIMES NOW AND ET NOW

Bindu Sethi
Chief Strategy Officer JWT
India

Pradeep Dwivedi
CEO
Sakal Media

SHEREEN DAVER
Global Business Director
J. Walter Thompson London

UMANG BEDI
Managing Director
India & South Asia at Facebook

Saugata Gupta
MD & CEO
MARICO

Shashi Sinha
CEO
IPG MEDIABRANDS

Mike Amour
PRESIDENT APAC
STARCOM MEDIAVEST GROUP

Sam Balsara
CMD
MADISON WORLD

Sir Martin Sorrell
CEO
WPP GROUP

Dr. Subhash Chandra
CHAIRMAN
ZEE & ESSEL GROUP

Tim Andree
Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board
Dentsu Inc

Anil Jayaraj
Chief Marketing Officer
Pidilite Industries

John Sheehy
President, Global Operations StarCom Media Vest

Michael Wall
Global CEO Lowe & Partners

Geetu Verma
Executive Director-Foods& Refreshment
Hindustan Unilever Ltd

Vishnu Mohan
CEO, Havas Media Group
Asia Pacific

Vikram Sakhuja
Global CEO
Maxus

Dominic Proctor
PRESIDENT
GROUPM WORLDWIDE

Gerry Boyle
CHAIRMAN
ZENITHOPTIMEDIA ASIA PACIFIC

Tjaco Walvis
MANAGING PARTNER
THEY

Uday Shankar
CEO
STAR INDIA

Marc Bresseel
PRESIDENT
INITIATIVE WORLDWIDE

Lynn de Souza
CHAIRMAN AND CEO
LINTAS MEDIA GROUP

Max Hegerman
SVP & HEAD - DIGITAL
JWT INDIA GROUP

Charles Wright
MANAGING DIRECTOR
WOLFF OLINS

Nitin Paranjpe
CEO & MD
HINDUSTAN UNILEVER LIMITED

Dominic Proctor
CEO
MINDSHARE WORLDWIDE

Mike Cooper
CEO
PHD WORLDWIDE

Chitranjan Dar
CEO
ITC FOODS

Thierry Jadot
EXECUTIVE VICE PRESIDENT - EMERGING MARKETS
SMG & CEO, SMG FRANCE

Hernan Sanchez Neira
CEO
HAVAS MEDIA INTELLIGENCE

Irwin Gotlieb
Global CEO
GroupM

Tim Love
Vice-Chairman
Omnicom Group & CEO
Omnicom APIMA

PAST YEARS
PARTNERS


CONTACT US

For speaker opportunities and more information on the event, kindly get in touch with

Priyanka Bhadouria (Senior Manager – Marketing & Events) : +91 9540085059 | priyanka.bhadouria@exchange4media.com



For sponsorship opportunities, please contact

Runa Sinha (National Sales Head): +91 9810497903 | runa.sinha@exchange4media.com
Sneha Walke (VP-Special Projects & Head-South India): +91 9845541143 | sneha@exchange4media.com
Ashish Kudalkar (Regional Manager-West): +91 9820541742 | ashish.kudalkar@exchange4media.com