If anyone has disrupted the industry this year, it is Baba Ramdev and Acharya Balakrishna with Patanjali. Capitalizing on the swadeshi sentiment that has escalated in recent times, Patanjali has managed to position itself as a brand which values the national interest at the top of its marketing pitch. With revenues touching Rs 5,000 crore in the previous fiscal, it has disrupted India’s competitive FMCG business, giving established players a run for their money. While Baba Ramdev is the face of Patanjali, it is Acharya Balakrishna who is the brain behind the brand’s success story. He owns almost 94% of Patanjali’s assets and is among the fastest to reach India’s elite club of billionaires with personal fortunes worth Rs 25,600 crore.