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Programmatic buying of Brands: Media Owners vs Agencies

Programmatic buying involves the use of data technology and inventory, to target better at cheaper rates. Demand (that lower the price) products are offered by Media owners (digital publishers) as well as by Agencies. Just as Advertisers are unlikely to accept pricing products from a traditional media owner, would accepting a pricing product from a Digital media owner be acceptable, if not preferable to one offered by Agencies?

Agenda
TIME ACTIVITIES
05:00pm Networking Tea & Registration
06:00pm Introductory Greetings
06:15pm Welcome Address
06:30pm Panel: Programmatic Buying of Brands: Media Owners VS Agencies
07:30pm Onwards Media Ace Awards 2016
Speakers

Arun Anant
Director of Revenue and Strategy
HT Media Limited

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Arun Anant
Director of Revenue and Strategy
HT Media Limited

Ashish Bhasin
Chairman & CEO South Asia Dentsu Aegis Network
Chairman Posterscope & MKTG - Asia Pacific

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Ashish Bhasin
Chairman & CEO South Asia Dentsu Aegis Network
Chairman Posterscope & MKTG - Asia Pacific
@ashishbhasin1

Avinash Pandey
Chief Revenue Officer – ANN And COO
ABP News

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Avinash Pandey
Chief Revenue Officer – ANN And COO
ABP News

Ashish Sehgal
COO
Zee Unimedia

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Ashish Sehgal
COO
Zee Unimedia

Partho Dasgupta
Chief Executive Officer
BARC India

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Partho Dasgupta
Chief Executive Officer
BARC India
@parthodasgupta

Sabyasachi Mitter
Managing Director
ibs

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Sabyasachi Mitter
Managing Director
ibs
@s_mitter

Siddharth Banerjee
Senior Vice President- Marketing
Vodafone India Ltd

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Siddharth Banerjee
Senior Vice President- Marketing
Vodafone India Ltd
@sidbanerjee13

Sudip Ghose
Vice President- Marketing
VIP Industries

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Sudip Ghose
Vice President- Marketing
VIP Industries
@SudipGhose


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