| 101. Innovative Use of Existing Medium |
| S.NO. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Vodafone_Shower of Happiness |
Vodafone India Limited |
Kinetic Advertising India Pvt Ltd |
| 2 |
A green shelter to that made the air better! |
Blue Star Air Purifiers |
Madison OOH |
| 3 |
Whatever it Takes |
Tata Hexa |
Madison OOH |
| 4 |
Up Above The World So High |
Tiago |
Madison OOH |
| 5 |
Ola Share |
Ola Share |
Milestone Brandcom |
| 6 |
Billboard Eclipse Innovation |
Karmaphal Daata Shani |
Active Media Innovations |
| 102. Innovative Creation of a New Medium |
| S.NO. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Vodafone m-pesa Green Currency |
Vodafone India Limited |
Kinetic Advertising India Pvt Ltd |
| 2 |
Dabur Vatika Lajja Kavach |
Dabur Vatika |
Milestone Brandcom |
| 3 |
Mukhota - The Life Saving Mask |
Work In India |
Kinetic Advertising India Pvt Ltd |
| 4 |
Eighteen Plus a lot more |
Eighteen Plus Duets |
The Social Street |
| 5 |
#Mombeagirlagain |
Amazon |
Rapport Outdoor Media |
| 6 |
Durga Puja 3D Projection |
Sunsilk |
Rapport Outdoor Media |
| 7 |
Angry Birds Movie - Innovative Ambient Campaign |
The Angry Birds Movie |
Active Media Innovations |
| 8 |
Reliance Digital Laptop Festival – Bench Innovation |
Reliance Digital |
Active Media Innovations |
| 103. Best / Innovative Brand Fit within Existing Media |
| S.NO. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Myntra - Sports Collection |
Myntra - Sports Collection |
Milestone Brandcom |
| 2 |
The legend now unleashed |
FORD INDIA PRIVATE LIMITED |
Kinetic Advertising India Pvt Ltd |
| 3 |
Airtel Illuminated wall Painting |
Airtel |
Milestone Brandcom |
| 4 |
A Landmark Project |
Landmark Societies |
Madison OOH |
| 5 |
India's First Energy Efficient Billboard |
Hitachi Refrigerators |
Posterscope India |
| 201. Most Innovative Use of Digital OOH Media |
| S.NO. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Vodafone - The Beat of 4G |
Vodafone India Limited |
Kinetic Advertising India Pvt Ltd |
| 2 |
Disruptive Out-Of-Home |
Zee Zindagi |
Ecosys OOH |
| 3 |
#OneStepCloser BQS #TheBestSign |
Standard Chartered Bank |
Interspace Communications |
| 4 |
Billboard Eclipse Innovation |
Karmaphal Daata Shani |
Active Media Innovations |
| 5 |
The Real-Time Billboard |
Ola Cabs |
Ecosys OOH |
| 6 |
Smile to be Surprised |
Britannia Good Day |
The Social Street |
| 7 |
The legend now unleashed |
FORD INDIA PRIVATE LIMITED |
Kinetic Advertising India Pvt Ltd |
| 202. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment |
| S.NO. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
SOCIAL FEET #ONESTEPCLOSER SCMM 2017 |
Standard Chartered Bank |
Interspace Communications |
| 2 |
SCB Here for good. Cycle. |
Standard Chartered Bank |
Interspace Communications |
| 3 |
Mall Activation @ scale |
Gionee S6s |
Rapport Outdoor Media |
| 4 |
The Priceless Shirt |
Arvind Mills |
The Social Street |
| 5 |
Made for each other |
Goodricke |
Posterscope India |
| 6 |
Tea Garden in a store |
Goodricke |
Posterscope India |
| 301. Best Outdoor Plan - Strategy |
| S.NO. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Airtel Open Network |
Airtel |
Milestone Brandcom |
| 2 |
Recharge with Fresh Air |
Vodafone India Limited |
Kinetic Advertising India Pvt Ltd |
| 3 |
Ola Share |
Ola Share |
Milestone Brandcom |
| 4 |
India's 1st ROI driven OOH Campaign |
Nissan Terrano |
Ecosys OOH & OMD |
| 5 |
Eighteen Plus a lot more |
Eighteen Plus Duets |
The Social Street |
| 6 |
Vodafone m-pesa Green Currency |
Vodafone India Limited |
Kinetic Advertising India Pvt Ltd |
| 7 |
Dabur Vatika Lajja Kavach |
Dabur Vatika |
Milestone Brandcom |
| 8 |
Marvellous Creations Launch |
Cadbury Dairy Milk Marvellous Creations |
Posterscope India |
| 302. Most Effective Outdoor Plan |
| S.NO. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Vodafone- Rain Water Harvesting Billboard |
Vodafone India Limited |
Kinetic Advertising India Pvt Ltd |
| 2 |
Dabur Vatika Lajja Kavach |
Dabur Vatika |
Milestone Brandcom |
| 3 |
Airtel Iluminated wall painting |
Airtel |
Milestone Brandcom |
| 4 |
Live your favourite Retro Song |
Big Fm 92.7 |
Milestone Brandcom |
| 5 |
The Raymond Store. Festivities in Store |
The Raymond Store |
Madison OOH |
| 6 |
It’s Fantastico |
Tiago |
Madison OOH |
| 401. Telecom Product & services |
| S.NO. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Recharge with Fresh Air |
Vodafone India Limited |
Kinetic Advertising India Pvt Ltd |
| 2 |
Vodafone- Rain Water Harvesting Billboard |
Vodafone India Limited |
Kinetic Advertising India Pvt Ltd |
| 3 |
Airtel Open Network |
Airtel |
Milestone Brandcom |
| 4 |
Airtel Illuminated wall Painting |
Airtel |
Milestone Brandcom |
| 5 |
Inflight Announcement |
Gionee |
Rapport Outdoor Media |
| 402. Banking, Financial Services & Insurance |
| S.NO. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
WORLD'S FIRST HANDWRITTEN BILLBOARD |
Standard Chartered Bank |
Interspace Communications |
| 2 |
IDBI Angry Babies |
IDBI Federal Life Insurance |
The Social Street |
| 3 |
#OneStepCloser BQS #TheBestSign |
Standard Chartered Bank |
Interspace Communications |
| 4 |
ICICIPru - YOLO |
ICICI Prudential Life |
Laqshya Media Group |
| 5 |
SCB Here for good. Cycle. |
Standard Chartered Bank |
Interspace Communications |
| 6 |
Do Your Homework |
Axis Mutual Funds |
The Social Street |
| 7 |
Fair Play Gold Loan Festival |
Muthoot Finance |
Posterscope India |
| 403. Entertainment & Media |
| S.NO. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Ambient Projection & Lighting Campaign |
Pink TV Premiere |
Active Media Innovations |
| 2 |
Mobile Based Holographic 3D Ganapati |
Star Pravah |
Active Media Innovations |
| 3 |
Eighteen Plus a lot more |
Eighteen Plus Duets |
The Social Street |
| 4 |
Happy Dogs Happy Diwali |
Carnival Cinemas |
The Social Street |
| 5 |
Disruptive Out-Of-Home |
Zee Zindagi |
Ecosys OOH |
| 404. Automobiles |
| S.NO. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Swift Push Your Limit |
Maruti Suzuki Swift |
Laqshya Media Group |
| 2 |
Do You Vespa ! |
Piaggio India Pvt Ltd |
Posterscope India |
| 3 |
Whatever it Takes |
Tata Hexa |
Madison OOH |
| 4 |
Ertiga - The LUV Break |
Maruti Suzuki Ertiga |
Laqshya Media Group |
| 5 |
#MadeOfGreat Messi Launch |
Tata Motors Limited |
Interspace Communications |
| 6 |
Up Above The World So High |
Tiago |
Madison OOH |
| 7 |
The legend now unleashed |
FORD INDIA PRIVATE LIMITED |
Kinetic Advertising India Pvt Ltd |
| 405. FMCG |
| S.NO. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Dabur Vatika Lajja Kavach |
Dabur Vatika |
Milestone Brandcom |
| 2 |
Smile to be Surprised |
Britannia Good Day |
The Social Street |
| 3 |
Dynamic LED Signage |
Thums Up |
Glostar |
| 4 |
What A Proof Of Waterproofing |
Dr Fixit |
Madison OOH |
| 5 |
Perfect whiff... All Day Long |
ENGAGE |
Madison OOH |
| 6 |
Relaunch - #FellTheFizz |
Appy Fizz |
Posterscope India |
| 406. e-Commerce |
| S.NO. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
The Elevator Prank |
Ola Cabs |
Ecosys OOH |
| 2 |
Unboxing Happy Moments |
Snapdeal |
Madison OOH |
| 3 |
Dynamic OOH |
Taxi For Sure |
Ecosys OOH |
| 4 |
Tyohar Bade Dilwala |
Amazon |
Rapport Outdoor Media |
| 5 |
#Mombeagirlagain |
Amazon |
Rapport Outdoor Media |
| 407. Public Service/Corporate Social Responsibility |
| S.NO. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Recharge with Fresh Air |
Vodafone India Limited |
Kinetic Advertising India Pvt Ltd |
| 2 |
Dabur Vatika Lajja Kavach |
Dabur Vatika |
Milestone Brandcom |
| 3 |
Mirror - Girls Super League |
TImes Girls Soccer League |
Laqshya Media Group |
| 4 |
The Real-Time Billboard |
Ola Cabs |
Ecosys OOH |
| 5 |
Ambient Projection & Lighting Campaign |
Pink TV Premiere |
Active Media Innovations |
| 6 |
Bring Them Back |
Star Jalsha/West Bengal Police |
The Social Street |
| 7 |
Every Life is Important Save the Tiger |
Tiger Day 2016 |
Madison OOH |
| 8 |
Vodafone m-pesa Green Currency |
Vodafone India Limited |
Kinetic Advertising India Pvt Ltd |
| 9 |
Mukhota - The Life Saving Mask |
Work In India |
Kinetic Advertising India Pvt Ltd |
| 408. Travel & Liesure |
| S.NO. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
The Elevator Prank |
Ola Cabs |
Ecosys OOH |
| 2 |
Ola Share |
Ola Share |
Milestone Brandcom |
| 3 |
Club Mahindra Kerala - 4D Augmented Reality Engagement |
Club Mahindra |
Active Media Innovations |
| 4 |
The BigPack |
American Tourister |
The Social Street |
| 5 |
The Real-Time Billboard |
Ola Cabs |
Ecosys OOH |
| 6 |
Dynamic OOH |
Taxi For Sure |
Ecosys OOH |
| 7 |
Wildcraft- Let it Rain |
Wildcraft |
Milestone Brandcom |
| 409. Beverages & Food |
| S.NO. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Organic India |
Organic India |
Milestone Brandcom |
| 2 |
Taking the Red Carpet to Dharavi |
Britannia |
The Social Street |
| 3 |
Jiyo Lightum Light with Perk at Audio Wala Bus Stand |
Cadbury - Perk |
Vritti Sloutions Ltd |
| 4 |
GIVE 100%, LIVE 100% |
Riso Oil |
Alakh advertising and Publicity Pvt Ltd |
| 5 |
Krispy Kreme The Mouth Watering Billboard |
Krispy Kreme |
Laqshya Media Group |
| 411. Others (like corporate/ Consumer Durables/ etc) |
| S.NO. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Life Story |
Wood Arts |
The Social Street |
| 2 |
A green shelter to that made the air better! |
Blue Star Air Purifiers |
Madison OOH |
| 3 |
FitBit flaunts technology for fitness at Delhi Airport |
Fitbit |
TIM Delhi Airport Advertising Pvt. Ltd. |
| 4 |
Not too hot Not too cold |
Blue Star Air Conditioners |
Madison OOH |
| 5 |
Capgemini Project G |
Capgemini MyJashn |
Laqshya Media Group |
| 501. Synergy Award |
| S.NO. |
Campaign Title |
Brand Name |
Agency Name |
| 1 |
Vodafone- Rain Water Harvesting Billboard |
Vodafone India Limited |
Kinetic Advertising India Pvt Ltd |
| 2 |
The Real-Time Billboard |
Ola Cabs |
Ecosys OOH |
| 3 |
Whatever it Takes and More |
Tata Hexa |
Madison OOH |
| 4 |
Star Plus - Siya Ke Ram |
Star Plus - Siya Ke Ram |
Milestone Brandcom |
| 5 |
Eighteen Plus a lot more |
Eighteen Plus Duets |
The Social Street |
| 6 |
Recharge with Fresh Air |
Vodafone India Limited |
Kinetic Advertising India Pvt Ltd |