101. Innovative Use of Existing Medium |
Part 1 - 
Part 2 -
|
| S.NO. |
Campaign - Brand Name |
Agency Name |
WINNER |
| 1 |
Vodafone India Limited- Vodafone_Shower of Happiness |
Kinetic Advertising India Pvt Ltd |
Bronze |
| 2 |
Blue Star Air Purifiers- A green shelter to that made the air better! |
Madison OOH |
Gold |
| 3 |
Tata Hexa- Whatever it Takes |
Madison OOH |
Gold |
| 102. Innovative Creation of a New Medium
|
| S.NO. |
Campaign - Brand Name |
Agency Name |
WINNER |
| 1 |
Eighteen Plus Duets- Eighteen Plus a lot more |
The Social Street |
Silver |
| 2 |
Dabur Vatika Lajja Kavach |
Milestone Brandcom |
Gold |
| 103. Best / Innovative Brand Fit within Existing Media
|
| S.NO. |
Campaign - Brand Name |
Agency Name |
WINNER |
| 1 |
Myntra - Sports Collection |
Milestone Brandcom |
Bronze |
| 2 |
Ford India Pvt. Ltd.- The legend now unleashed |
Kinetic Advertising India Pvt Ltd |
Gold |
| 201. Most Innovative Use of Digital OOH Media
|
| S.NO. |
Campaign Title |
Agency Name |
WINNER |
| 1 |
Standard Chartered Bank- #OneStepCloser BQS #TheBestSign |
Interspace Communications |
Bronze |
| 2 |
Britannia Good Day- Smile to be Surprised |
The Social Street |
Silver |
| 3 |
Ola Cabs- The Real-Time Billboard |
Ecosys OOH |
Gold |
| 202. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment |
Part 1 -
Part 2 -
|
| S.NO. |
Campaign - Brand Name |
Agency Name |
WINNER |
| 1 |
Goodricke- Tea Garden in a store |
Posterscope India |
Bronze |
| 301. Best Outdoor Plan - Strategy |
| S.NO. |
Campaign - Brand Name |
Agency Name |
WINNER |
| 1 |
Nissan Terrano- India's 1st ROI driven OOH Campaign |
Ecosys OOH & OMD |
Bronze |
| 2 |
Cadbury Dairy Milk Marvellous Creations Launch |
Posterscope India |
Silver |
| 302. Most Effective Outdoor Plan |
| S.NO. |
Campaign Title |
Agency Name |
Winner |
| 1 |
Tiago- It’s Fantastico |
Madison OOH |
Bronze |
| 2 |
Big FM 92.7- Live your favourite Retro Song |
Milestone Brandcom |
Silver |
| 401. Telecom Product & Services
Part 1 -
Part 2 -
|
| S.NO. |
Campaign Title |
Agency Name |
Winner |
| 3 |
Airtel Illuminated Wall Painting |
Milestone Brandcom |
Bronze |
| 2 |
Vodafone India Ltd.- Rain Water Harvesting Billboard |
Kinetic Advertising India Pvt Ltd |
Silver |
| 1 |
Vodafone India Ltd.- Recharge with Fresh Air |
Kinetic Advertising India Pvt Ltd |
Gold |
| 402. Banking, Financial Services & Insurance
|
| S.NO. |
Campaign Title |
Agency Name |
Winner |
| 1 |
Standard Chartered Bank- World's First Handwritten Billboard |
Interspace Communications |
Silver |
| 2 |
Standard Chartered Bank- #OneStepCloser BQS #TheBestSign |
Interspace Communications |
Silver |
| 3 |
IDBI Federal Life Insurance- IDBI Angry Babies |
The Social Street |
Gold |
| 403. Entertainment & Media
Part 1 -
Part 2 -
|
| S.NO. |
Campaign Title |
Agency Name |
Winner |
| 1 |
Eighteen Plus Duets- Eighteen Plus a lot more |
The Social Street |
Bronze |
| 2 |
Carnival Cinemas- Happy Dogs Happy Diwali |
The Social Street |
Silver |
| 3 |
Pink TV Premiere- Ambient Projection & Lighting Campaign |
Active Media Innovations |
Gold |
| 404. Automobiles
|
| S.NO. |
Campaign Title |
Agency Name |
Winner |
| 1 |
Tiago- Up Above The World So High |
Madison OOH |
Bronze |
| 2 |
Ford India Pvt. Ltd.- The legend now unleashed |
Kinetic Advertising India Pvt Ltd |
Silver |
| 3 |
Tata Hexa- Whatever it Takes |
Madison OOH |
Gold |
| 405. FMCG
|
| S.NO. |
Campaign Title |
Agency Name |
Winner |
| 1 |
Appy Fizz- Relaunch - #FellTheFizz |
Posterscope India |
Silver |
| 2 |
ENGAGE- Perfect whiff... All Day Long |
Madison OOH |
Gold |
| 406. e-Commerce
|
| S.NO. |
Campaign Title |
Agency Name |
Winner |
| 1 |
Snapdeal- Unboxing Happy Moments |
Madison OOH |
Silver |
| 2 |
Ola- Taxi For Sure- Dynamic OOH |
Ecosys OOH |
Gold |
| 407. Public Service/Corporate Social Responsibility
|
| S.NO. |
Campaign Title |
Agency Name |
Winner |
| 1 |
Pink TV Premiere- Ambient Projection & Lighting Campaign |
Active Media Innovations |
Silver |
| 2 |
Work In India- Mukhota - The Life Saving Mask |
Kinetic Advertising India Pvt Ltd |
Gold |
| 408. Travel & Leisure
|
| S.NO. |
Campaign Title |
Agency Name |
Winner |
| 1 |
Club Mahindra Kerala - 4D Augmented Reality Engagement |
Active Media Innovations |
Bronze |
| 2 |
Wildcraft- Let it Rain |
Milestone Brandcom |
Bronze |
| 409. Beverages & Food
Part 1 -
Part 2 -
|
| S.NO. |
Campaign Title |
Agency Name |
Winner |
| 1 |
Krispy Kreme The Mouth Watering Billboard |
Laqshya Media Group |
Silver |
| 411. Others (like corporate/ Consumer Durables/ etc)
|
| S.NO. |
Campaign Title |
Agency Name |
Winner |
| 1 |
Blue Star Air Conditioners- Not too hot Not too cold |
Madison OOH |
Silver |
| 2 |
Wood Arts- Life Story |
The Social Street |
Gold |
| 501. Synergy Award
Part 1 -
Part 2 -
|
| S.NO. |
Campaign Title |
Agency Name |
Winner |
| 1 |
Star Plus - Siya Ke Ram |
Milestone Brandcom |
Bronze |
| 2 |
Eighteen Plus Duets- Eighteen Plus a lot more |
The Social Street |
Silver |
| 3 |
Ola Cabs- The Real-Time Billboard |
Ecosys OOH |
Gold |
|
OOH Campaign of the Year |
TIE: Ola Cabs- The Real-Time Billboard/ Tata Hexa- Whatever it Takes |
|
|
OOH Media Agency of the year |
Madison OOH |
|
|
OOH Creative Agency of the Year |
Madison OOH |
|
|
OOH Advertiser of the Year |
TIE: OLA & Tata |
|
|
OOH Person of the Year |
Soumitra Bhattacharya, Madison OOH |
|
|
Lifetime Achievement of the year |
Pramod Bhandula, JCDecaux |