Theme:Redefining OOH
10:00 AM : Inauguration
10:15 AM : Keynote Address
11:00 AM : Panel Discussion: Sign of the Times:
OOH Will Always be Relevant
12:00 PM : Case Studies in OOH Marketing
1:00 PM : Lunch
2:00 PM : Presentations: Regulating
Outdoor Advertising – Issue & Resolutions
2:45 PM : Panel Discussion: Measuring
OOH
3:30 PM : Tea Break
4:00 PM : Presentations: Creativity
in OOH Advertising
4:45 PM : Presentations: Investing
in OOH Media Assets
5:30 PM : Panel Discussion: Return
on Innovation (in OOH Advertising and Digital Signage)
6:15 PM : Valedictory Address
7:00 PM : Conference Concludes
8:00 PM : Awards