About TV advertising awards 2014

The advertising and marketing sector in India has seen a projected growth of 12.8% in TV ads and 35% in digital ads this year whereas print is projected to witness 8% growth compared to 4% in 2013.

This growth has likely been in retail advertisement expenditure, driven by more and more players getting into the F&B segment, e-commerce gaining a foothold in the country, and local players entering the market. In the automobiles sector, the focus of two-wheelers on rural areas could lead to more launches by current players and, subsequently, more advertising spends. The telecom sector has grown too, on the back of increased smartphone penetration and service providers bringing down prices for 3G schemes; this could result in greater competition and, resultantly, higher advertisement spends.

Being on the forefront of appreciating and recognising the best in media industry, exchange4media group is excited to launch Prime Time Awards, taking place on 22 ^nd January, 2015 in Mumbai, a premier initiative to recognise and reward the best television advertising work being done by creative advertising and media agencies.

Prime Time Awards strive to be the most prestigious awards that anyone in India can win for creativity, innovation, planning and buying in TV advertising. That’s because TV advertising awards 2014 are the only dedicated awards for advertising in this medium and the winners are selected out of best work the country has seen in the past one year by a jury consisting of highly knowledgeable, fair and respected industry professionals.