1. Effectiveness
I. Best Use of Radio
To recognize advertising or a promotional activity on radio that has shown a measurable or proven impact on a client's business in terms of consumer behaviour, brand image, sales or any other standard measure
Judging Criteria
II. Best Use of Radio for a Launch
To recognize effectiveness of an advertising or a promotional activity on radio that has been used for the launch of a new product or service.
Judging Criteria
III. Best Use of Radio for Long term Effectiveness
To recognize effectiveness of advertising or a promotional activity on radio which has run from the period 1st January 2012 and 31st December, 2014 with proof that radio was a key to the activity's success
Judging Criteria
IV. Best Use of Branded Content or Sponsorship on Radio
To recognize innovation and effectiveness of a branded or sponsored radio program featuring content creation, product placement or product association.
Judging Criteria
V. Best First Time Effective Use of Radio
Best use of Brands using Radio media effectively for the first time between 1st January 2012 and 31st December 2014. (Please mention the launch date of the campaign)
Judging Criteria
2. Creativity
I. Best Campaign
To recognize creative excellence in the writing and production of two or more linked client commercials devised as a strategic campaign.
Judging Criteria
II. Best Single Commercial-FMCG
To recognize creative excellence in the writing and production of a single effective radio commercial in the FMCG products category.
Judging Criteria
III. Best Single Commercial- Pharmaceutical, Healthcare, Cosmetics & Toiletries
To recognize creative excellence in the writing and production of a single effective radio commercial in the Pharmaceutical, Healthcare, Cosmetics & Toiletries products category.
IV. Best Single Commercial- Consumer durables
To recognize creative excellence in the writing and production of a single effective radio commercial in the Consumer Durables products category.
Judging Criteria
V. Best Single Commercial- Insurance , Banking & Financial services
To recognize creative excellence in the writing and production of a single effective radio commercial in the Insurance Banking & Financial Services products category.
Judging Criteria
VI. Best Single Commercial- IT, Telecommunications & Digital Media
To recognize creative excellence in the writing and production of a single effective radio commercial in the IT, Telecommunications & Digital Media products category.
Judging Criteria
VII. Best Single Commercial- Media & Entertainment (TV Shows/Films)
To recognize creative excellence in the writing and production of a single effective radio commercial in the Media & Entertainment products category.
Judging Criteria
VIII. Best Single Commercial- Services
To recognize creative excellence in the writing and production of a single effective radio commercial in the Services Industry.
Judging Criteria
IX. Best Single Commercial- Automobiles
To recognize creative excellence in the writing and production of a single effective radio commercial in the Automobiles products category.
Judging Criteria
X. Best Single Commercial- Real Estate
To recognize creative excellence in the writing and production of a single effective radio commercial in the Real Estate products category.
Judging Criteria
XI. Best Single Commercial- Retail & Fashion
To recognize creative excellence in the writing and production of a single effective radio commercial in the Retail & Fashion products category.
Judging Criteria
XII. Best Single Commercial- Public Service
To recognize creative excellence in the writing and production of a single effective radio commercial in the Public Service category.
Judging Criteria
XIII. Best Single Commercial- Corporate
To recognize creative excellence in the writing and production of a single effective radio commercial to promote a company or a corporate entity.
Judging Criteria
XIV. Best First Time Creative
Brands using Radio media most creatively for the first time between 1st January 2012 and 31st December 2014. (Please mention the launch date of the campaign)
Judging Criteria
3. Promotions
I. Best On Air Promotion for a Client (Single Station)
To recognize excellence in radio promotion for an idea or concept that makes the most effective and creative use of radio for a client on a single station.
Judging Criteria
II. Best On Air Promotion for a Client (Multiple Station)
To recognize excellence in radio promotion for an idea or concept that makes the most effective and creative use of radio for a client on multiple stations.
Judging Criteria
III. Best On Ground Promotion by a Single Station for a Client (Single Station)
To recognize excellence in the use of radio for an on-ground promotion for a client at a single location.
Judging Criteria
IV. Best On Ground Promotion by a Network of Radio Stations for a Client (Multiple Station)
To recognize excellence in the use of radio for an on-ground promotion for a client at multiple locations.
Judging Criteria
V. Best On Air Promotion by a Single Radio Station for Self (Sponsored by a Client)
To recognize excellence in an on-air promotion by a single radio station for self, which is sponsored by a client.
Judging Criteria
VI. Best On Air Promotion by a Network of Radio Stations for Self (Sponsored by a Client)
To recognize excellence in an on-air promotion by a network of stations for self, which is sponsored by a client.
Judging Criteria
VII. Best On Ground Promotion by a Single Radio Station for Self (Sponsored by a Client)
To recognize excellence in an on-ground promotion by a single radio station for self, which is sponsored by a client.
Judging Criteria
VIII. Best on Ground Promotion by a Network of Stations for self (Sponsored by a client)
To recognize excellence in an on-ground promotion by a network of stations for self, which is sponsored by a client.
Judging Criteria
IX. Best Public Service Initiative by a Radio Station or a Network of Radio Stations
To recognize innovation and effectiveness of a public service initiative taken by a station or a network of stations.
Judging Criteria
X. Best First Time Promotion
Best use of Brands using Radio media for promotion for the first time between 1st January 2012 and 31st December 2014. (Please mention the launch date of the campaign)
Judging Criteria
4. Innovation
I. Best Radio Media Innovation
Brands that have used the radio in a unique manner whereby the advertising has very little or no content integration.
Judging Criteria
II. Best Use of Radio in Media Plan
Effective integration of radio as a key medium in the overall media plan of a brand to achieve their objectives.
Judging Criteria
III. Best Use of Multiple Radio Stations
Brands that have succeeded in localizing their national radio plan.
Judging Criteria
IV. Best Use of Sponsorship
Brands that have used sponsorship in a unique manner.
Judging Criteria
V. Most Unique Programming Concepts /Ideas
Most cutting edge programming idea that was original and delivered quantifiable/visible gains in listenership for the radio station.
Judging Criteria
VI. Best First Time Innovation
Best use of Brands using Radio media for innovation for the first time between 1st January 2012 and 31st December 2014. (Please mention the launch first date of the campaign).
Judging Criteria
VII. Best Digital/Web Streaming by a Radio/ Network
This category will recognise good work being done by radio company to reach out to their audience through other mediums ie digital/web
Judging Criteria
5. Excellence
I. Radio Media Agency of the year
Agency that gets the highest points from awards in the all categories.
II. Radio Advertising agency of the year
Agency that gets the highest points from awards in the all sections.
III. Radio Advertiser of the year
Advertiser that gets the highest points from awards in the all categories.
IV. RJ of the year
Open to nominations by the jury along with the entries sought.