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exchange4media Golden mikes 2015 Radio Advertising Awards
Category: Effectiveness
Sub-Category: Best Use of Radio(E101)
S. No. Entry Name Entrant Name Client
1 Clinic plus Reliance Broadcast Network Limited Clinic plus/HUL
2 Honda Amaze Reliance Broadcast Network Limited Honda Amaze 
3 HUL’s Sunlight Living Challenge Red FM HUL
4 Le ChaloKhushiyan Madison Media Pinnacle Cadbury Celebrations
5 Lice Negative to Life positive Madison Media Marico Ltd
6 Radio Ki Pheli Picture Mindshare HUL/ Clinic Plus
7 Radio Stations Confused Madison Media Pinnacle Cadbury Celebrations
 
Category: Effectiveness
Sub-Category: Best Use of Radio for a Launch(E102)
S. No. Entry Name Entrant Name Client
1 PREETHI ONAM PONNONAM Carat Media Services Preethi
2 Purani Jeans Radio Mirchi Radio Mirchi
3 Launch Campaign - Indigo Live Music Bar Indigo 91.9 Indigo Live Music Bar
4 RADIOCITY INDIA's RAWSTAR Music Broadcast Pvt. Ltd. INDIA's RAWSTAR - STAR PLUS
5 City First Loyalty Program Music Broadcast Private Limited Radio City 91.1
6 Vodafone Music Campaign Ogilvy & Mather Vodafone
 
Category: Effectiveness
Sub-Category: Best Use of Radio for Long term Effectiveness(E103)
S. No. Entry Name Entrant Name Client
1 BillaRanga Reliance Broadcast Network Limited Bharti Cement
2 Lice Negative to Life positive Madison Media Marico Ltd
3 Ponds Ki kahaniNeeleshMisra Ki Zubani Mindshare HUL-Ponds cold cream
4 Reverse Quiz Radio Mango Pittapillil Agencies
5 Gujarat Tourism 'RannUtsav' Ogilvy & Mather Gujarat Tourism
6 CloseupAntakshari ne loota UP, BIharaur Jharkhand Mindshare Closeup Toothpaste
 
Category: Effectiveness
Sub-Category: Best Use of Branded Content or Sponsorship on Radio(E104)
S. No. Entry Name Entrant Name Client
1 Golden Voice Reliance Broadcast Network Limited benedryl
2 Lice Negative to Life positive Madison Media Marico Ltd
3 Honda Amaze Reliance Broadcast Network Limited Honda Amaze
4 Clinic plus Reliance Broadcast Network Limited Clinic plus
5 FAL Reliance Broadcast Network Limited FAL
6 Radio Ki Pheli Picture Mindshare HUL/ Clinic Plus
7 Shudh Gorakhpur Mera Gorakhpur Radio Mantra 91.9 FM Shudh Plus Pan Masala
8 Aasha Radio Mantra UN Women, South East Asia
 
Category: Effectiveness
Sub-Category: Best First Time Effective Use of Radio(E105)
S. No. Entry Name Entrant Name Client
1 FAL Reliance Broadcast Network Limited FAL
2 Lice Negative to Life positive Madison Media Marico Ltd
3 Clinic Plus Reliance Broadcast Network Limited Clinic plus
4 Ankhein Kholo, Compare Karo PolicyBazaar.com PolicyBazaar.com
5 Arise Radio Cricket Radio City 91.1 FM Arise India
 
Category: Creativity
Sub-Category: Best Campaign(C101)
S. No. Entry Name Entrant Name Client
1 Radio Ki PheliPicture Mindshare HUL/ Clinic Plus
2 Child Labour Radio Mango Radio Mango
3 Alta Monte 4 & 5 Bedroom Residences Law & Kenneth Saatchi & Saatchi Omkar Realtors & Developers
4 WaghBakri Campaign (Theatrical &Garmahat) Scarecrow Communications WaghBakri
5 OLX - Sikapatte Smart Sampathu Radio City 91.1 OLX
6 KHUD KISHORE KUMAR Music Broadcast Pvt. Ltd. RADIOCITY
7 Home Centre - 'No two homes will be the same' Campaign Ogilvy &mather Home Centre
8 Amul Macho 'Testiclemonials' Ogilvy & Mather Amul Macho
9 Vodafone Music Campaign Ogilvy & Mather Vodafone
 
Category: Creativity
Sub-Category: Best Single Commercial-FMCG (C102)
S. No. Entry Name Entrant Name Client
1 All Out Singing Mosquitos Radio Mirchi ALL OUT
2 Theatrical Scarecrow Communications WaghBakri
3 CenterFresh - Silence Zone 'Librarian' Ogilvy & Mather Perfetti Van Melle
4 CenterFreshPaan - ThooThoo 'Neighbour' Ogilvy & Mather Perfetti Van Melle
5 CenterFreshPaan - ThooThoo 'Couple' Ogilvy & Mather Perfetti Van Melle
6 CenterFresh 'Fighting' Ogilvy & Mather Perfetti Van Melle
7 CenterFresh - Zubaan - E - Election Ogilvy & Mather Perfetti Van Melle
8 CenterFresh 'Zubaan - E - Call Centre' Ogilvy & Mather Perfetti Van Melle
 
Category: Creativity
Sub-Category: Best Single Commercial- Pharmaceutical, Healthcare, Cosmetics & Toiletries(C103)
S. No. Entry Name Entrant Name Client
1 ENO DB CORP. LTD. (RADIO DIVISION) MIND SHARE WORLD
2 Santasa Fertility Clinic KAL Radio (Red FM) Santasa Fertility Clinic
3 Moods Planet Club FM Cochin HLL - Moods
 
Category: Creativity
Sub-Category: Best Single Commercial- Consumer durables(C104)
S. No. Entry Name Entrant Name Client
1 VARUN PUMPS DB CORP. LTD. (RADIO DIVISION) La-Gajjar Machineries
2 Havells Couple Reliance Broadcast Network Limited Havells
3 Havells Dream Girl Reliance Broadcast Network Limited Havells
4 Laavange Scarecrow Communications NITCO Tiles
5 Home Centre - No two homes will be the same 'Router' Ogilvy & Mather Home Centre
6 Home Centre - No two homes will be the same 'Robbery' Ogilvy & Mather Home Centre
 
Category: Creativity
Sub-Category: Best Single Commercial- Insurance , Banking & Financial services(C105)
S. No. Entry Name Entrant Name Client
1 HDFC DB CORP. LTD. (RADIO DIVISION) HDFC STANDARD LIFE
2 Max Life Insurance Young Singing Stars Digital Radio (Delhi) Broadcasting Limited Max Life Insurance
3 Ehmiyat Scarecrow Communications Reliance Mutual Funds
4 Guide Scarecrow Communications Reliance Mutual Funds
 
Category: Creativity
Sub-Category: Best Single Commercial- IT, Telecommunications & Digital Media(C106)
S. No. Entry Name Entrant Name Client
1 Idea Cellular Husband-Wife Radio Mirchi Idea Cellular
2 Tata_Docomo DB CORP. LTD. (RADIO DIVISION) Tata Teleservices
3 UHD TV THOUGHT BLURB Reliance Digital
4 Ditto TV Ditto TV Ditto TV
5 Vodafone 8000 Stores Digital Radio (Delhi) Broadcasting Limited Vodafone
6 Vodafone Music App 'Dil' Ogilvy & Mather Vodafone
7 Vodafone Music App 'Naina' Ogilvy & Mather Vodafone
 
Category: Creativity
Sub-Category: Best Single Commercial- Media & Entertainment (TV Shows/Films)(C107)
S. No. Entry Name Entrant Name Client
1 Child Labour Radio Mango Radio Mango
2 DC International Book Fest Radio Mango DC Books
3 EPIC Launch Radio Spot Hindi - Bose EPIC Television Networks Pvt. Ltd. The EPIC Channel
4 Azaadi Scarecrow Communications Radio City
5 Music Scarecrow Communications Hungama
6 Dad Scarecrow Communications Zee Classic
7 JhalakkiJhalak Radio City par Radio City Colors– Viacom
 
Category: Creativity
Sub-Category: Best Single Commercial- Services(C108)
S. No. Entry Name Entrant Name Client
1 Draupadi Scarecrow Communications BedBathMore.com
2 Mosquito Scarecrow Communications BedBathMore.com
3 Gujarat Tourism Trailers 'Birds of Gujarat' Ogilvy & Mather Gujarat Tourism
4 Gujarat Tourism Trailers 'Velavadaar' Ogilvy & Mather Gujarat Tourism
5 Gujarat Tourism Trailers 'Wild Ass' Ogilvy & Mather Gujarat Tourism
6 Gujarat Tourism Trailers 'Udvada' Ogilvy & Mather Gujarat Tourism
 
Category: Creativity
Sub-Category: Best Single Commercial- Automobiles(C109)
S. No. Entry Name Entrant Name Client
1 Naino me sapna DB CORP. LTD. (RADIO DIVISION) TATA
2 HP_Cruze_Oil DB CORP. LTD. (RADIO DIVISION) HP
3 Mahindra Xylo DB CORP. LTD. (RADIO DIVISION) Mahindra Xylo
4 MAHINDRA SCORPIO DB CORP. LTD. (RADIO DIVISION) Mahindra & Mahindra
5 Honda Amaze Reliance Broadcast Network Limited Honda Amaze
6 Maruti Suzuki Dzire Club FM Cochin Maruti Suzuki
 
Category: Creativity
Sub-Category: Best Single Commercial- Real Estate(C110)
S. No. Entry Name Entrant Name Client
1 Akriti orchid DB CORP. LTD. (RADIO DIVISION) Akriti Group
2 LIFESTYLE BLU DB CORP. LTD. (RADIO DIVISION) Digjyoti Group
3 The Metrozone Anniversary Campaign Sanklecha Constructions Pvt. Ltd. Sanklecha
4 Alta Monte 4 & 5 BHK - DO CHAVANNIYA Law & Kenneth Saatchi &Saatchi Omkar Realtors &Developers
5 CeeDeeYes Radio City CeeDeeYes
 
Category: Creativity
Sub-Category: Best Single Commercial- Retail & Fashion(C111)
S. No. Entry Name Entrant Name Client
1 TITAN DB CORP. LTD. (RADIO DIVISION) TITAN
2 chhayanikasarees DB CORP. LTD. (RADIO DIVISION) Chhayanikasaarees
3 Hanumaan Radio Mirchi Mehidpurwala
4 Agar 15 August NahiHota THOUGHT BLURB Reliance Digital
5 Distracted!!! Radio Mantra 91.9 FM Firayalal
6 Babuji Series Scarecrow Communications Only VIMAL
 
Category: Creativity
Sub-Category: Best Single Commercial- Public Service(C112)
S. No. Entry Name Entrant Name Client
1 Vote for Chotu Radio Mantra 91.9 FM Save the Children
2 Hindi Diwas - Muhavare R K Swamy BBDO Private Limited Amar Ujala
3 Renupadhnachahatihain music broadcast private limited Round Table India
4 The Outdoors Ogilvy & Mather Mumbai Police
5 Independence Day Heroes Club FM Cochin Club FM
6 Vogue Empower 'Roshni' Ogilvy & Mather Vogue Empower
7 Vogue Empower 'Jyoti' Ogilvy & Mather Vogue Empower
 
Category: Creativity
Sub-Category: Best Single Commercial- Corporate(C113)
S. No. Entry Name Entrant Name Client
1 Maa THOUGHT BLURB Reliance Digital
2 Agar 15 August NahiHota THOUGHT BLURB Reliance Digital
3 Gujarat Tourism Trailers 'Wild Ass' Ogilvy & Mather Gujarat Tourism
4 Gujarat Tourism Trailers 'Velavadaar' Ogilvy & Mather Gujarat Tourism
5 Gujarat Tourism Trailers 'Udvada' Ogilvy & Mather Gujarat Tourism
6 Gujarat Tourism Trailers 'Birds of Gujarat' Ogilvy & Mather Gujarat Tourism
7 Gujarat Tourism Trailers 'Navratri' Ogilvy & Mather Gujarat Tourism
 
Category: Creativity
Sub-Category: Best First Time Creative(C114)
S. No. Entry Name Entrant Name Client
       
1 BRITISH ENGLISH INST DB CORP. LTD. (RADIO DIVISION) BRITISH ENGLISH INST
2 JUST DOG DB CORP. LTD. (RADIO DIVISION) Just Dogs
3 Sour Marbels Campaign Ogilvy & Mather Perfetti Van Melle
4 Amul Macho 'Testiclemonials' Ogilvy & Mather Amul Macho
5 Vogue Empower 'Prayer' Ogilvy & Mather Vogue Empower
 
Category: Promotion
 
Category: Promotion
Sub-Category: Best On Air Promotion for a Client (Single Station)(P101)
S. No. Entry Name Entrant Name Client
1 MIRCHI LOVE-RAATRE Radio Mirchi Select Citywalk
2 Ponds Ki kahaniNeeleshMisra Ki Zubani Mindshare HUL-Ponds cold cream
3 Radio Ki Pheli Picture Mindshare HUL/ Clinic Plus
4 Reverse Quiz Radio Mango Pittapillil Agencies
5 Shudh Gorakhpur Mera Gorakhpur Radio Mantra 91.9 FM Shudh Plus Pan Masala
6 No Antivirus for HIV!!! Radio Mantra 91.9 FM Asia Development Research Institute (ADRI)
 
Category: Promotion
Sub-Category: Best On Air Promotion for a Client (Multiple Station)(P102)
S. No. Entry Name Entrant Name Client
1 7 UP Reliance Broadcast Network Limited 7 up
2 Honda Amaze Reliance Broadcast Network Limited Honda Amaze
3 SVLL Reliance Broadcast Network Limited SVLL
4 Reverse Quiz Radio Mango Pittapillil Agencies
5 Le ChaloKhushiyan Madison Media Pinnacle Cadbury Celebrations
6 Aasha Radio Mantra 91.9 FM UN Women, South East Asia
7 Hike Messenger-Chat Ke Side Effects GroupM Hike Messenger
 
Category: Promotion
Sub-Category: Best On Ground Promotion by a Single Station for a Client (Single Station) (P103)
S. No. Entry Name Entrant Name Client
1 PakkaHyderabadi Reliance Broadcast Network Limited Nano
2 ITC Ashirwaadsobcheychotpoteyporibaar Digital Radio (Delhi) Broadcasting Limited ITC
3 Coca cola presents Happiness at campus Radio city 91.1 FM Hindustan beverages (coca cola)
4 Issdiwalitodengeytaaleradiocitywale Music Broadcast Pvt. Ltd. TATA MOTORS
 
Category: Promotion
Sub-Category: Best On Ground Promotion by a Network of Radio Stations for a Client (Multiple Station) (P104)
S. No. Entry Name Entrant Name Client
1 Preethi ONAM PONNONAM Carat Media Services Philips India Ltd
2 Change Karo Save Karo Carat Media Services Philips India Ltd
3 Showcasing the Philips LED Lighting Potential Carat Media Services Philips India Ltd
4 7 UP Reliance Broadcast Network Limited 7 up
5 hajmola Reliance Broadcast Network Limited Hajmola
6 Decibel 2 Radio Mango Idea Cellular
 
Category: Promotion
Sub-Category: Best On Air Promotion by a Single Radio Station for Self (Sponsored by a Client) (P105)
S. No. Entry Name Entrant Name Client
1 MEETHI MIRCHI WITH ARIJIT SINGH Radio Mirchi O2 Events
2 Red FM Tulu Film Awards KAL Radio (Red FM) City Gold
3 Red Raas Red FM Red FM Ahmedabad
4 GANPATI GUARDS Music Broadcast Pvt. Ltd. RADIOCITY
 
Sub-Category: Best On Air Promotion by a Network of Radio Stations for Self (Sponsored by a Client)(P106)
S. No. Entry Name Entrant Name Client
       
1 Reverse Quiz Radio Mango Pittapillil Agencies
2 Mantra Cash Jack Pot Radio Mantra 91.9 FM Multi Brand Sponsorship
3 Aasha Radio Mantra 91.9 FM UN Women, South East Asia
 
Category: Promotion
Sub-Category: Best On Ground Promotion by a Single Radio Station for Self (Sponsored by a Client)(P107)
S. No. Entry Name Entrant Name Client
1 RED LiVE with Kapil Sharma RED FM Red fm
2 Red Ambari - Studio on Wheels KAL Radio (Red FM) Taxi for Sure
3 Bajaake Todega Red FM Red FM Pune
4 Red Raas Red FM Red FM Ahmedabad
5 Indigo 91.9 - Vodafone Battle Of The Bands Indigo 91.9 Vodafone
6 Radio City Blue Carpet - PK Music Broadcast Private Limited AIRWIL
7 Club Bash Club FM Cochin Infopark Cochin
 
Category: Promotion
Sub-Category: Best on Ground Promotion by a Network of Stations for self (Sponsored by a client)(P108)
S. No. Entry Name Entrant Name Client
1 OyeSunoFilmstarBano Oye! 104.8 FM Oye FM
2 BOLLYWOOD TO BORDER Oye! 104.8 FM Oye FM
3 Comedy Twins KAL Radio (Red FM) GopuNandilath G Mart
4 NattileTharam 5 Radio Mango Yamaha Alpha
5 Decibel 2 Radio Mango Idea Cellular
6 Radio City Super Singer Music Broadcast Private Limited Gandour Tourist
 
Category: Promotion
Sub-Category: Best Public Service Initiative by a Radio Station or a Network of Radio Stations(P109)
S. No. Entry Name Entrant Name Client
1 Raunaq Ki Dilli- Dus Lakh TereHaath RED FM Red fm
2 YehBhiMaaHain Red FM Red FM Pune
3 HudHud Cyclone Communicator Udaya FM Private Limited (Red FM) NA
4 Minus 1 Puff Radio Mango Radio Mango
5 EkMaa Ki Kahani Radio Mantra 91.9 FM Radio Mantra 91.9 FM
 
Category: Promotion
Sub-Category: Best First Time Promotion(P110)
S. No. Entry Name Entrant Name Client
1 7 UP Reliance Broadcast Network Limited 7 up
 
Category: Innovation
Sub-Category: Best Radio Media Innovation(I101)
S. No. Entry Name Entrant Name Client
1 Maveric - Transforming Assurance Vizeum India Marveric Systems Ltd
2 Lice Negative to Life positive Madison Media Marico Ltd
3 Radio kaTweeeeetstar Madison Media Godrej Corporate
4 Radio Ki Pheli Picture Mindshare HUL/ Clinic Plus
5 DC International Book Fest Radio Mango DC Books
6 Aash Radio Mantra 91.9 FM UN Women, South East Asia
7 Saridon Movie Review Piramal Enterprises Limited Piramal Enterprises- Saridon
 
Category: Innovation
Sub-Category: Best Use of Radio in Media Plan(I102)
S. No. Entry Name Entrant Name Client
1 Lice Negative to Life positive Madison Media Marico Ltd
2 Radio kaTweeeeetstar Madison Media Godrej Corporate
3 #timefornewlearning Pulp Strategy Communications Pvt Ltd Intel Technology India Pvt. Ltd.
4 Makemytrip Thursday Appy Hours! Mediacom Communications Pvt Ltd makemytrip.com
5 Radio Ki Pheli Picture Mindshare HUL/ Clinic Plus
 
Category: Innovation
Sub-Category: Best Use of Multiple Radio Stations(I103)
S. No. Entry Name Entrant Name Client
1 EVEREST On Star Plus Launch Campaign Star India Pvt Ltd Star India Pvt Ltd
2 VairathinNizhalgal Suryan FM NAC
3 CloseupAntakshari ne loota UP, BIharaur Jharkhand Mindshare Closeup Toothpaste
 
Category: Innovation
Sub-Category: Best Use of Sponsorship(I104)
S. No. Entry Name Entrant Name Client
1 Junior RJ Reliance Broadcast Network Limited Dabur
2 maiyaa Reliance Broadcast Network Limited maiyya
3 Chola MS Slice of Health Reliance Broadcast Network Limited Chola MS
4 Golden Voice Reliance Broadcast Network Limited benedryl
5 hajmola Reliance Broadcast Network Limited Hajmola
6 Ponds Ki kahaniNeeleshMisra Ki Zubani Mindshare HUL-Ponds cold cream
7 Saridon Presents Slappies 2014 Madison Media Sigma Saridon
 
Category: Innovation
Sub-Category: Most Unique Programming Concepts /Ideas(I105)
S. No. Entry Name Entrant Name Client
1 Clinic plus Reliance Broadcast Network Limited Clinic plus
2 MIRCHI STD CALL Radio Mirchi Radio Mirchi
3 Red FM kaWhatsApp Star Red FM Red FM Mumbai
4 Radio Ki Pheli Picture Mindshare HUL/ Clinic Plus
5 BARUIPUR TO BRAZIL Digital Radio (Delhi) Broadcasting Limited Digital Radio (Delhi) Broadcasting Limited
6 Indigo Birthday 24 Hour Broadcast Indigo 91.9 Programming Idea
7 KHUD KISHORE Music Broadcast Pvt. Ltd. RADIOCITY
 
Category: Innovation
Sub-Category: Best First Time Innovation(I106)
S. No. Entry Name Entrant Name Client
1 INVESTOR'S CLINIC - CHINESE REVOLUTION Radio Mirchi Investor's Clinic
2 Lice Negative to Life positive Madison Media Marico Ltd
3 FAL Reliance Broadcast Network Limited FAL
4 IsaiyumIsaiyum Suryan FM Pondy Ram Silks
5 City First Loyalty Program Music Broadcast Private Limited Radio City 91.1
 
Category: Innovation
Sub-Category: Best Digital/Web Streaming by a Radio/ Network(I107)
S. No. Entry Name Entrant Name Client
1 Bauaa RED FM Red fm
2 DR. LAL PATH LABS Digital Radio (Delhi) Broadcasting Limited DR. LAL PATH LABS
3 Baka Goes Viral Red FM Red FM Ahmedabad
4 Slappies 2014 - Saridon Digital Madison Media Sigma Saridon
5 Ek Kahani Aisi Bhi Digital Radio (Delhi) Broadcasting Limited Digital Radio (Delhi) Broadcasting Limited
6 Radio City Ghazal Music Broadcast Private Limited PlanetRadiocity.com
7 Radio City Fusion Music Broadcast Private Limited PlanetRadiocity.com
8 Slappies 2014 Music Broadcast Private Limited PlanetRadiocity.com
9 Radio City Tamil Music Broadcast Private Limited PlanetRadiocity.com
10 Ente Mobile Ente Click Club FM Cochin Vodafone