Winners 2011




Category  Agency/ Station  Client  Award
Effectiveness       
Best Use of Radio  MAXUS Parle Bronze
Best Use of Radio  RADIO CITY Yahoo  Silver
Best Use of Radio  MINDSHARE Pepsi  Gold
       
Best Use of Radio for a Launch  MINDSHARE  Pepsi   Bronze
Best Use of Radio for a Launch  Maxus  Ask Me - Infomedia 18   Silver
       
Best Use of Radio for Long Term Effectiveness LINTAS MEDIA GROUP A Maruti  Silver
Best Use of Radio for Long Term Effectiveness MEDIACOM  Procter & Gamble  Bronze
       
Creativity       
Best Campaign RADIO MIRCHI Mirchi Bronze
Best Campaign LEO BURNETT Bajaj Electricals Ltd Gold
Best Campaign CONTRACT ADVERTISING Cadbury  Gold
       
Best Single Commercial - FMCG 94.3 MY FM EMAMI FAIR & HANDSOME  Bronze
Best Single Commercial - FMCG OGILVY & MATHER PVT. LTD.  Perfetti Van Melle Bronze
Best Single Commercial - FMCG LOWE LINTAS Godrej Consumer Products ltd Silver
Best Single Commercial - FMCG CONTRACT ADVERTISING Cadbury  Gold
       
Best Single Commercial - Consumer Durables LEO BURNETT Bajaj Electricals Ltd Silver
Best Single Commercial - Consumer Durables 94.3 MY FM 94.3 MY FM Silver
Best Single Commercial - Consumer Durables OGILVY & MATHER PVT. LTD.  Pidilite Industries Ltd (Fevicol Marine) Gold
       
Best Single Commercial - IT, Telecommunications & Digital Media CONTRACT ADVERTISING Infomedia Ask Me  SILVER
Best Single Commercial - IT, Telecommunications & Digital Media OGILVY & MATHER PVT. LTD.  Vodafone Essar ltd  BRONZE
       
Best Single Commercial - Media & Entertainment RADIO MIRCHI Radio Mirchi BRONZE
       
Best Single Commercial - Automobiles LEO BURNETT Hindustan Petroleum Corporation BRONZE
       
Best Single Commercial - Public Service LEO BURNETT Saathi  Gold
Best Single Commercial - Public Service LEO BURNETT Saathi  Gold
       
Best Single Commercial - Corporate OGILVY & MATHER PVT. LTD.  Tourism Corporation of Gujarat BRONZE
       
Promotions      
Best On Air Promotion for a client(Single Station) 93.5 RED FM  Loop Mobile (India) Ltd  Silver
Best On Air Promotion for a client(Single Station) MEDIACOM  Skoda Auto India Pvt Ltd  Silver
Best On Air Promotion for a client(Single Station) MAXUS  Nokia India Ltd  Gold
       
Best On-Air Promotion for a Client (Multiple Stations) OGILVY & MATHER PVT. LTD.   Vodafone Essar Ltd   Silver
Best On-Air Promotion for a Client (Multiple Stations) OGILVY & MATHER PVT. LTD.   Vodafone Essar Ltd   Bronze
Best On-Air Promotion for a Client (Multiple Stations) 93.5 RED FM  Idea Cellular   Gold
       
Best On-Ground Promotion for a Client (Single Station) RADIO INDIGO 91.9 FM   Lounge 579  Bronze
Best On-Ground Promotion for a Client (Single Station) CLUB FM 94.3  Puravankara Builders  Gold
Best On-Ground Promotion for a Client (Single Station) SURYAN FM   Gold
       
Best On-Ground Promotion for a Client (Multiple Stations) MEDIACOM  Skoda Auto India Pvt Ltd  Bronze
Best On-Ground Promotion for a Client (Multiple Stations) ALLIED MEDIA  Allied Media  Silver
Best On-Ground Promotion for a Client (Multiple Stations) RADIO INDIGO 91.9 FM   Yahoo  Gold
       
Best On-Air Promotion by a Single Radio Station for Self (Sponsored by a Client) RADIO TADKA  Gold Sukh Trade Media   BRONZE
Best On-Air Promotion by a Single Radio Station for Self (Sponsored by a Client) RADIO MANGO Metro Manorama  SILVER
Best On-Air Promotion by a Single Radio Station for Self (Sponsored by a Client) 93.5 RED FM  Aircel  SILVER
Best On-Air Promotion by a Single Radio Station for Self (Sponsored by a Client) CLUB FM 94.3  Idea Cellular   GOLD
       
Best On-Air Promotion by a Network of Radio Stations for Self (Sponsored by a Client) RADIO MIRCHI, Ahmedabad  COX AND KINGS  BRONZE
Best On-Air Promotion by a Network of Radio Stations for Self (Sponsored by a Client) RADIO MANGO Metro Manorama  SILVER
       
Best On-Ground Promotion by a Single Station for Self ( Sponsored by a Client) RADIO TADKA  Tata Docomo   Bronze
Best On-Ground Promotion by a Single Station for Self ( Sponsored by a Client) RADIO MIRCHI  Kotak Mahindra Asset Management Company  silver
       
Best On-Ground Promotion by a Network of Stations for Self (Sponsored by a Client) 94.3 MY FM 94.3 MY FM Bronze
Best On-Ground Promotion by a Network of Stations for Self (Sponsored by a Client) RADIO CITY RADIO CITY Bronze
Best On-Ground Promotion by a Network of Stations for Self (Sponsored by a Client) RADIO CITY RADIO CITY GOLD
       
Best Public Service Initiative by a Radio Station or a Network of Stations for self Radio Choklate  Vodafone  Bronze
Best Public Service Initiative by a Radio Station or a Network of Stations for self RADIO MANGO RADIO MANGO Silver
Best Public Service Initiative by a Radio Station or a Network of Stations for self 92.7 BIG FM 92.7 BIG FM Silver
Best Public Service Initiative by a Radio Station or a Network of Stations for self 92.7 BIG FM 92.7 BIG FM Gold
       
Innovation      
Best Radio Media Innovation  R K SWAMY MEDIA GROUP  JK Ansell Ltd     Bronze 
Best Radio Media Innovation Mindshare   Idea Cellular    Bronze  
Best Radio Media Innovation Mindshare  Idea Cellular    Silver 
       
Best Use of Radio in Media Plan Mediacom  Skoda Auto India Pvt Ltd  Bronze
Best Use of Radio in Media Plan Mindshare  Idea Cellular   Silver
Best Use of Radio in Media Plan Mediacom Volkswagen Gold
       
Best Use of Multiple Radio Stations MINDSHARE  Idea Cellular   Silver
       
Best Use of Sponsorship ALLIED MEDIA  Future Group- Big Bazar   Bronze
Best Use of Sponsorship RADIO INDIGO 91.9 FM   NAMMA BENGALURU Foundation  Silver
Best Use of Sponsorship 94.3 MY FM LUCOZADE ENERGY Drink Gold
       
Most unique Programming Concept/Ideas RADIO MANGO RADIO MANGO Bronze
Most unique Programming Concept/Ideas RADIO MANGO RADIO MANGO Silver
Most unique Programming Concept/Ideas 92.7 BIG FM 92.7 BIG FM Silver
Most unique Programming Concept/Ideas 92.7 BIG FM 92.7 BIG FM Gold
       
Excellence       
Creative Agency of the Year  Leo Burnett    
Media Agency of the Year  Mindshare    
Advertiser of the the Year Idea Cellular limited    
Radio Broadcaster of the year  BIG FM 92.7    
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For help/clarification contact:

Kanupriya at kanupriya@exchange4media.com
+91 98731 06080