Awards Categories

Effectiveness

Judging Criteria

• Creative and imaginative use of the radio medium (10 Points)
• Idea, Objectives, Background & Context (10 Points)
• Quality of Production (10 points)
• Evidence of Effectiveness (20 Points)

Submission Requirements

• A write up no longer than one side of an A4 size paper in no less than 10-point size Arial font.
• One mp3 file of no longer than 5 minutes duration containing any or all of the following: Commercials, RJ Links, Excerpts of Programme, Contests, OB Links, Vox Pops.
• Evidence of Effectiveness as per the Award Objective.

Awards under the Effectiveness Category

E101 Best Use of Radio

To recognize an advertising or a promotional activity on radio that has shown a measurable or proven impact on a client's business in terms of consumer behavior, brand image, sales or any other standard measure.

E102 Best Use of Radio for a Launch

To recognize effectiveness of an advertising or a promotional activity on radio that has been used for the launch of a new product or service.

E103 Best Use of Radio for Long Term Effectiveness

To recognize effectiveness of an advertising or a promotional activity on radio which has run for a minimum of three years including the period August 01, 2010 up to July 31, 2011 with proof that radio was key to the activity's success.

E104 Best Use of Branded Content or Sponsorship on Radio

To recognize innovation and effectiveness of a branded or sponsored radio programme featuring content creation, product placement or product association

Creativity

Judging Criteria

• Quality of Writing (10 Points)
• Quality of production (10 Points)
• Originality of Idea (10 Points)
• Strength of Brand Integration (10 Points)
• Sales Message (10 Points)

Submission Requirements

• For Best Campaign Award: 2 to 5 Commercials of no longer than 90 seconds duration each in mp3 format.
• For Single Commercial Awards: One Commercial of no longer than 90 seconds duration in mp3 format.
• Please ensure every entry is introduced with a voice over announcing the category number and entry name.
• One JPEG file each of the names of the entrant agency or station and the advertised brand.
• Any other information you wish to summit must not be longer than one side of an A4 size paper in no less than 10-point size Arial font.

Awards under the Creative Category

C205 Best Campaign

To recognize creative excellence in the writing and production of two or more linked client commercials devised as a strategic campaign.

C206 Best Single Commercial – FMCG

To recognize creative excellence in the writing and production of a single effective radio commercial in the FMCG products category.

C207 Best Single Commercial – Pharmaceutical, Healthcare, Cosmetics & Toiletries

To recognize creative excellence in the writing and production of a single effective radio commercial in the Pharmaceutical, Healthcare, Cosmetics & Toiletries products category.

C208 Best Single Commercial – Consumer Durables

To recognize creative excellence in the writing and production of a single effective radio commercial in the Consumer Durables products category.

C209 Best Single Commercial – Insurance Banking & Financial Services

To recognize creative excellence in the writing and production of a single effective radio commercial in the Insurance Banking & Financial Services products category.

C210 Best Single Commercial – IT, Telecommunications & Digital Media

To recognize creative excellence in the writing and production of a single effective radio commercial in the IT, Telecommunications & Digital Media products category.

C211 Best Single Commercial – Media & Entertainment

To recognize creative excellence in the writing and production of a single effective radio commercial in the Media & Entertainment products category.

C211A Best Single Commercial – Services

To recongnize creative excellence in the writing and production of a single effective radio commercial in the Services Industry.

C212 Best Single Commercial – Automobiles

To recognize creative excellence in the writing and production of a single effective radio commercial in the Automobiles products category.

C213 Best Single Commercial – Real Estate

To recognize creative excellence in the writing and production of a single effective radio commercial in the Real Estate products category.

C214 Best Single Commercial – Retail & Fashion

To recognize creative excellence in the writing and production of a single effective radio commercial in the Retail & Fashion products category.

C215 Best Single Commercial – Public Service

To recognize creative excellence in the writing and production of a single effective radio commercial in the Public Service category.

C216 Best Single Commercial – Corporate

To recognize creative excellence in the writing and production of a single effective radio commercial to promote a company or a corporate entity.

Promotions

Judging Criteria

• Creative and imaginative use of the radio medium to execute a promotional idea or campaign (10 Points)
• Degree and levels of listener reaction and involvement (10 Points)
• Campaign Idea, Objectives, Background & Context (10 Points)
• Evidence of Effectiveness for the Radio Station/Network of Radio Stations or the Client or both (20 Points)

Submission Requirements

• A write up no longer than one side of an A4 size paper in no less than 10-point size Arial font covering details of the idea or campaign, including objectives, background and context of the concept, and any supporting print material.
• One mp3 file of no longer than 5 minutes duration containing audio elements of the promotion idea including trailers, adlibs, execution elements and listener participation and interaction.
• Evidence of Effectiveness as per the respective Award Objective(s).

Awards under the Promotion Category

P317 Best On-Air Promotion for a Client (Single Station)

To recognize excellence in radio promotion for an idea or concept that makes the most effective and creative use of radio for a client on a single station.

P318 Best On-Air Promotion for a Client (Multiple Stations)

To recognize excellence in radio promotion for an idea or concept that makes the most effective and creative use of radio for a client on multiple stations.

P319 Best On-Ground Promotion for a Client (Single Location)

To recognize excellence in the use of radio for an on-ground promotion for a client at a single location.

P320 Best On-Ground Promotion for a Client (Multiple Locations)

To recognize excellence in the use of radio for an on-ground promotion for a client at multiple locations.

P321 Best On-Air Promotion by a Single Radio Station for Self (Sponsored by a Client)

To recognize excellence in an on-air promotion by a single radio station for self, which is sponsored by a client.

P322 Best On-Air Promotion by a Network of Radio Stations for Self (Sponsored by a Client)

To recognize excellence in an on-air promotion by a network of stations for self, which is sponsored by a client.

P323 Best On-Ground Promotion by a Single Station for Self (Sponsored by a Client)

To recognize excellence in an on-ground promotion by a single radio station for self, which is sponsored by a client.

P324 Best On-Ground Promotion by a Network of Radio Stations for Self (Sponsored by a Client)

To recognize excellence in an on-ground promotion by a network of stations for self, which is sponsored by a client.

P325 Best Public Service Initiative by a Radio Station or a Network of Stations

To recognize innovation and effectiveness of a public service initiative taken by a station or a network of stations.

Innovation

Judging criteria

• Uniqueness of Idea (10 points)
• Clutter breaking ability (10)
• Presentation (10 Points)
• Quality of Production (10 Points)
• Achievement of Objectives (20 Points)

Submission Requirement

• A write up no longer than one side of an A4 size paper in no less than 10-point size Arial font explaining how it served your audience and met your objectives. This should state when the entry was first broadcast.
• One mp3 file of no longer than 15 minutes duration containing a selection of highlights from a single show or a selection taken from a range of shows across the award year (01 August 2010 to 31 July 2011)
• One JPEG file of the name of the company.

Awards under the Innovation Category

I426 Best Radio Media Innovation

Brands that have used the radio in a unique manner whereby the advertising has very little or no content integration

I427 Best Use of Radio in Media Plan

Effective integration of radio as a key medium in the overall media plan of a brand to achieve their objectives.

I428 Best Use of Multiple Radio Stations

Brands that have succeeded in localising their national radio plan.

I429 Best use of Sponsorship

Brands that have used sponsorship in a unique manner that.

I430 Most unique Programming concept/ideas

Most cutting edge programming idea that was original and delivered quantifiable/visible gains in listernership for the radio station.

Excellence

(No entries are to be submitted for these Awards.)

Awards under the excellence Category

X531 Radio Media Agency of the Year

Agency that gets the highest points from awards in the Effectiveness and Promotion categories.

X532 Radio Advertising Agency of the Year

Agency that gets the highest points from awards in the Creativity and Promotion sections.  10 points for first position, 7 points for second position and 5 points for third position.

X533 Radio Advertiser of the Year

To be nominated by the Jury.