About

Welcome to the 2nd edition of exchange4media Radio Advertising Awards, now called 'Golden Mikes'.

'Gold' of the 'Golden Mikes' represents the highest honour for the genius, talent and hard work of the people who create those masterpieces of radio advertising and promotion that prove time and again that 'radio works'; and the 'Mike' represents the sounds that go into the making of their work – voices, music, sound effects and silence…

Golden Mikes celebrate the very best of radio advertising on stations across India and acknowledge the contribution of advertising agencies, media agencies, clients, radio stations, production houses and others to the growth of the medium in the country.

With a new set of categories, a new designer trophy and a bigger awards night, the Awards this year are set to become the biggest happening in the radio industry.