SHORTLIST 2016

BRAND ACTIVATION
Brand - Campaign Name Agency
Nestle India Ltd.- MAGGI re-launch McCann Worldgroup
Preparing a City for the Unknowable Jagran Prakashan Ltd
Cipla Health Ltd- U Quit I Quit mSix
Motorola- Moto Spotlight Mindshare India
Reckitt Benckiser India Pvt. Ltd.- Dettol - Star Parivar Awards Initiative Media India Pvt. Ltd.
Emami Ltd.- Navratna Oil Nashik Kumbh Mela Activity Vritti Solutions Ltd.
Axis Bank- Root For Planet - Investing In Earth Utopeia Communicationz
BRAND EXTENSION
Brand - Campaign Name Agency
Maruti Suzuki India Ltd.- Brand NEXA Initiative Media India Pvt. Ltd.
Maruti Suzuki India Ltd.- CKNG - Chalti Ka Naam Gaadi Initiative Media India Pvt. Ltd.
Ek Kahaani Aisi Bhi Red FM- Kolkata
Happy Bathrooms Godrej Consumer Products Pvt. Ltd
Mondelez International- Bournvita Subha Ka Biscuit Carat Isobar
Discovery Kids Joy Express Discovery Communications India
BRAND REVITALISATION
Brand - Campaign Name Agency
Nestle India Ltd- MAGGI re-launch McCann Worldgroup
Brand Revitalization and Customer Engagement through HCL's official digital transformation partnership with Manchester United HCL Technologies Ltd.
FINGERPRINT BANKING CAMPAIGN IndusInd Bank
Reliance Fresh- #DildaarDiwali - Beginning A Generous Dialogue With The Voiceless Utopeia Communicationz
TVS Scooty Zest- Himalayan Highs DDB Mudra
British Airways PLC. - Fuelled by Love Campaign SapientNitro
BUSINESS-TO-BUSINESS MARKETING
Brand - Campaign Name Agency
Brand Revitalization and Customer Engagement through HCL's official digital transformation partnership with Manchester United HCL Technologies Ltd.
Unlocking the Power of Engaged Customer HCL Technologies Ltd.
India's Local FM Network 94.3 MY FM , Dainik Bhaskar Radio Division
#RaiseTheTricolor Yes Bank
Dainik Jagran Casino Grande : THE GAMIFICATION OF ADVERTISING SALES FOR REVENUE GROWTH Jagran Prakashan Ltd
CAUSE RELATED MARKETING
Brand - Campaign Name Agency
P&G - Ariel-Dads Share the load - Men for Laundry Mediacom Communications
The Himalaya Drug Company - Muskaan By Himalaya Himalaya Drug Company
Coca Cola Support My School Telethon Interactive Avenues Pvt. Ltd.
COAI - PMKVY - A Call for Skill Development netCORE Solutions Pvt Ltd
SPREAD A SMILE RED FM - HYDERABAD
Idea Cellular Ltd.- Powering the Next-Gen Internet Ready India Mindshare
Preparing a City for the Unknowable Jagran Prakashan Ltd
Stop Women's Day - Nanak Di Soch Shemaroo Entertainment
CONSUMER INSIGHT
Brand - Campaign Name Agency
Castrol Pvt. Ltd. - How Castrol activated mini truck driver targeted only campaign Mindshare India
HUL - 6 Pack Band : Happiness that truly went VIRAL! Powered by the PIVOT Mindshare India
P&G- Ariel-Dads Share the load - Men for Laundry Mediacom Communications
Kellogg's - ORM Mindshare India
Raymond Linen Raymond Ltd
Mondelez International - SayItWithSilk Carat iProspect
HUL - Tamanna - The 140 - Episode Real-Time TV Dashboard Mindshare India
HUL- Charisma : Demystifying consumer personality & behavior that impact marketing decisions & strategy Mindshare India
DIGITAL MARKETING, SOCIAL MEDIA, MOBILE MARKETING
Brand - Campaign Name Agency
Nestle India Ltd.- 100 and Running SapientNitro
MAGGI re-launch McCann Worldgroup
Johnson & Johnson- Stayfree Stay Ahead Helpline OMD India
The Himalaya Drug Company- Muskaan By Himalaya WATConsult
Dabur - Real juice Pokkt
Nestle India Ltd.- Maggi : Restoring Faith in the Aftermath of a Crisis Zenith optimedia
E-COMMERCE
Brand - Campaign Name Agency
Nestle India Ltd. - Maggi : Leveraging E-commerce for the Relaunch of a Prestigious Brand Zenith Optimedia
End of Reason Sale Myntra Designs Pvt. Ltd.
Craftsvilla- Campaign Watch Mindshare India
BYJU - Real Time Pathshaala Mindshare India
Photo Do, Insurance Lo PolicyBazaar.com
#AskWhatELSS Franklin Templeton Investments
MARKETING COMMUNICATIONS
Campaign Name Client Name
Abbott Healthcare Pvt Ltd - iPump iProspect
Dainik Bhaskar 'Zidd Karo Duniya Badlo' Campaign D.B. Corp. Ltd.
P&G- Ariel-Dads Share the load - Men for Laundry Mediacom Communications
Nestle India Ltd. - MUNCHification J. Walter Thompson
The Himalaya Drug Company - Pimple, Caught and Bowled Motivator,GroupM
Jal Satyagraha Dainik Bhaskar Group
MARKETING ON A SMALL BUDGET
Campaign Name Client Name
HUL- Show your love on 70 Mm! Mindshare India
DABUR INDIA LIMITED - DABUR LAJJA KAVACH Milestone Brandcom Pvt. Ltd.
MyWishAtCroma Infiniti Retail Ltd.
SAB TV Khidki Everest Brand Solutions
Raja-Rani-Mantri Campaign (Raag Pan Masala) Godfrey Phillips India Ltd.
NEW BRAND, PRODUCT OR SERVICE LAUNCH
Campaign Name Client Name
Eros - Mast Strategy for Bajirao Mindshare India
BYJU- Real Time Pathshaala Mindshare India
#DeoReborn Godrej Consumer Products Pvt. Ltd
Johnson & Johnson- Stayfree Stay Ahead Helpline OMD India
Hike Messenger presents "Chutki, Shopkeepaa aur Woh!" "GOT A JOKE, GET ON HIKE" 92.7 BIG FM & BIG Magic
FINGERPRINT BANKING CAMPAIGN IndusInd Bank
NOT-FOR-PROFIT MARKETING
Campaign Name Client Name
DABUR INDIA LIMITED- DABUR LAJJA KAVACH Milestone Brandcom Pvt. Ltd.
National Skill Development Corporation - India's Got Hunar Motivator (GroupM)
Dainik Jagran Bharat Raksha Parv : Thank you Soldier Jagran Prakashan Ltd
MTV The JunkYard Project Viacom18 Media Pvt. Ltd
Comics For Change Dainik Bhaskar Group

Other Awards

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