| Timings |
Duration |
Session |
Speaker |
Topics |
| 8:30 - 9:30 |
60 |
Registration |
|
|
| 9:30 - 9:40 |
10 |
Introduction |
Emcee |
Introduction of e4m Content JAM Conference |
| 9:40 - 10:00 |
10 |
Welcome Note |
Mr. Anurag Batra |
Welcome Address by Annurag Batra, Chairman & Editor-in-Chief, BW| Businessworld & exchange4media Group |
| 10:00 - 10:25 |
25 |
TedStyle Speaker 1 |
To be Updated |
To be Updated |
| 10:25 - 10:50 |
25 |
TedStyle Speaker 2 |
To be Updated |
To be Updated |
| 10:50 - 11:15 |
25 |
TedStyle Speaker 3 |
Mr. MK Anand ( Times Network ) |
Branded Content-Media Owners Perspective |
| 11:15 - 11:35 |
25 |
Tea / Coffee Break |
| 11:35 - 12:25 |
45 |
Panel Discussion 1 |
Panellists
Mr. Manav Sethi ( Alt Balaji )
Mr. Nikhil Mirchandani ( Hoop Entertainment )
Mr. Gaurav Dhingra ( Film Maker )
Mr. Roch D'Souza ( Brand Factory )
Mr. Zoya Pandey ( Abbott Healthcare ) |
Building Brand Image or Driving Conversion; What is Content Marketing for ?
Content Marketing is a buzzword that puts most marketers in a fix. While building relationships with your customers can go long way, it is also important to make sure that a brand’s content marketing efforts also have ROI. The discussion in the panel of marketers will revolve around:
• Whether content marketing is a good investment ?
• Is it just a tool to build brand image or whether it can contribute in driving conversions ?
• How can a brand ensure that the content they create have a positive impact on businesses?
|
| 12:25 - 12:50 |
25 |
TedStyle Speaker 4 |
Mr. Rahul Kansal ( Future Consumer Limited ) |
To be Updated |
| 12:50 - 2:00 |
70 |
Lunch |
| 2:00 - 2:30 |
30 |
Speaker + Panel |
Mr. Prabh Simran Singh ( HotStar )
Mr. Pawan Sarda ( Future Group )
Mr. Vinod Thadani ( Mindshare ) |
How Premium Video Destinations works for Advertisers
With Premium Video Destinations on the rise, viewing habits of consumers are evolving quickly. This evolution requires brands and advertisers to adapt their TV ad strategies rapidly. This panel brings together experts in OTT, Media Planning & Advertisers to dive into how platforms like Hotstar has helped advertisers stay ahead of consumers' ever-changing viewing behavior
• Premium Video Destinations have audiences which are hard to reach through TV
• Long Format Streaming Video Content in now mainstream
• What value/ ROI do these platforms provide over traditional media?
• Education and investment needed to build out advanced capabilities for OTT to truly scale? New ad formats? |
| 2:30 - 2:55 |
25 |
Tedstyle Speaker 5 |
Mr. Sameer Saxena ( TVF ) |
To be Updated |
| 2:55 - 3:40 |
45 |
Panel Discussion 2 |
Moderator:
Mr. Samir Bangara ( Qyuki Digital Media)
Panellists:
Mr. Ajay Chacko ( Arre )
Mr. Sameer Pitalwalla ( Culture Machine )
Mr. Devendra Deshpande ( Mindshare )
Ms. Khushboo Benani ( Diageo ) |
Why the single biggest threat to content marketing is Content-Survive the Deluge
9 out of 10 Content producers will be producing much more content next year than they did this year. The word content is being crammed in everything that is done.
When the Content effluent deluge begins, consumers will start raising their barriers; making them reluctant to next content that comes along. Hence, creating great content is more critical than ever before. The panel of Content Creators & Distributors will discuss the importance of storytelling, and how audiences engage with it towards building a brand.
• The Content Marketing Imperative: Not just blogging tips & tricks; sharing compelling stories
• Tapping multiple genres of content creation
• How Search has changed and how marketers tactics must shift
• Innovative Ways of Content Distribution
• Overcoming the challenge of measurement metrics in content marketing |
| 3:40- 4:05 |
25 |
Ted Style Speaker 6 |
Mr. Gauravjit Singh ( Unilever ) |
Aligning Content Marketing Strategies with Brand Objective |
| 4:05 - 4:30 |
25 |
Break |
| 4:30 - 4:55 |
25 |
Ted Style Speaker 7 |
Mr. Sridhar B ( Diageo ) |
To be Updated |
| 4:55 - 5:20 |
25 |
Ted Style Speaker 8 |
Harsh Songra ( MyChildApp ) |
Importance of Content Marketing to Raise Awareness about Mental Health |
| 5:20 - 5:45 |
25 |
Fireside Chat |
Mr. Neil George ( Nivea )
Interviewer: Mr. Chetan Gore ( Spocto ) |
'Have you been Beasted Yet? |
| 5:45 - 5:55 |
10 |
Vote of Thanks |
Mr. Nawal Ahuja |
Vote of thanks by Nawal Ahuja, Co Founder & Director, exchange4media Group |