Content Marketing: The Evolution & Disruption Created in Regular Advertising
Whilst marketers and brand custodians, today struggle to find the balance between creating relevant content for consumers which is also contextual and relevant to the brand purpose, they also cope with challenges such as, which are the rich content areas to be tapped? What are the right measurement metrics? How do you create credible content which also strikes the right chord with consumers. The exchange4media Indian Content Marketing Conference 2017 aims to answers these questions by bringing together leading stake-holders from Brands, Films, Media-Owners, Publishers and Agencies. This conference also touches upon critical parameters like amplifying content by assimilating engagement and effectiveness, integration of internal and external influencers to optimise content reach for your brand and more. The theme of the ICMA forum is created to initiate conversation around the critical parameters that define content marketing today and to define a set of standardised best practices that benefit stakeholders.